Let your audience find you, wherever they might be in the world

It always thrills me when I look at my Google Analytics pages and see something like this.

Around the world

Readers from around the world (Los Angeles, Limerick, Paris and Nei-Heu, China) on my web site.

While I sit her writing this, people from all over the world are looking at the content on my web site. This might be a blog post, a photo, listening to a podcast — whatever. How cool is that?

One fact I try to bring home to others is that they too could be doing the same. There is nothing stopping them — perhaps their own fear — from addressing a worldwide audience with whatever message they might want to deliver. Imagine stepping up to a microphone that broadcasts around the world simultaneously. All you  have to do is step up to it with something to say. Scary? It can be, but the benefits to you, your business, your cause and the world should far outweigh any fear.

Your job is to put your message out there and let your audience find you. With today’s powerful search engines, no matter how esoteric your message, or how small you might think you are, an audience — YOUR AUDIENCE — will find you. All you have to do is make your message available in some way.

What’s holding you back? What frightens you most? What information do you think you need? Ask your questions in the comments and I will be glad to offer any help I can.

This is my personal invitation for you to try it. By the power vest in me I give you full license to explore New Media, in all its forms, and what it can do for you. Like the Wizard of Oz, I am merely showing you what already have in your heart and head. Your courage is already there in your hands. It is time to wield your New Media tools to make a better life, a better business and maybe even a better world. Go!

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