Part of the New Media 101/Blogging 101 series…
A quick clip from this 30 minute presentation — New Media Question Time for UCLA Voiceover Class.
You need to capture ideas as they occur to you, because we tend to throw away lots of content every day. We simply have a great idea on our walk or in the shower, whatever, and don’t capture it and it’s gone. It’s very rare that you get those ideas back unless there’s similar stimulus to trigger them again. Most times, they just kind of go down the river of thought and you never think about them again.
Integrate it into your life. Think about those questions that come into your life that you’re answering for other people. Think about the opinions that you’re being asked for at a party, at a dinner, by friends, by family. What are your opinions? Maybe that’s worth sharing in your podcast, if it’s on the topic of your podcast. Read the news. Read your RSS feeds. Read blogs. Check out stuff on the Internet. Set up Google News Alerts to trigger you with — to send you email when there’s a new news items on your topic. I’ll think you’ll be surprised how much content is really out there and how much information is available to you to draw upon to use in your own shows.
We have so many tools at our fingertips today that simply weren’t available 10 years ago. It’s easy to go out and shoot a video — of very high quality. It’s easy to go out and record audio of very high quality. We carry a little movie studio — for the most part — a little audio studio, in our pockets these days, along with a camera, a video camera, and a ton of other tools. There’s really no reason for you not to be marketing yourself every single day because the tools are there. The tools are no longer your limitation. It still tends to be our own limitations about marketing that hold us back.
One of things I recommend to people, too, is to get good at grabbing the content that you already create. If I’m at a museum and I’m visiting and looking around the collection, I’ll take photos. I’ll take some video. I’ll maybe do some audio. I’m going to be there anyway. I’m going to be engaging in activity anyway. It’s not like I made a special trip out there or anything like that. I’m already there doing the event. Why wouldn’t I capture some of the content from that event to later share on my blog, on my podcast, whatever? I see a lot of people who don’t do that. They go off and do some very cool things, but then they don’t capture anything to share with their friends, their family, and their audience, later.
Previously on New Media 101/Blogging 101:
- New Media 101: Use New Media to Gain Visibility
- New Media 101: Marketing Your New Media Projects
- New Media 101: What makes a podcast unique?
- New Media 101: Have your own home base
- New Media 101: Basic New Media Gear
- New Media 101: Small business should teach their customers
- New Media 101: Provide Behind the Scenes Information
- New Media 101: You are an expert! from “Blogging and Content Creation”
- New Media 101: A Reason for Podcasting from “New Media Question Time”
- Blogging 101: Who you follow is more important…
- Blogging 101: Don’t throw away your content
- Blogging 101: The most important reason to blog
- Blogging 101: The beginning