Careers in New Media and Podcasting

After many years of talking about marketing, learning about marketing and consuming marketing. I feel confident in saying that “Marketing”, with a big M, is dead. The term carries so much baggage — so much angst and, in some ways, so much hatred, that it is worse than useless as a definition. Marketing’s meaning is [...]

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It always thrills me when I look at my Google Analytics pages and see something like this. Readers from around the world (Los Angeles, Limerick, Paris and Nei-Heu, China) on my web site. While I sit her writing this, people from all over the world are looking at the content on my web site. This [...]

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It is a sad fact of the entertainment business that many of the entry level workers are unpaid interns who are working in order to build their “reel”. Working to build your portfolio is fine, up to a point. In reality, we all need to eat. We all need clothe ourselves. We all need to [...]

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Can I make a request to my fellow, tech-oriented members of my social media circles? Can you live with a change, a new device, a new piece of software, a new online service for more than .952 nanoseconds before pronouncing it one of the following options? Apple Killer iPad Killer Facebook Killer Totally destroys the [...]

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I have been using Google+, the new social network from Google, for several weeks now. In light of by usual advice regarding social networks, I would encourage you to go check it out. As someone who is interested/involved in using social media, it is important to keep an eye on what is happening in the [...]

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“…opportunities are the chief currency of social media. These opportunities can be social, life-enhancing or monetary, but it is the opportunity itself that is the dollar bill of today’s society.” As the social media world matures the discussion surrounding it has become all about ROI (return on investment). How many followers do I have? How [...]

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!You may have noticed my recent posting series, “Recently Listened Podcasts“. Each week I collect the list of shows I have listened to (or watched, for video shows) and place that in my blog with links back to iTunes. As someone interested in New Media, may I ask you to do the same on your [...]

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Podcast: Play in new window | Download | Embed Listen to the podcast How do you make a living in New Media? I received this great question a few weeks ago and wanted to answer it publicly in hopes that others may benefit. Here is the question… “Hi, Mr. Welch. I’m a mom. My son [...]

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The first step is documenting your audience and the amount of traffic your podcast attracts. With this information, you will be able to develop a press kit which you can use to approach potential sponsors. They will want to know that you are speaking to their potential buyers on a regular basis. ?Gathering demographic info [...]

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After 6 years of podcasting and a deep immersion into the New Media world I find myself wondering if we all need to stop listening to New Media pundits and just GET ON WITH IT! As with any new trend, meme, idea, service, product, whatever — there will always be those who think themselves experts [...]

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This article recently appeared on LearningSolutions.com in advance of my presentation in their Online Forums. — Douglas New Media’s Fundamental Place in e-Learning By Douglas E. Welch September 30, 2010 “One of the most striking aspects of New Media is how much you can do inexpensively, even for free. As you move forward you might [...]

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? I get a lot of questions every day and here is a one from today… Q: Seth Godin uses TypePad. Is WordPress hyped VS a Reg. Website and using Typepad as your blog platform? I like WP but seems like it has to be watched like a hawk for it not to freeze up [...]

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I give a lot of training sessions — one-on-one, small group and larger sessions. I think this makes me a bit sensitive to issues when I am on the other side of the table. I cringe when I am faced with a class that is less than it could, or should be. Due to the [...]

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Over the last couple of weeks, I have been asked this question more than a few times, both face-to-face and via email/Twitter. The on-going privacy policy battles with Facebook have turned off a lot of people on the large (and growing larger) service, but for the foreseeable future, if you leave Facebook, you might just [...]

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Podcast: Play in new window | Download | Embed I appear today on the VoiceRegistry podcast, speaking on social media and new media. The interview will appear in 2 parts. Watch this blog for Part 2 when it is released Podcast-New Media/Social Media Strategies for Voice Actors Douglas E. Welch is a New Media/Social Media [...]

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When I am talking New Media, one question that always arises is, “…but what do I have to say that people will be interested in?” That fact is, we all have something interesting to say. We just don’t take the time to recognize it for what it is. We let it slip away instead of [...]

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I received an interesting message today from a fellow LA Tech traveler. She hosts a major event but was getting some push back on the advertising poster that was designed and released. She asked a couple of questions about how she might deal with this push back and turn it around into something positive. Off [...]

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Important rule for New Media: Be very, very careful of anyone, including me, who says you MUST only use New Media in a particular way — you must only update your status once each day, you must connect your Twitter feed to Facebook, you MUST tweet only about professional things, you must only tweet about [...]

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Yesterday I posted a note to my gardening blog, A Gardener’s Notebook, announcing that I had started a Twitter feed for the blog and the shared items I find using Google Reader. One of the first comments I received on the post talked about feeling overwhelmed at “having” to follow this social media service and [...]

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Ignoring New Media, in all its forms, is no longer an option for businesspeople. It isn’t a fad. It isn’t going away. You can’t stick your fingers in your ears and chant “La La La” It is changing the way you do business every day. It is as important as a telephone – a bank [...]

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