Part of the New Media 101/Blogging 101 series…
A quick clip from this 45 minute presentation — The Why, What and How of Blogging.
A lot of the pushback I get on blogging from people is “It’s too much work. I can’t add all that work. Oh my god, I’ve got to update every day. I can’t do that. That’s too much extra work” And I tell them, it isn’t extra work. Your goal is to simply capture what you are already doing. The fact is, each and every one of us creates content every single hour of every single day. The trouble is, for most of that content, we throw it away. We don’t capture it. We dont’ sit down and write a 4, 5 sentence paragraph of “Wow. I had this problem and this is how I solved it” — and post that to the blog. It just evaporates. This is why people think, “Oh gosh, it’s so much extra work. I have to sit down and look at the blank page and write.” Which is probably secondary to standing up in front of people as one of the biggest fears that a lot of people have. “What do you mean I’ve go to write? I’ve got to write a paragraph. Oh my god, I can’t do that.” The fact is you’re already doing it. What you need to do is capture it. And that means, capturing a 4 to 5 to 6 sentence paragraph of how you solved a particular problem you were faced with today. How you addressed a particular issue for a client.
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Previously on New Media 101/Blogging 101:
- New Media 101: Gain permission to enter people’s lives
- New Media 101: What do you blog about?
- New Media 101: Where should you “advertise”?
- New Media 101: New methods of making your work visible
- New Media 101: Visibility for your work is the best SEO
- Video: New Media 101: What are search engines looking for?
- New Media 101: Why update a web site regularly?
- New Media 101: Douglas E. Welch Segment from “Toot Your Own Horn: Self-Promotion In The Digital Age”
- New Media 101: A Blog is a Template for Your Web Site
- New Media 101: Why don’t we update our web sites?
- New Media 101: Where do you find content? from New Media Question Time
- New Media 101: Use New Media to Gain Visibility
- New Media 101: Marketing Your New Media Projects
- New Media 101: What makes a podcast unique?
- New Media 101: Have your own home base
- New Media 101: Basic New Media Gear
- New Media 101: Small business should teach their customers
- New Media 101: Provide Behind the Scenes Information
- New Media 101: You are an expert! from “Blogging and Content Creation”
- New Media 101: A Reason for Podcasting from “New Media Question Time”
- Blogging 101: Who you follow is more important…
- Blogging 101: Don’t throw away your content
- Blogging 101: The most important reason to blog
- Blogging 101: The beginning
More information on Douglas E. Welch and Careers in New Media: