I have been talking for a while about how podcasting can help to promote sales of books and it seems some authors are starting to get on the podcast bus.
I love The Splendid Table with Lynne Rossetto Kasper, but I found I was rarely around a radio when it aired. As podcasting started, I found […]
Entries Tagged as 'PR'
Perfect Example: The Splendid Table’s How to Eat Supper
April 3rd, 2008 · No Comments
Tags: Books · Opinion · PR · Podcasting · Promotion · Tips
Perfect Example: Book reading/talk by Clay Shirky
March 26th, 2008 · 1 Comment
Here is a perfect example of what I was talking about earlier when I said that all authors and booksellers should be recording their talks and presenting them on their web sites and podcasts.
Clay Shirky, author of Here Comes Everybody, presents a talk on the ideas in his latest book at Harvard’s Berkman Center for […]
Tags: Books · Events · New Media · Opinion · PR · Podcasting · Speaking
Why Podcast? Example 01: Book Signings
March 8th, 2008 · 2 Comments
Last Wednesday night, I went to a friend’s book reading at the Barnes and Noble nearby in Encino. Unlike a typical attendee, though, I made a point of talking to our friend and asking if he had thought about recording, and then podcasting, his reading. In fact, he had not, but quickly thought it would […]
Tags: Books · Opinion · PR · Podcasting · Promotion
Douglas speaks at OC Podcasters - Wed, December 12 @ 630 PM
December 7th, 2007 · No Comments
Come on down to Aliso Viejo and hear me speak on “Podcasting: What’s Next!…and What Needs to be Next!“.
Orange County Podcasters December Meetup
When: Wednesday, December 12 at 6:30PM
Where: Corpus Christi of Aliso Viejo
27231 Aliso Viejo Pkwy
Aliso Viejo CA 92656
You can find complete information on the OC Podcasters web site.
I will be recording both audio and […]
Tags: News · PR · Podcasting · Promotion
New Media: Why wouldn’t you…?
October 3rd, 2007 · 1 Comment
As I was walking around last week’s Podcast and New Media Expo, one phrase kept coming to me again and again, no matter who I talked with…Why wouldn’t you?
If you could get your message to thousands of people, instead of 10 or 20, why wouldn’t you?
If you could have your own television or radio show, […]
Tags: Opinion · PR · Podcasting · Promotion
Event: PodCamp Socal - Sept 27 - Ontario, CA
September 18th, 2007 · No Comments
PodCamp SoCal
Thursday, September 27, 2007
10a-5p
Ontario Convention Center
2000 Convention Center Way
Ontario, CA 91764
PodCamp is a FREE UN-CONFERENCE for people who create, enjoy or are interested in learning more about blogs, vlogs, audio podcasts, web video, content networks, new and social media. Show up, meet people, make connections it’s that simple!
PodcampSoCal will be held in the […]
Tags: Events · New Media · PR · Podcasting
Today: UCLA Extension Writer’s Faire - Sept 9
September 9th, 2007 · No Comments
Note: Rosanne and I are speaking at this event. — Douglas
UCLA Extension Writers Faire
Date: September 9, 2007
Time: 11:00 AM - 3:00 PM
Location: Writers Faire: UCLA Campus; Young Hall Courtyard
Address: 405 Hilgard Avenue , Los Angeles, CA , 90095
Cross Streets: Hilgard / Westholme
Phone: (310) 825-9415
Admission: This festive event is free. Parking in Lot 2 on […]
Tags: Events · News · PR · Podcasting · Promotion
How to grow your own best customers via podcasting
September 6th, 2007 · No Comments
As I have said in the past, everyone has something to say, and nearly every company has a reason to be podcasting and engaging in other new media. Whether large or small, every business is looking for new business, more business, better business. Even more important, you want to find great clients and customers who […]
Tags: New Media · Opinion · PR · Podcasting · Promotion · Tips
Excellent Post: A Basic Social Media Strategy by Chris Brogan
September 4th, 2007 · No Comments
This post echoes a lot of what I have been telling my own friends and clients over the last several months. Chris also breaks down 2 case studies for specific situations (Independent Musician and Software Company) in the article, giving you a framework to put his thoughts into action.
A Basic Social Media Strategy
Yesterday, I gave […]
Tags: New Media · News · Opinion · PR · Podcasting · Promotion · Tips
New Media Producers NEED to be on Facebook
August 31st, 2007 · No Comments
I wrote this email in reponse to a friend, and fellow podcaster, who announced he is giving up on Facebook. It seems relevant to re-post it here as it encapsulates a few ideas I have been mulling over lately.
(Putting on my new media consultant hat…)
I think you might be cutting off your nose to spite […]
Tags: New Media · Opinion · PR · Podcasting
New Media Can Turn Annual Events into Year Round Promotions
August 28th, 2007 · No Comments
Listen to this podcast
Play:
Lately I have been talking to many non-profit charities about how they might use podcasting, new media and social networking to boost the impact of promotions and community outreach and, eventually, fundraising. Many of these organizations have an annual event that is the cornerstone of their fundraising efforts. Since it only […]
Tags: New Media · Opinion · PR · Podcasting · Promotion · Tips
You’ve got to give (new media) to get (money)
August 20th, 2007 · No Comments
Any reader here knows that I do all I can to get those around me engaged in the new media world, whether that is through podcasting, web sites, YouTube and other online video, it doesn’t matter. I just want them to get engaged.
I do this because I hate to see wasted talent — something […]
Tags: New Media · Opinion · PR · Podcasting · Promotion · Tips
Podcasts on hold? - Why not?
August 15th, 2007 · No Comments
As mentioned previously in Careers in Podcasting, I recently started producing Mortgages Made Simple for my friend, Rick Gundzik. When thinking of ways to promote the podcasts, I stumbled upon the idea of using past podcasts instead of the typical “music on hold” for Rick’s office.
I am sure others have had this idea, but I […]


