Careers in New Media and Podcasting

We just completed a project for the UCLA Extension Writers’ Program where we recorded their annual Publication Party and then created videos for each of the speakers which could then be used on their instructor information pages as well as on YouTube for the world to see. This is a great way to promote your [...]

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The first step is documenting your audience and the amount of traffic your podcast attracts. With this information, you will be able to develop a press kit which you can use to approach potential sponsors. They will want to know that you are speaking to their potential buyers on a regular basis. ?Gathering demographic info [...]

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I did a short interview via Skype video today with Tracy Pattin of Sizzlecaster.com. Tracy is starting this new show and business to help with “Turning your Passion into your Personal Brand.” We talk about the how and way of moving forward with your own personal branding. You can find Tracy’s complete blog post at [...]

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Fast Company has an interesting story on Adam Corolla and his turn to podcasting after the ending of his traditional radio show. This is an interesting look inside the world of entertainment-oriented podcasting — podcasts that seek to make money as entertainment in their own right, as opposed to shows used to support a company, [...]

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Looking for a way to use new media/social media for your business. Here are 3 easy ways to get started that take nothing more and a little time. Thanks to Sally Witzky via Twitter for passing along this article. Three Instantly Effective Social Media Strategies No budget for developing a comprehensive Web strategy to engage [...]

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For other entries in this series, See New Media Prescription If you want to enhance the impact of your new media efforts, and expose yourself to an entirely new set of listeners and viewers, you can’t do better than recording a series of interviews. Why are interviews so powerful? It is a simple fact of [...]

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So, if you have read the previous 2 installments of this series — Get a Blog and Start/Build Your Email List – then you are ready for the next step. Now that you have a place to release your new media and have started a mailing list to promote your new media, it is time [...]

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“BREAKING IN AGAIN” Empowering Writers In the Age of New Media September 9th WGA Workshop Sometimes ‘Breaking and Entering’ is not a felony! There’s a whole new world out there. The changes and upheaval taking place in the entertainment industry are seismic – all due to technological changes over the past twenty years and gaining [...]

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Fred Castenda, from the Austin Podcasters Group, let me know today that they have highlighted my TubeMogul screeencast demo in their latest podcast. Thanks to Fred and the entire Austin group for the link love. (SMILE)

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Podcast: Play in new window | Download | Embed As a video blogger, podcaster, or someone who just produces video on occasion, one important aspect is to get your video out to the largest number of viewers possible. This means uploading your video to a number sites, which can be quite time consuming. TubeMogul.com allows [...]

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I have been talking for a while about how podcasting can help to promote sales of books and it seems some authors are starting to get on the podcast bus. I love The Splendid Table with Lynne Rossetto Kasper, but I found I was rarely around a radio when it aired. As podcasting started, I [...]

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Here is a perfect example of what I was talking about earlier when I said that all authors and booksellers should be recording their talks and presenting them on their web sites and podcasts. Clay Shirky, author of Here Comes Everybody, presents a talk on the ideas in his latest book at Harvard’s Berkman Center [...]

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Last Wednesday night, I went to a friend’s book reading at the Barnes and Noble nearby in Encino. Unlike a typical attendee, though, I made a point of talking to our friend and asking if he had thought about recording, and then podcasting, his reading. In fact, he had not, but quickly thought it would [...]

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Come on down to Aliso Viejo and hear me speak on “Podcasting: What’s Next!…and What Needs to be Next!“. Orange County Podcasters December Meetup When: Wednesday, December 12 at 6:30PM Where: Corpus Christi of Aliso Viejo 27231 Aliso Viejo Pkwy Aliso Viejo CA 92656 You can find complete information on the OC Podcasters web site. [...]

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As I was walking around last week’s Podcast and New Media Expo, one phrase kept coming to me again and again, no matter who I talked with…Why wouldn’t you? If you could get your message to thousands of people, instead of 10 or 20, why wouldn’t you? If you could have your own television or [...]

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PodCamp SoCal Thursday, September 27, 2007 10a-5p Ontario Convention Center 2000 Convention Center Way Ontario, CA 91764 PodCamp is a FREE UN-CONFERENCE for people who create, enjoy or are interested in learning more about blogs, vlogs, audio podcasts, web video, content networks, new and social media. Show up, meet people, make connections it’s that simple! [...]

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Note: Rosanne and I are speaking at this event. — Douglas UCLA Extension Writers Faire Date: September 9, 2007 Time: 11:00 AM – 3:00 PM Location: Writers Faire: UCLA Campus; Young Hall Courtyard Address: 405 Hilgard Avenue , Los Angeles, CA , 90095 Cross Streets: Hilgard / Westholme Phone: (310) 825-9415 Admission: This festive event [...]

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As I have said in the past, everyone has something to say, and nearly every company has a reason to be podcasting and engaging in other new media. Whether large or small, every business is looking for new business, more business, better business. Even more important, you want to find great clients and customers who [...]

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This post echoes a lot of what I have been telling my own friends and clients over the last several months. Chris also breaks down 2 case studies for specific situations (Independent Musician and Software Company) in the article, giving you a framework to put his thoughts into action. A Basic Social Media Strategy Yesterday, [...]

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I wrote this email in reponse to a friend, and fellow podcaster, who announced he is giving up on Facebook. It seems relevant to re-post it here as it encapsulates a few ideas I have been mulling over lately. (Putting on my new media consultant hat…) I think you might be cutting off your nose [...]

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