Video: New Media 101: Capturing the Content You Already Have from from The What, Why and How of Blogging with Douglas E. Welch

Part of the New Media 101/Blogging 101 series…

A quick clip from this 45 minute presentation — The Why, What and How of Blogging.

Watch the entire presentation


A lot of the pushback I get on blogging from people is “It’s too much work. I can’t add all that work. Oh my god, I’ve got to update every day. I can’t do that. That’s too much extra work” And I tell them, it isn’t extra work. Your goal is to simply capture what you are already doing. The fact is, each and every one of us creates content every single hour of every single day. The trouble is, for most of that content, we throw it away. We don’t capture it. We dont’ sit down and write a 4, 5 sentence paragraph of “Wow. I had this problem and this is how I solved it” — and post that to the blog. It just evaporates. This is why people think, “Oh gosh, it’s so much extra work. I have to sit down and look at the blank page and write.” Which is probably secondary to standing up in front of people as one of the biggest fears that a lot of people have. “What do you mean I’ve go to write? I’ve got to write a paragraph. Oh my god, I can’t do that.” The fact is you’re already doing it. What you need to do is capture it. And that means, capturing a 4 to 5 to 6 sentence paragraph of how you solved a particular problem you were faced with today. How you addressed a particular issue for a client.

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Previously on New Media 101/Blogging 101:

More information on Douglas E. Welch and Careers in New Media:

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