[New Media Tip 005] Add social media links to YouTube Channel Page – Click About link then Edit icon on links section – Example Screenshot below
[New Media Tip 005] Add social media links to YouTube Channel Page – Click About link then Edit icon on links section – Example Screenshot below
New Media Vocabulary: Raw Log Files
When speaking with podcasters (and other who need to track their web statistics) you may often hear the term “Raw log files.” While many of us use web statistic packages such as Google Analytics, Analog or custom statistics delivered by our blog hosting company (WordPress.com), Raw Log Files are the end-all-be-all of web site statistics.
Raw log files are text files created by your web server software. Depending on where and how you host your web site this might be done using the Apache program or Microsoft’s IIS (Internet Information Services). Whenever anything is accessed on your web site — HTML page, graphic, picture, audio file or video file – this access is recorded in the raw log file as a one line entry. Typically this line contains the IP address of the computer that accessed the file, the date and time, the name and pathname of the file, the browser they were using and, perhaps, which web site the user arrived from.
These raw log files are the input for statistics programs that can summarize and analyze all these individual entires into a human-readable report of activity and trends over time.
Sample Raw Log File Entry:
IP.IP.IP.IP – - [01/Oct/2012:14:18:08 -0700] “GET /career/video/2012/careercompass-2012.mp4 HTTP/1.1″ 200 21467820 “-” “iTunes/10.7 (Windows; Microsoft Windows 7 x64 Home Premium Edition Service Pack 1 (Build 7601)) AppleWebKit/536.26.9″
For New Media producers, though, raw log files provide one important piece of information — the number of downloads of particular podcasts, audio and video files. Statistic services such as Google Analytics cannot easily track these New Media downloads, so producers have to look to their raw log files for this information. These files are the only definitive way to track audience numbers for a podcaster such as myself.
It is important to note that if you a re using a hosted blog such as WordPress.com or Blogger.com, you do not have access to raw log files, but only the summary statistics that each of these services provides.
For more information on Raw Log Files…
Do you have questions, comments or clarifications to this New Media Vocabulary term? Add them to the comments!
Previously on New Media Vocabulary:
This is the beginning of a new series for Careers in New Media, “New Media Vocabulary.” Here I will try to make sense of some of the New Media terms that get tossed about, but which might be confusing to those new to the New Media world. — Douglas
New Media Vocabulary: SEO (Search Engine Optimization)
SEO (Search Engine Optimization are tactics, procedures and practices designed to increase the profile of your web site properties in the various Interest search engines such as Google, Bing, Yahoo Search and more. These practices can range from “white hat” style SEO such as producing good content, informative and attractive headlines for posts and judicious keyword usage to “black hat” tactics where software is used to attempt to manipulate the search engine algorithms to artificially inflate a web site’s profile.
The main goal of SEO is to place your web site in the top page of search results for a particular set of search terms. Such placement can result in large amounts of web traffic and that, in turn, can result in large revenue from that web site.
For more information on SEO…
Do you have questions, comments or clarifications to this New Media Vocabulary term? Add them to the comments!
Previously on New Media Vocabulary:
A great intro to the whys and hows of creating custom YouTube thumbnails to dress up your channel and make your videos more attractive.
Are you frustrated by the default random YouTube thumbnail option for your videos?
Do you wish you could create something custom to improve your views?
Since December 2011, YouTube has been making some radical changes to their site.
Everything from the home page layout, website colors and even the look and feel of the video players have changed dramatically.
But none of these aesthetic changes have had any real impact on the way we need to be marketing videos on YouTube.
However, this latest change may just be the biggest game-changer that savvy video marketers can take advantage of! Introducing the Custom YouTube Video Thumbnail.
I have been spending a lot of time working on my YouTube channel lately, mainly due to my observation of how various gaming channels have created some amazing programming there. With gaming the #2 category on YouTube, many of the channels I am subscribed to are supporting their creators as a full time job. It isn’t easy, of course. Extremely popular channels have to constantly be populated with new, entertaining content, and their creators will be the first to tell you how challenging it can be. I have been watching these producers very carefully and noting the methods they use improve my own YouTube channel.
Still, as a long time podcaster, more and more I am seeing the need for every podcaster — whether predominantly audio or video — to create and maintain their own YouTube channel.
For me, podcasting and YouTube are complimentary and can work quite well together. Combine this with live streaming options that tie into YouTube (TwitchTV and Google Hangouts are 2 examples) and you could have a potent source of new audience members and even income to help you grow your show.
Every podcaster needs a YouTube Channel
What are your thoughts about YouTube channels and how podcaster might make use of them?
Use the comments here to let me know and continue the conversation.
You can check out my own YouTube channel here
After many years of talking about marketing, learning about marketing and consuming marketing. I feel confident in saying that “Marketing”, with a big M, is dead. The term carries so much baggage — so much angst and, in some ways, so much hatred, that it is worse than useless as a definition. Marketing’s meaning is perverted and distorted so much that people now have a visceral, physical, hateful reaction to the mere mention of the word. Marketing is dead…or should be… and we need to find not only new methods of “marketing”, but also new theories, new tactics and basically a whole lot a NEW ideas.
Since the term marketing is so loaded, I think we need to usurp or create a new moniker for our active efforts to sell our books, music, movies, shows, arts and crafts. After some quick thought, the term Introduction seems a useful replacement. Instead of screaming our marketing at someone, via television, newspaper, magazine and radio, we should instead seek to introduce people to our work. We should then support them — in any way possible — in introducing our work to others. These introductions aren’t tied to money, prestige or other perks, but rather introductions are given on the basis of value. Each person is told, “if you like this, introduce it to your friends, family and peers.”
Author Seth Godin often talks about the need for a Purple Cow — something so unique, so fun so great — that people simply cannot NOT talk about. (Link to the book) When that happens, old school marketing goes out the window and new school Introductions begins. Still, you only have to watch TV, listen to the radio or read a newspaper to see that old school marketing still seems to be the only thing that people understand.
We must share our work!
As content creators, we MUST market — er, Introduce, — ourselves to the world. Books and scripts don’t sell themselves in a drawer. Music doesn’t sell itself in your computer recording studio. Photos can’t be hidden in the dark. In order to sell our products, they must be seen by the world — seen and appreciated. To start this process, we must introduce them to the world through people that appreciate them and activities that share them to like-minded people. This isn’t the scattershot screaming of today’s “Marketing.” It is a careful cultivation of people who can grow with you and your product over the years.
In seems only smart to change our tactics. If you talk to people about marketing most seem cynical, distraught and angry. Some even wish they didn’t do the marketing work they currently do. How sad! Is this where marketing has led us? You can understand their cynicism, though. The methods that were so carefully honed over the last 2-3 centuries are failing us. Changes in the our world, economy and technology have systematically stripped away the usefulness of old marketing, but as of yet, very little new thought has arisen to take its place. It is almost like we are shipwreck survivors who would rather go down with the debris from the ship than try to swim to the nearby shore. We are too afraid to try something new, even though the old is sinking beneath us. Instead we wallow in our cynicism and anger.
Enter Introductions. Introductions are not about shouting at strangers, it is about conversing with friends. It is not about seeking the mass market, but rather the close knit niche markets that the Internet has made possible. It isn’t about sell, sell, sell as much as it is about share, share, share, talk, talk, talk and then, hopefully, sell, sell, sell. You aren’t trying to convince people to buy, you are rather introducing them to a product and then helping them come to their own thoughts of the benefits and desire to buy your product. Yes, it is still selling, but in a much different way.
The old method of marketing is like some carnival barker shouting about all the great wonders you will see inside the tent. Introductions are more like a casual discussion over a latte at your local coffee bar. Marketing is about short term, one chance, buy it now or get out of my face. Introductions are more “Check it out. See what you think. Tell your friends if you think it is fun, cool, useful.”
Are Introductions the answer to are current marketing woes? Who knows? That is one of the problems today. No one knows what is coming next and so they cling to the past. It frightens them to the point of inaction. That can’t see what the future holds and are scared to death of going there. Unfortunately, the future doesn’t care what we feel or how afraid we are. The future arrives regardless. It is time to start thinking new thoughts about marketing. My concept of Introductions is simply one possible way. Maybe you have something better, just waiting to be discovered.
The marketing ship is sinking! Isn’t it about time you let go of the ship and started swimming to shore. I know I am paddling as fast as I can to get there.
What are your thoughts about the future of marketing? Does it even have a future under a different name? Share your thoughts in the comments. I would love to hear what you think!
To start the podcasting New Year right, I am giving away a copy of Podcasting for Dummies (1st Edition), written by two of my podcast buddies, Evo Terra and Tee Morris.
This book is a great introduction into the world of podcasting and can get you up and running in just a couple of hours. Learn about recording your show, starting your blog, RSS feeds, the iTunes podcast directory and more.
There are several ways to enter. You can do one or more to gain extra entries.
Contest ends January 22, 2012
Use the Rafflecopter widget or Leave a comment on this post to enter.
Whenever I read one of Seth Godin’s books I feel he is preaching to the choir because his thoughts are so much in tune with my own when it comes to New Media, marketing and business. I often that he is describing things in much the same way I do when talking to those people who don’t understand the new world we live in, but want to know more. We are all weird is another of these cases. I found myself nodding in agreement and even saying “yes, yes, yes!” out loud as I read.
The basic, overriding message to this book is, “Mass is dead. Here comes weird.” Godin should have just as easily said “Here comes niche. Here comes small or a variety of other words, but I am sure using weird makes readers stop and take notice.” I agree with him, too. The mass market is shrinking (he provides some charts showing how and why) and smart businesspeople will focus on tribes, niches, small groups to find those people with an affinity for their product.
“The opportunity of our time is to support the weird, to sell to the weird and, if you wish, to become weird.”
Like most “normal” processes of the world, the Internet and the hyper-connectivness it allows, is making weird the new normal. I know, that seems an oxymoronic phrase, but I get where Godin is coming from. As the “mass” decreases the old normal gives way to the new, weird, normal.
As with most of Godin’s books, this one gets me thinking, and making notes and instituting changes in my own marketing policies even as I am reading. You may have to think deeply about how to implement some of the ideas here, but I think there is something for nearly anyone who wants to reach a particular audience with a particular message. This can be anyone from a non-profit out to change the world to a corporate hive worker trying to keep their company relevant in the new weird, normal world.
We are all weird is available from Amazon.com as both a paperback and Kindle book. Use the links above to find out more information, read reviews and buy the book.
Disclaimer: I received an early, e-gallery version of We are all weird directly from the Domino Project. The opinions here are my own and no payment was made for this review.
We just completed a project for the UCLA Extension Writers’ Program where we recorded their annual Publication Party and then created videos for each of the speakers which could then be used on their instructor information pages as well as on YouTube for the world to see.
This is a great way to promote your projects and events and you can and should do the same. Capture the content you are already creating and share it with the world!
My wife, Rosanne, and I have worked as instructors for UCLA Extension for many years so when this even was scheduled they came to us knowing that we worked in New Media. Rosanne, has taught television writing and together we have taught “Podcasting and New Media for Writers” both online and as a 1-day workshop on the UCLA campus.
I was out of town on another project during this event, so Rosanne acted as the on-site producer and our good friend, Liam Johnson (@editorliam) handled the shooting and the editing of the final videos. If you are looking for an editor for your project, I highly recommend Liam. He is quite creative and dedicated.
You can find all the videos on the UCLA YouTube channel (you will need to scroll down a bit to find the videos), as related videos to the one embedded above or on the UCLA Extension Writers’ Program Instructor Bio Pages.
The first step is documenting your audience and the amount of traffic your podcast attracts. With this information, you will be able to develop a press kit which you can use to approach potential sponsors. They will want to know that you are speaking to their potential buyers on a regular basis.
As for podcast statistics, you will probably need your raw log files in order to capture the total number of downloads for each episode. Then you can aggregate them to create your total monthly downloads. These downloads will include both new shows and older shows as people do not often listen in order, or find older episodes and listen directly from the web site. This number will show you the number of “impressions” you might be able to fulfill for a given sponsor.
Make sure when you develop any sponsorship campaign that the sponsor has a way to track exactly how many buyers came from your podcast. There should be a unique product code or coupon which they can track on their end so they don’t have to rely on you for that reporting. If they are tracking it themselves they will be much more trusting of that info.
Here is an example of a podcasting press kit – http://www.businesscast.ca/media…
One of the most common questions I get asked as a New Media consultant is “How do I live video stream my event?” The fact is, the technology part of the live streaming equation is easier than ever before, but it still requires a little bit of equipment and, more importantly, good planning to get your live video stream up and running.
Time to prepare
First, you need to give yourself some time. I often receive requests and questions about live streaming the day before, or the day of, and event. If you haven’t been streaming your events before, this is usually not enough time to do more than the most basic of video streams. This doesn’t usually have anything to do with technology, but more to do with logistics.
Depending on what you are trying to accomplish you might simply have a laptop and webcam which is pointed at a stage or a speaker. Even then, though, you will need to have some basic knowledge of the different types of live video streaming services out there and what they can do. Ideally, you will want to do a “sound check” earlier in the day or even the day before your event to make sure you don’t have any issues with the local network, web cam and service. You will need to set up your account with the streaming service and learn how you can embed and link to your stream during your event.
Time to promote
This points to another issue with time, too. If you want to attract an audience to your live video stream, you need to give them plenty of notice. They will need to place the event in their calendars and plan around it just as they would if they were attending in person. This is one of the limitations of live streams, of course, you still need to be in a particular place at a particular time, even if that place is only on your own sofa.
Ideally, you want to promote your event 2-3 weeks ahead. Then you will also want to remind people 1 week before the event, 1 day before the event and finally, right before the event starts. You will want to embed the player for the live stream on your blog and/or web site so people can easily find it and even stumble across it if they have forgotten about the event.
Live video streaming from one location is the simplest to set up, but often show hosts and producers what to take live callers, or even live video calls, during their event. While it is possible to do this in a number of ways, be aware that the complexity of your production will increase dramatically.
You will probably want, if not need, additional computers, higher speed Internet connections and more people to handle the technology…at least initially. Once you get things up and running, you might be able to produce your show by yourself, but allow yourself some “helping hands” at the beginning.
Saving it for later
You will also want to make arrangement to capture the video from your event for those who weren’t able to watch it live. The fact is, the size of this audience is often much larger than the audience watching live. You can deliver this video via YouTube or other video sharing site, embed it on your web site or blog or even sell it on DVD to those who might want to own a physical copy.
Do you want to learn more about live video streaming and how to get it working for your event? Add your comments here or email me at firstname.lastname@example.org to set up a phone or in-person consult.
Remember, allow yourself plenty of time before your first event so you aren’t struggling with the technology while also trying to organize your event.
I received an interesting message today from a fellow LA Tech traveler. She hosts a major event but was getting some push back on the advertising poster that was designed and released. She asked a couple of questions about how she might deal with this push back and turn it around into something positive.
Off the top of my head I came up with 2 ideas.
First, instead of hiding from the controversy, engage it. Post a poll on the web site and send it out to the mailing list of interested people. What don’t they like about the poster campaign? What would they change? What would they keep? Controversy is great at driving discussion and shouldn’t be avoided. You could be developing some of your biggest fans through just such a conversation.
Second, if the fans don’t like the ad campaign, have them design one of their own. Put their talents to use and have them show you — via text, photos, audio, video, whatever — what they would like to see in the promotion. I must admit this is better to do BEFORE you have completed your own ad campaign, but I also think it is a great response to the people that took issue. Give them a chance to express themselves in some other way than simply saying “I hate it!”
An Example Survey using Google Docs
Ignoring New Media, in all its forms, is no longer an option for businesspeople.
Over the years it has been possible to drag your feet on new technologies. Our grandparents probably resisted adding a phone to their house, then a radio, then the television. Each new technology was hailed as a fad, an oddity, a toy. New Media is in the midst of that same cycle today. What should be clear, though, is that New Media is a collection of the most useful business tools ever delivered into the hands of business. The impacts of the telephone and television – as much as they changed our world – will be deeply eclipsed by the changes wrought by New Media, in all its forms.
I said it once, I’ll say it again – you can no longer ignore New Media.
Over the years, I have been pretty forgiving of people who decided, either by accident or on purpose, not to have and not to use an email account. I grew up in the years before email and even though I might have found it useful, I could understand how others might not. Five years ago, though, something changed in my thinking. I began to look at people without email as akin to someone who refused to use the telephone. Email had supplanted nearly every other device as my communication medium of choice. It provided an excellent way of communicating with individuals and groups in a way that paper or telephone could not. Not using email today is akin to deciding not to use the telephone in the 1950s. It simply makes no sense.
I have come to the same mind about New Media. To ignore New Media, either by inattention or design, is no longer an option. Those around you have already figured this out – and not just professional geeks like me either. Businesses are learning the painful lesson that newspapers, yellow pages and direct mail advertising are becoming less and less effective every day. They don’t reach the larger world of customers their business needs to survive and thrive. Throwing “good money after bad” doesn’t make sense in a world where you now have the ability to communicate easily and directly with your customers – and they with you. Look around you neighborhood. Do you see stacks of Yellow Pages lying on lawns and porches, or in recycle bins? Are your ads really doing you any good there.
Is this new world frightening? You bet! Change is always frightening – but it is also filled with opportunity. Now is the time to dive into New Media. Every day you hesitate – every day you ignore New Media — is a day when your competitors are moving ahead of you.
So now that you know you can no longer ignore New Media – Get started today!
Over the next several months I am going to be challenging you to engage with New Media. I am going to be pushing you – hard – to explore these new tools. I will be providing some New Media prescriptions on how to get moving on your New Media campaigns. I am also going to be dealing some cold, hard truths on why you need to use New Media or risk becoming irrelevant to your customers.
Ready to dive into New Media?
See http://DouglasEWelch.com for all the ways we can work together – online and face to face.
Looking for a way to use new media/social media for your business. Here are 3 easy ways to get started that take nothing more and a little time.
Thanks to Sally Witzky via Twitter for passing along this article.
No budget for developing a comprehensive Web strategy to engage your customers? Try this trio of simple and quick innovations courtesy of Alexandra Samuel
By Alexandra Samuel
If you’ve got an experienced social media team, a solid budget and an appetite for innovation, you can create an original online presence that engages your customers or supporters in an entirely new kind of online experience.
But many organizations lack the time, budget or experience to start from scratch. That doesn’t limit your social media options to a generic corporate news blog or a standard-issue Facebook page. Here are three great options for robust social media presences that let you manage cost and risk by building on existing tools and established best practices.
Read the entire article: Three Instantly Effective Social Media Strategies
I have been testing SpokenWord.org over the last month or so and I think it is great. I consider a YouTube for Spoken Word new media projects. I think it will really help audio podcasters, especially, get some more recognition. If your shows are not already registered here, my recommendation is to get them there.
Here is the press release with all the information.
Marin County, California – February 12, 2009 – There are perhaps millions of audio and video spoken-word recordings on the Internet. Think of all those lectures, interviews, speeches, conferences, meetings, radio and TV programs and podcasts. No matter how obscure the topic, it’s been recorded and published on line.
But how do you find it?
SpokenWord.org is a new free on-line service that helps you find, manage and share audio and video spoken-word recordings, regardless of who produced them or where they’re published.
All of the recordings in the SpokenWord.org database are discovered on the Internet and submitted to our database by members like you. SpokenWord.org doesn’t store media files, but rather the metadata such as titles, descriptions, categories and locations, which is why SpokenWord.org can accept submissions from anyone and anywhere.
SpokenWord.org is particularly useful for those with an iPod, iTunes or other media player. SpokenWord.org’s collections are a terrific way to manage all of your spoken-word programs and subscriptions, which can then be downloaded to your media player as a single feed.
SpokenWord.org is a project of The Conversations Network, a U.S. 501(c)(3) non-profit best known for its own podcast channels such as IT Conversations (the longest continuously running podcast on the planet) and The Levelator software for podcast, radio and TV audio post-production.
The Conversations Network
For other entries in this series, See New Media Prescription
If you want to enhance the impact of your new media efforts, and expose yourself to an entirely new set of listeners and viewers, you can’t do better than recording a series of interviews.
Why are interviews so powerful? It is a simple fact of ego. When you interview someone for your show what is the first thing they do? That’s right, they tell all their friends, family and business contacts to listen.
“Hey, you’ve got to listen to this interview I did for the XYZ show!”
This is exactly what you want them to do and you want to facilitate it as much as possible. In this relatively simple way you gain exposure to each person’s network of contacts so provide them with audio or video from the interview, send them links they can share and embed in thier own blogs and web sites and post the interview to public audio and video sharing sites.
While you might hesitate to ask someone for their entire mailing list so you could send out a press release, interviewing someone, and asking that they share it with their friends and contacts is very natural. An interview provides valuable content and yet still achieves the goal of raising your profile and that of your interview subject.
Who do you interview? Start with the people you would most like to speak with. Who are your influences? Who are your heroes? Whose opinions do you respect most? There is no need to shoot low, either. My fellow Friends in Tech members, Chuck Tomasi and Kreg Steppe of Technorama always make a point of reaching out to bigger names for their interviews. Their guests have included Mythbusters Adam Savage and Grant Imahara, author Stephen Covey, explorer and discoverer of the Titanic, Dr. Robert Ballard and many others.
You should also seek to be interviewed by others. You gain content that can be shared on our own blog or podcast and your ideas get exposed to a new group of people. It also allows you to get your ideas out if you are having difficulty writing them down. This was the genesis of my New Media Answers series for New Media Interchange. Members would often be peppering me with questions during our meetings and I quickly realized that my answers would be beneficial to many more people if I captured them for the web site and podcast.
So I asked NMI member, Tracy Pattin, who does her own show, Sizzle in the Middle, to act as the interviewer and duplicate in the studio what happened so frequently at our meetings. She comes in with questions on a particular topic and I answer them to the best of my ability. This results in an engaging discussion and allows me to talk about new media issues and work through ideas that I can later present as more fully-formed articles here and on the New Media Interchange blog. This allows me to answer questions that a large majority of the members might have even when I am unable to talk with each of them individually.
Start interviewing today to spread your name and your message to an entirely new group of people.
It has been said by many New Media folks that if you want to get your message into your audience’s ears, buy a cheap MP3 player, load it with your content and give it away. This used to be an expensive proposition, but today’s Sunday ad flyers show this isn’t true any longer. These 1 GB MP3 players could easily hold hours of content and at less than $20 each retail it might actually make sense. You could probably find similar MP3 players even cheaper at retail.
If you have a message to get out to your employees, your charity donors or your any other audience, there is little excuse in not giving away both the “blades” and the “razor”.
Toy R Us
So, if you have read the previous 2 installments of this series — Get a Blog and Start/Build Your Email List – then you are ready for the next step. Now that you have a place to release your new media and have started a mailing list to promote your new media, it is time to create some new media!
Too many people I talk to look upon this as a challenging task. “Where am I going to find the time to create all this content?” The truth is, you don’t have to make more time to create your content. In most cases, you are already creating content every day. The sad part is, you are probably throwing away this content because you don’t recognize it when you see it.
Every person, every store, every charity, every restaurant, every business creates content every day…or should be. You have a unique message you want and need to communicate to your customers. You goal is to integrate new media into your work and business so that you take advantage of every opportunity to create new content.
Here are some examples from a variety of businesses:
Did you just receive a new product, new product line, an enhancement to an existing product or a promotional video from a vendor? Look for a way to make a short video, a piece of audio or a blog post about this product. Look for opportunities to interview manufacturers about their products. Have your staff create videos about products they really like. Your customers are there to buy your products. Give them as much information as you can to make their purchasing decisions easier. Even more, using your existing staff in your new media productions brings a personal feeling to them. Your customers will see the same people online and in the store and feel a closer relationship with your business.
Many restaurants work on a very seasonal menu. Peaches are in season one week, raspberries the next, strawberries another. Fall calls for comfort food and summer for lighter fare. This gives you a ready-made schedule and reason for new media. Show your customers how you are developing a new seasonal menu. Show them the special ways you are using the seasonal product. Celebrate the change of seasons with menu items, entertainment ideas, party information and more. You can also produce mini-series of cooking classes and recipes, showing some “behind-the-scenes” action that everyone loves.
One of the biggest goals of any charity is out-reach — telling potential donors what you do and why it needs to be done. If you are a medical charity, I would guess you have regular panel discussions and speakers that come to present to your staff and donors. Make a point of recording these events. While you may have 10-20 people at the in-house discussion, you have a potential audience of thousands on the Internet. If you have influential visitors to your offices, record an interview with them that can be used on your web site or sent out as a podcast.
If you have a yearly event, capture as much media as possible during your next event. Done right, you will have enough content to power a weekly or monthly podcast. This show then becomes a regular promotion for the next yearly event. Instead of making your PR push a few months before your regular event, you now have a series of regular promotions throughout the year leading up to the event. Your goal here is to be make the yearly event a culmination of a year-long event that you have been fueling using your new media productions. Ideally, by the time you open up ticket sales for your event, the demand will be so high that you will sell out almost immediately. Then you repeat the process, gathering more media at this event to fuel your show for another year.
Build your personal brand
Many of us are in the business of providing information and advice. Too often, we wait until customers come to us for information instead of proactively reaching out to them. In the case of one financial planner, the current mortgage and stock market crises has led to frightened customers rushing to their office to inquire about their portfolios. Imagine how you might allay fears by providing a regular informational update to your clients. When customers are clamoring for information, new media is a great way to provide it.
Providing this information also goes a long way towards building your own brand as an expert in your field. Your audience might begin with your clients, but it can quickly grow to include others who might eventually become your clients. It could even raise your profile enough to bring traditional media outlets like newspapers and television to come seeking your insight.
Content surrounds you and your business. You only need to reach out and capture it when it occurs. Starting a new media program isn’t about creating information out of whole cloth. It is about sharing what you already have and know. Start capturing your content and building your New Media future today.
I started a series of New Media Challenges to entice people to start creating their own media. This is my response to New Media Challenge 001 – Introduce Yourself.
(The video cuts off a few seconds before I was finished)