Part of the New Media 101/Blogging 101 series…
A quick clip from this 45 minute presentation — The Why, What and How of Blogging.
Blogging is at its very heart, a web site, like every other web site. Google’s a web site. My web site’s a web site. You web site’s a web site. A blog is just simply one way of presenting a web site. It is a web site, but easier. That’s what I try to tell people everyone about it. The fact is, with a blog — I often describe a blog as being like a piece of boilerplate letterhead. Where, you know, you have the company name, your logo, the address, all printed, then you print on that letterhead.
A blog is very similar, but for your web site. It’s designed on a template. Its designed on all your typical information is around the outside frame and the, if you want to put something new up — you want to put new content up — you want to announce a new press release, you want to have some new piece of information there, you can easily go to one page, much like a word processor, you type or cut and paste into that site what you want, hit publish and it’s on your web site.
Previously on New Media 101/Blogging 101:
- New Media 101: Why don’t we update our web sites?
- New Media 101: Where do you find content? from New Media Question Time
- New Media 101: Use New Media to Gain Visibility
- New Media 101: Marketing Your New Media Projects
- New Media 101: What makes a podcast unique?
- New Media 101: Have your own home base
- New Media 101: Basic New Media Gear
- New Media 101: Small business should teach their customers
- New Media 101: Provide Behind the Scenes Information
- New Media 101: You are an expert! from “Blogging and Content Creation”
- New Media 101: A Reason for Podcasting from “New Media Question Time”
- Blogging 101: Who you follow is more important…
- Blogging 101: Don’t throw away your content
- Blogging 101: The most important reason to blog
- Blogging 101: The beginning