Careers in Podcasting and New Media

Everyday we read about the on-going conflict between new media (podcasting, YouTube et al, live video streaming) and traditional media (television, radio). While I believe there is a place for both in our media diet, there is a clear inevitability that new media will displace television, just as television did to radio.
Many-to-many media is quickly […]

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I came across this FREE service, TubeMogul (http://www.tubemogul.com/), thanks to a Twitter message from TanjaB (http://twitter.com/tanjab), who was attending the Digital Hollywood Conference.

Getting your video productions out to a wide variety of web sites increases your exposure and can help to drive traffic to your web site and advertising revenue.
TubeMogul […]

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I have been talking for a while about how podcasting can help to promote sales of books and it seems some authors are starting to get on the podcast bus.
I love The Splendid Table with Lynne Rossetto Kasper, but I found I was rarely around a radio when it aired. As podcasting started, I found […]

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As the economy started its recent downward slide, the overall mood of the country (and the Internet) has turned dark, too. This is only to be expected, of course, but it can bring about an even more insidious problem. It can cause your most important lessons and messages to be buried beneath the weight of […]

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template size Twitter background guidelines - Croncast
Twitter background guidelines
Ever wanted to make an interesting Twitter background? Here’s how I did it.
Side note: This post comes to you straight from an email reply to fellow long-time podcaster Michael Geoghegan in regards to my Twitter background.
Also of note, this layout works best on higher […]

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Just got this via the BarCampLA mailing list. It sounds like a great way to spend President’s Day weekend and work on your audio and video projects.
Lan Bui and the OC’ers suggested another Super Happy Vlog House
We’re on for weekend of Feb 16th (bring your valentine for an Ojai getaway)
http://superhappyvloghouse.pbwiki.com/OjaiDigitalDojo
make media, make a vlog*, flickr […]

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I am involved a wide variety of new media projects these days, both large and small, but one important point is quickly being “brought home” to me. In traditional media, projects that required millions of dollars, but held promise to earn even more, could take months, year or even decades to come to fruition. In […]

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A great show from The Accidental Creative on how we need to regularly create for ourselves if we want to be able to create for others, on demand.
Accidental Creative #90 - Unnecessary
Unnecessary creating is the source of brilliant “create-on-demand” work.
(Via The Accidental Creative.)

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I was out preaching the new media gospel today to some clients and I got talking about this concept – the New Media Multiplier.
In a pinball game, you can increase your score dramatically by hitting various multipliers on the playing field – 2x, 3x, 5x. Each hit and each bonus gained is worth more and […]

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I have been playing around with a new, free service called Utterz.com and I quickly realized that it can be used to create an instant podcast by anyone who wants to try a podcast without jumping through a lot of hoops. Here’s what to do:
Create an account at Utterz.com and follow the instructions to connect […]

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Problogger points to this web site which allows you to gain some more stats from your Feedburner feed data. Averages, monthly trends and more. Don’t ask questions you don’t want to really know the answer to, though. You may not want to see that negative trend in your data. Use at your own risk! (SMILE)
A […]

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Great video podcast on how to improve your podcast (and other production) sound in some very basic ways.
Episode 13 - Avoiding Bad Audio

How many videos and short movies are ruined every day from bad audio? People will forgive mediocre video. If it is slightly out of focus, handheld, dim lit […]

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I had the opportunity to attend 2 unconferences over the last month, participate in many sessions and meet a lot of great people. That said, I also began to notice an interesting trend in the podcasting world…one that also effects the world at large.
In many sessions and personal discussions, podcasting experts and their philosophies were […]

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Last Sunday, I was part of an event that provides an almost perfect case study on how organizations can capture content and then use it to promote their organization throughout the year.
The UCLA Extension Writers’ Program held their annual Writers’ Faire that gives potential students a sneak peak into the classes […]

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As I have said in the past, everyone has something to say, and nearly every company has a reason to be podcasting and engaging in other new media. Whether large or small, every business is looking for new business, more business, better business. Even more important, you want to find great clients and customers who […]

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This post echoes a lot of what I have been telling my own friends and clients over the last several months. Chris also breaks down 2 case studies for specific situations (Independent Musician and Software Company) in the article, giving you a framework to put his thoughts into action.
A Basic Social Media Strategy
Yesterday, I gave […]

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Lately I have been talking to many non-profit charities about how they might use podcasting, new media and social networking to boost the impact of promotions and community outreach and, eventually, fundraising. Many of these organizations have an annual event that is the cornerstone of their fundraising efforts. Since it only […]

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Any reader here knows that I do all I can to get those around me engaged in the new media world, whether that is through podcasting, web sites, YouTube and other online video, it doesn’t matter. I just want them to get engaged.
I do this because I hate to see wasted talent — something […]

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As mentioned previously in Careers in Podcasting, I recently started producing Mortgages Made Simple for my friend, Rick Gundzik. When thinking of ways to promote the podcasts, I stumbled upon the idea of using past podcasts instead of the typical “music on hold” for Rick’s office.
I am sure others have had this idea, but I […]

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