New Media Tip #42: Your own personal TV network…

Nmtip youtube

New Media Tip #42

“A YouTube Channel is your own personal TV network. Make use of it to share your message with the world!”

Check out my YouTube Channel

 

 

Careers in New Media

Subscribed 52: Growing Wisdom with David Epstein

Growing Wisdom with David Epstein

Growing Wisdom with David Epstein

As a gardener, garden blogger and garden YouTuber myself, I always like to keep in touch with what other garden folks are doing online. I recently came across Garden Wisdom as a suggested video on one of my own garden videos and had to check it out. David’s most recent video in on “Art in the Garden”, a topic that is interesting to me, too.

If you need and additional garden fix after reading or viewing my own A Gardener’s Notebook, you can’t go wrong with Growing Wisdom with David Epstein.

Growing Wisdom Web Site

From the Growing Wisdom Web Site…

I started this site to give you information about your yards. I have been gardening nearly my entire life since my Grandfather gave me a package of tomato seeds and my Nana taught me about bearded iris. I want to combine my knowledge of horticulture with my love of weather to give you weekly information about what to do in your yard, that week.

If the weather is going to affect the garden, you will hear about it here first.

Over the years I have been fortunate to be able to put together my love of gardening and television into the forerunner of this sight. For over three years I hosted Extreme Garden Makeover on WCVB in Boston and brought scores of weekly tips to viewers throughout the region. Now, with the ability to put video on the internet I can bring these video tips to you anywhere.

Subscribe to Growing Wisdom on YouTube

What are some of your favorite Subscriptions? Share them here in the comments!


Previously highlighted on Subscribed:

Subscribed is a Careers in New Media series  highlighting the Podcasts, YouTube Channels and Blogs that I follow on a daily basis. Check out this entry, and past entries, for some great New Media Content — Douglas

Subscribed 51: America’s Test Kitchen

America’s Test Kitchen on YouTube

Subscribed 51: America's Test Kitchen

The folk over at America’s Test Kitchen, seen both on broadcast television, the web and YouTube, are a dedicated lot. They test foods, methods, products again…and again…and again…and again in order to come to the best conclusions, cooking methods, product reviews and more. I recently watched a segment on the best zip-top bags and found it immensely useful. I would never have the patience or time to do their exhaustive testing and thank them greatly for doing it for me…and all their viewers. There is a wide variety of info on their YouTube Channel and their web site including recipes, equipment reviews, taste tests and more! Check them out today!

From the America’s Test Kitchen YouTube Channel…

America’s Test Kitchen is a real 2,500 square foot test kitchen located just outside of Boston that is home to more than three dozen full-time cooks and product testers. Our mission is simple: to develop the absolute best recipes for all of your favorite foods. To do this, we test each recipe 30, 40, sometimes as many as 70 times, until we arrive at the combination of ingredients, technique, temperature, cooking time, and equipment that yields the best, most-foolproof recipe.

Subscribe to America’s Test Kitchen

 What are some of your favorite Subscriptions? Share them here in the comments!


Previously highlighted on Subscribed:

Subscribed is a Careers in New Media series  highlighting the Podcasts, YouTube Channels and Blogs that I follow on a daily basis. Check out this entry, and past entries, for some great New Media Content — Douglas

Noted: 8 Ways YouTube Will Be Changing How You Create Videos via Read Write Web

8 Ways YouTube Will Be Changing How You Create Videos via Read Write Web

8 Ways YouTube Will Be Changing How You Create Videos via Read Write Web

YouTube may face some challenges as it moves toward the mainstream, but it isn’t standing still on the technological side. Here are eight new tools for video creators YouTube execs Matthew Glotzbach and Oliver Heckmann—the site’s director of product management and VP of engineering, respectively—previewed at the unofficial YouTube convention VidCon last week.

A few are available now, but most are are still coming attractions. Keep your eyes peeled, YouTubers.

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Noted: YouTube is upgrading to 60fps, adding a tip jar for donations and much more via Engadget

YouTube is upgrading to 60fps, adding a tip jar for donations and much more via Engadget

 YouTube is upgrading to 60fps, adding a tip jar for donations and much more via Engadget

YouTube is about to get a whole lot better, with a slew of new features freshly announced at this year’s VidCon. Google’s video wing will soon get support for clips running at 48-and-60 frames-per-second, which should be perfect for video game footage that you’ve captured an uploaded from your PlayStation 4 or Xbox One in addition to those 1080p60 game trailers that are quickly becoming the norm. You’ll have to make sure 1080p resolution is selected to get the benefit of the higher frame-rate, naturally, and we’ve embedded a sample after the break. Customizable and, as the YouTube Creators blog post tells it, prettier-looking annotation cards as well as some new tools that your fans can use are en route, too. What are those? Well, viewers will soon be able to drop you a few bucks here and there so you don’t have to rely on ad revenue alone.

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“Noted” items are particularly good finds from my daily reading which I share via all my social media accounts.

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Video: New Media 101: Where do you find content? from New Media Question Time

Part of the New Media 101/Blogging 101 series…

A quick clip from this 30 minute presentation — New Media Question Time for UCLA Voiceover Class.

Watch the entire presentation

 
Nm101 where content
 

Transcript:

You need to capture ideas as they occur to you, because we tend to throw away lots of content every day. We simply have a great idea on our walk or in the shower, whatever, and don’t capture it and it’s gone. It’s very rare that you get those ideas back unless there’s similar stimulus to trigger them again. Most times, they just kind of go down the river of thought and you never think about them again.

Integrate it into your life. Think about those questions that come into your life that you’re answering for other people. Think about the opinions that you’re being asked for at a party, at a dinner, by friends, by family. What are your opinions? Maybe that’s worth sharing in your podcast, if it’s on the topic of your podcast. Read the news. Read your RSS feeds. Read blogs. Check out stuff on the Internet. Set up Google News Alerts to trigger you with — to send you email when there’s a new news items on your topic. I’ll think you’ll be surprised how much content is really out there and how much information is available to you to draw upon to use in your own shows.

We have so many tools at our fingertips today that simply weren’t available 10 years ago. It’s easy to go out and shoot a video — of very high quality. It’s easy to go out and record audio of very high quality. We carry a little movie studio — for the most part — a little audio studio, in our pockets these days, along with a camera, a video camera, and a ton of other tools. There’s really no reason for you not to be marketing yourself every single day because the tools are there. The tools are no longer your limitation. It still tends to be our own limitations about marketing that hold us back.

One of things I recommend to people, too, is to get good at grabbing the content that you already create. If I’m at a museum and I’m visiting and looking around the collection, I’ll take photos. I’ll take some video. I’ll maybe do some audio. I’m going to be there anyway. I’m going to be engaging in activity anyway. It’s not like I made a special trip out there or anything like that. I’m already there doing the event. Why wouldn’t I capture some of the content from that event to later share on my blog, on my podcast, whatever? I see a lot of people who don’t do that. They go off and do some very cool things, but then they don’t capture anything to share with their friends, their family, and their audience, later.

 

Previously on New Media 101/Blogging 101:

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New Media 101: Use New Media to Gain Visibility from “New Media Question Time”

Part of the New Media 101/Blogging 101 series…

A quick clip from this 30 minute presentation — New Media Question Time for UCLA Voiceover Class.

Watch the entire presentation

 
Nm101 visibility
 

Transcript:

In today’s world, the way we get jobs, the way we get attract opportunities to us, is by telling people what we do and how well we do it and the fact is, the best tool we have for doing that is — for showing people what we do and how well we do it — is new media. It’s making a video. It’s recording and audio podcast. It’s doing a reading of an audio book for a friend. It’s performing our own music. It’s live streaming our own performances of our band or us as an individual. It sharing what we do with as many people as possible. In that way, you attract opportunity to you. You’re trying to give people as much opportunity as possible to stumble upon your work. If you’re not out there sharing what you do and how well you do it with people, you’re limiting the opportunities that are going to come to you. You’re limiting the opportunities that are just going to show up knocking at your door, because people simply don’t know about you.

Most importantly, if you’re not being presented with opportunities to show people what you do and how well you do it, you’ve got got to create them yourself. You’ve got to do what we did — start your own reading, get together with a group of people and start putting together a radio show — like an old-fashioned radio show — where you can all use your voices, can all play different characters, can all act. Do a video series where you go out and interview people. Do whatever it takes for you to gain exposure.

 

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Noted: YouTube will start removing suspended accounts from channel subscriber counts on June 16 from ReadWriteWeb

YouTube will start removing suspended accounts from channel subscriber counts on June 16 fro ReadWriteWeb

YouTube today announced plans to improve the accuracy of subscriber counts on channels starting next week. On June 16, the Google-owned company will remove suspended accounts from all channels’ subscriber counts. While this means you may notice a minor drop in your subscribers, you shouldn’t see any impact on your views or watch time since they are not active users.

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“Noted” items are particularly good finds from my daily reading which I share via all my social media accounts.

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New Media 101: Marketing Your New Media Projects from “New Media Question Time”

Part of the New Media 101/Blogging 101 series…

A quick clip from this 30 minute presentation — New Media Question Time for UCLA Voiceover Class.

Watch the entire presentation

 
Nm101 marketing
 

Transcript:

How would you grab and build your audience — marketing yourself — if you start blogging in a sea full of bloggers?

That is probably the most difficult question of any person who is starting out new, because, yes, it can be very hard to raise your head above, what we call, the noise level of what is already out there. And I am going to give you some probably counter-intuitive advice on this. Don’t worry about it. Each of us, as I said earlier in this video, each of us has and audience already. We have an audience that is looking for our expertise, our opinion, our information, our entertainment, whatever. In most cases, if you are out there doing the work, if you are putting the shows out, you’re sharing them on your social media, sharing them in your blogs, sharing them with your friends, your family, everything, people will find you. Those people will tell their friends, their contacts, and so on and so on and so forth.

It truly is very much, at the beginning, a word of mouth process. You, though, have to do the work of creating the product in order for people to discover it. The fact is, if you have great content — if you have something interesting to say — people will find you and they’ll tell people about you and that’s what you truly want. Seth Godin, a famous writer on marketing and sales and stuff says, “The best marketing you can have is to have some something worth talking about.” ‘Cause if you have something that’s cool, something thats neat, something that’s worth talking about, people will talk about it. You won’t have to market it. The product itself markets itself. It sells itself. The more you focus on what you’re producing and making it available to people, the more it’s going to grow — I think just by the very nature of the beast. People, if they enjoy it, will tell other people, will share it, and it will simply start to gather a momentum snowball — like a snowball rolling downhill. It’s going to grow in that regard.

 

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Noted: YouTube announces proposed new crowdfunding program – fans to get the chance to chip in to their favorite channels from Red Ferret

YouTube announces proposed new crowdfunding program – fans to get the chance to chip in to their favorite channels from Red Ferret

Youtube crowd

The YouTube phenomenon continues on and on, with no signs of stopping, with around 1 billion viewers now visiting the site every single month. That’s a lot of eyeballs, and it’s clearly exercising the attention of Google a lot nowadays, judging by the number of new initiatives which are arriving on the scene for the video makers and their fans.

One such set of proposals has just been announced by Google, which has the capacity to add an interesting twist to the whole synergy between fans and video makers. The company has just announced that it’s working on ways to add some form of crowdfunding feature to the service, so fans can elect to give cash to their favorite channels to encourage more of their most popular content to be produced.

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“Noted” items are particularly good finds from my daily reading which I share via all my social media accounts.

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Noted: How to Edit Videos In Your Browser With YouTube’s Built-in App from Gizmodo

How to Edit Videos In Your Browser With YouTube’s Built-in App from Gizmodo

Youtube edit

YouTube’s online video editor has been around for several years, but it’s not heavily promoted on the site, and it often gets overlooked by people wanting a basic tool to spruce up their footage. It shouldn’t, though, because it’s surprisingly capable. Here’s how to get the most out of it.

The YouTube editor lets you cut up and stitch together clips, as well as drop in music, titles, and transitions, and because it runs in your browser you can use it from any computer with no extra software required.

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“Noted” items are particularly good finds from my daily reading which I share via all my social media accounts.

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New Media 101: What makes a podcast unique? from “New Media Question Time”

Part of the New Media 101/Blogging 101 series…

A quick clip from this 30 minute presentation — New Media Question Time for UCLA Voiceover Class.

Watch the entire presentation

 
Nm101 unique
 

Transcript:

What makes a podcast unique? Well that is a very easy question to answer. You are what makes your podcast unique. We are all unique human beings and individuals. We all have our own interests, our own likes, our own dislikes, our own opinions. You are what makes your podcast. Every podcast that has been out there is really about you. It’s about your thoughts, your expertise, your feelings about your topic and that is exactly what you should be sharing. Stand up and, if something effects you, if something interests you, if something offends you, changes are its going to offend a certain percentage of your audience as well. It is going to intrique a certain amount of your audience as well. And that is who is going to want to listen to your podcast.

 

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Noted: YouTube starts rating US ISPs, puts its weight behind settlement-free peering from GigaOm

YouTube starts rating US ISPs, puts its weight behind settlement-free peering from GigaOm

Google video quality report sf

Google released an U.S.-focused version of its video quality report Tuesday, which offers users a way to check which of their local ISPs deliver the best-looking YouTube streams. The report is singling out some ISPs as “HD verified” which YouTube Product Manager Jay Akkad defined this way in a blog post:

“If your provider can consistently deliver HD video, a resolution of at least 720p, without buffering or interruptions — it’s HD Verified.”

The report also shows which ISPs are capable of delivering SD quality video without buffering, and which ones deliver videos at a lower performance, or in other words will leave you completely frustrated. To get to these results, YouTube monitored streams over a 30 day period. Only ISPs that were capable of delivering HD at least 90 percent of the time are being called HD verified.

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“Noted” items are particularly good finds from my daily reading which I share via all my social media accounts.

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New Media 101: Have your own home base from “Blogging and Content Creation”

Part of the New Media 101/Blogging 101 series…

A quick tip from this 53 minute presentation — Blogging and Content Creation at the San Fernando Valley WordPress Group.

 
New Media 101 - Have your own home base
 

Transcript:

You’ll find various social media sites that talk to you and become kind of your home base, but I highly recommend that you have your own blog on your own web hosting account, that you have full control over. Ok?

Everybody needs a home base. If you only have a Tumblr blog, Tumblr can go away. Witness Myspace. If you only have a Facebook page, Facebook can go away or change those pages in a way that they are no longer useful for you. You always want a place you are directing everyone back to that’s you — your home base.

At the end of each of these videos it says, “For more information, vist DouglasEWelch.com.

First and foremost, things go on my home and then, if you look at this YouTube video on YouTube — it’s on YouTube, right? If you go to it, you go directly there, but if I post it — if I post it in my Twitter feed — the link I post is back to the blog post that hosts this embedded video on my site.

Without that home base — again ask anyone who was on Myspace, who lived and died on Myspace — sites go away!

If you own your own web site, though. If you have your own domain, if you have your own web hosting, if you have your own WordPress blog, you have that. Even if you have to move it somewhere else. You have to remember that if you move your web host, the client, the readers don’t know this. As long as it’s under DouglasEWelch.com they don’t notice it it moved. They don’t have any idea where the machine is. All they know is it’s where they always go to visit. That’s what you want. That’s why you have your own domain and your own web hosting.

 

Previously on New Media 101/Blogging 101:

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New Media 101: Basic New Media Gear from “New Media Question Time”

Part of the New Media 101/Blogging 101 series…

A quick clip from this 30 minute presentation — New Media Question Time for UCLA Voiceover Class.

Watch the entire presentation

 
New Media 101: Basic newmedia gear
 

Transcript:

Honestly, the technology side of podcasting has benefitted greatly from the simplification and lower cost of technology these days. What used to cost people tens, if not hundreds of thousands of dollars to do — simply recording a video like this or recording a radio show or something like that — has been reduced to, basically, pennies. In most cases, the computer you have already has 99% of the equipment you need to record your first podcast — to do your first video. All you need to do is learn how to use the devices that are already there. You can use your webcam. You can use the built-in microphone. It won’t be perfect, but it will certainly be adequate to get your started. Now, one of the first things I recommend for people — especially voiceover people — people who are working in the audio realm — is a nice condenser microphone. This is one type of condenser microphone. This is a Blue Snowball. The great thing about this is that something like this didn’t exist until just 5, 6, 7 years ago maybe. This is a microphone — a nice, studio quality, condenser microphone, that actually plugs in to your USB port on your computer. It doesn’t require a mixing board. It doesn’t require something called “phantom power” which you may run into down the road, if you are dealing with audio podcasts and microphones. It doesn’t require any of the stuff that used to be required for recording great audio of your voice. it just simply  — using a standard USB printer cable — it plugs into the back of the microphone and that plugs into the USB port on your computer. You bring up a program — there’s free program I recommend called “Audacity” which I will put a link the video description of this video. You can get it free from the Internet ta Audacity.SourceForge.net. That is for Windows or Mac and Linux if you are a Unix user. Garageband, which is what I use, comes with every Macintosh produced these days. You can also use Garageband as a purchased item — actually now I think its free — on your iPad or iPhone. There are free and premium programs download to your mobile device and actually record right into them, as well. You will be surprised the quality you can get out of your iPhone, iPad, or if you step up to a nice USB condenser microphone like the Blue. Blue also has a series of other products. They have another one called the Yeti, which looks more like a standard, kind of, desktop microphone like you might see on Jay Leno’s desk or Jimmy Fallon’s desk when he is doing the Tonight Show. They also have another one called, I think, the Nessie. It is kind of a gooseneck-style microphone and it actually has some built-in digital effects that you can apply like echo, voice enhancement and other things.”

 

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New Media 101: Small business should teach their customers

Part of the New Media 101/Blogging 101 series…

A quick tip from this 53 minute presentation — Blogging and Content Creation at the San Fernando Valley WordPress Group.

 
Nm101 small business
 
 
 

Transcript:

Another thing I do with small business owners, is I got to them and the first question they have “Well, what do I have to blog about? I don’t have anything to blog about.” Well, first of all, if your business is that dull you’ve got problems far beyond blogging and everything else. Ok? The fact is we all have something to share with our customers in our business and that how to work with us. I was talking to the owner of small advertising firm in Columbia, Missouri a couple years ago and it occurred to me the first thing you need to be blogging about, podcasting about is how to work with you. Why do you need and ad agency, if you are a dry cleaner in Columbia, Missouri? How do you work with an ad agency to get you newspaper ads, television ads, radio ads? Why do you need those things? You can educate your client base in how to work with you. That, very similar to behind the scenes information, is very, very important to those people. because suddenly they go “ooohhh”, that’s why I need this person. Then, at the point where they’re ready to pull the trigger and write that check for those services, who is the first person in their mind? You are. Because you have taught them what they need to know. So when they’re ready to buy, you’re right there and they go, Oh, I’m going to call Doug.”

 

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Subscribed 49: The Earth Minute

The Earth Minute

Explore, experience, reflect on the Earth’s diversity. Take a minute to change your view of the world.

The earth minute

This blog (The Earth Minute)  and YouTube Channel from my friends, Keri Dearborn and Michael Lawshe is all about giving you a minute of some special spot on this planet. Keri is a naturalist and Michael is a professional audio editor, so together they are starting to create some special moments. Among there first photo and video montages are whales off the coast of Alaska, Bewick’s Wrens building a nest and Green Tree Ants from Queensland, Australia. I am looking forward to more Earth Minutes from them in the coming weeks. We are going on a trip to Santa Cruz Island tomorrow to see the Channel Island Fox (our second trip), so I am sure that there will be scenes from the island on the channel soon.

Keri also writes the Animalbytes blog where you can find even more information on our planet and everything that lives here.

Subscribe to The Earth Minute on YouTube

 What are some of your favorite Subscriptions? Share them here in the comments!

Previously highlighted on Subscribed:

Subscribed is a Careers in New Media series  highlighting the Podcasts, YouTube Channels and Blogs that I follow on a daily basis. Check out this entry, and past entries, for some great New Media Content — Douglas

New Media 101: Have something interesting to say from “New Media Question Time”

Part of the New Media 101 series…

A quick clip from this 30 minute presentation — New Media Question Time for UCLA Voiceover Class.

Watch the entire presentation

Nm101 interesting to say

Transcript:

Well, first and foremost, you have to have something interesting to say. People want to hear what you have to say. They want to hear what you are an expert on — what knowledge you have that they need. You need to be able to talk clearly and to be able to put together ideas in proper sentences and present them to your audience. People will forgive a lot. They’ll forgive ums and ahs and stuttering and other things if the content is really, really good. If the content isn’t good, though, they won’t sit around to watch your podcast or listen to your podcast for very long.

 

Previously on New Media 101/Blogging 101:

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New Media 101: Provide Behind the Scenes Information from “Blogging and Content Creation”

Part of the New Media 101/Blogging 101 series…

A quick tip from this 53 minute presentation — Blogging and Content Creation at the San Fernando Valley WordPress Group.

 
B101 behind the scenes
 
 

Transcript:

One of the other things — people love behind the scenes information. If you are in a situation to provide behind the scenes information about your life, your work, your career, your artwork or the same for someone you’re working for — people will eat that up. If they can be backstage a rock concert, they will love it. That’s the type of stuff that you can deliver and most people throw that away. They don’t even consider stuff like that in their own life. For example, let’s go back to the artist metaphor. If an artist is creating a pot, sitting there in the lonely little studio — they’re all alone spinning their pots on their wheel — the fact is, if they recorded their process in doing that — they made some video clips of them doing that — people will eat that up. People will visit them and people will come to respect their work more because they see the work that goes into it. A lot of work we do in our lives is hidden. If we can open that up to people we can actually, again, show people what we do and how well we do it and why that pot costs $300 not $1 at the Dollar Store.Ok? There is that much work being put into it. And if you can show that to people, it’s a great thing to share on your blogs, on your YouTube Channel, on your Facebook, on your Twitter and so forth. 

 

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New Media 101: You are an expert! from “Blogging and Content Creation”

Part of the Blogging 101 series…

A quick tip from this 53 minute presentation — Blogging and Content Creation at the San Fernando Valley WordPress Group.

 
B101 expert
 

Transcript:

I often tell people that you are an expert if you have one more piece of information or one more experience than somebody else.  If you have that, someone else wants to know that. If you have experience putting a plugin the WordPress Plugin Directory — and dealing with that — there are other people that want to know that. Ok? Because they are trying to do it, too, and they want someone with experience to lead them through the process. So you have automatically something  that you can share that will find an audience because people will do those searches online — people will ask those questions elsewhere — and there will be someplace for them to go for that information.

 

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