Careers in New Media

Video: Recent WelchWrite testimonial productions for client

Douglas E. Welch — Thu, 23 May 2013 17:24:36 +0000

I recently produced a series of video testimonials for a client and they are now available online. We shot 3 videos over the course of the day, dodging the jet noise coming out of Burbank airpot and the home improvement projects of the next door neighbors. Video production “out in the wild” is always a bit of an adventure, but I think these video turned out quite well. I am working with the client to get some bette thumbnails chosen for the video — always a bit of a pain with YouTube videos. We will need to create custom thumbnails for each video to make it look its best.

Video: Recent WelchWrite testimonial productions for client is a post from Careers in New Media

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New Media Gear 20: Headphone Recommendations

Douglas E. Welch — Mon, 13 May 2013 04:44:57 +0000

New Media Gear 20: Headphone Recommendations

My old — and rather inexpensive — set of headphones are on their last legs, and since I am moving into more on-location video production I decided I needed at least one new pair. I put out the call for headphone recommendations on both the Podcast Community Group on Facebook and the Podcasters list on Yahoo. As usual, I received a host of great recommendations.

For the time begin, I picked up a rather inexpensive pair of headphones at the local Radio Shack store as I had a discount coupon available and they are nearby. These will get me by for a while and I will continue checking out all the further recommendations for a more expensive set for the future.

Radio Shack: AUVIO® Foldable Headphones

Read the main conversation on the Facebook Podcast Community in this thread.

Headphone recommendations:

Yamaha Headphones from Shawn Thorpe
Samson Headphones from Clay Dugger
Audio-Technica Headphones from James Gralian
Skull Candy Headphones from Charles McFall
Sony MDR7506 Professional Large Diaphragm Headphone from Tim Kretschmann
AKG K142HD Studio High Definition Semi-Open Headphones from Rob Usdin

From this list, I am leaning towards the Sony headphones. I have used them professional environment before and liked both their sounds and their fit. It was great to be reminded of them as a possibility.

Previously on New Media Gear:

New Media Gear 20: Headphone Recommendations is a post from Careers in New Media

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Subscribed 37: Podcast Community on Facebook

Douglas E. Welch — Sat, 11 May 2013 21:20:11 +0000

Subscribed 037: Podcast Community on Facebook

This week’s Subscribed entry is a bit of a departure as it isn’t a podcast, YouTube Channel or blog, but rather a Facebook community dedicate to Podcasting. The Podcast Community has nearly 800 members and a depth of new media information not found in many other places.

The Podcast Community is a place for questions and discussions, not just announcements of upcoming shows and guests. If you have a new media question, this is one of the best places to get it answered. You’ll find a wide variety of advice, guidance and support in this community.

What are some of your favorite Subscriptions? Share them here in the comments!

Previously highlighted on Subscribed:

Subscribed is a Careers in New Media series highlighting the Podcasts, YouTube Channels and Blogs that I follow on a daily basis. Check out this entry, and past entries, for some great New Media Content — Douglas

Subscribed 37: Podcast Community on Facebook is a post from Careers in New Media

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New Media Gear 19: Premium microphone power supply with 9v power

Douglas E. Welch — Sun, 05 May 2013 17:47:26 +0000

New Media Gear 19: Premium microphone power supply with 9v power

Last week I posted a call for recommendations/answers for connecting my existing set of laveliere mics to my new camcorder (mentioned in last week’s New Media Gear post). While my Zoom H2 has a Plug-In Power mode, which boosts the signal from these mics, the camcorder does not provide this power and the mics did not work. Since I had purchased this camcorder specially because it had an external mic input, I needed to find the proper way to boost this signal without adding any noise.

Sound Professionals: Premium microphone power supply with 9v power

My audio expert friend, Michael, led me to this microphone power supply/pre-amp and it appears to work very well. Connecting this between the mics and the camcorder powers the mic and posts the signal properly and with very little noise.

This will now allow me to record lav mic audio directly to the camera, removing the need to record on an external recorder and sync the audio during the editing process. This sync isn’t really difficult, but it does make for extra work if it really isn’t necessary for the project.

Previously on New Media Gear:

New Media Gear 19: Premium microphone power supply with 9v power is a post from Careers in New Media

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New Media/Social Media Jobs Available – Search by Location and Keyword

Douglas E. Welch — Sun, 05 May 2013 17:28:13 +0000

Check out our list of New Media jobs (and others) available via SimplyHired.com.

Enter your location for jobs close to you. You can also search on other keywords.

New Media/Social Media Jobs Available – Search by Location and Keyword is a post from Careers in New Media

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Subscribed 36: The Rusted Vegetable Garden with Gary Pilarchik

Douglas E. Welch — Sat, 04 May 2013 22:21:29 +0000

Subscribed 36: The Rusted Vegetable Garden with Gary Pilarchik

Both a blog and YouTube Channel, Gary provides a wealth of gardening information. I subscribe to both the blog and the YouTube Channel, although I discovered him through his channel first. I find myself making lots of notes when I watch his videos. I am trying to grow more vegetables her in my garden and I find that my 40 year old knowledge of vegetable gardening can be quite lacking sometimes. It is great to have a straightforward demos and advice to turn to when I need a refresher.

Subscribe to Gary’s YouTube Channel

What are some of your favorite Subscriptions? Share them here in the comments!

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Subscribed 36: The Rusted Vegetable Garden with Gary Pilarchik is a post from Careers in New Media

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New Media Vocabulary: Promo

Douglas E. Welch — Fri, 03 May 2013 03:16:08 +0000

New Media Vocabulary: Promo

“A promo, shorthand for promotion, are a form of commercial advertising used in broadcast media, either television or radio; promos are generally used to promote a program airing on a television station, radio station, television network or radio network. The usage is to try to bring a showing to a specific set of people.

Promos typically run a standard length of about 30 seconds, though occasionally some can at times last as short as five seconds or as long as 90 seconds. Most promos commonly consist of select clips of segments from an upcoming program (television or radio series, film, event, etc.), however some television promos (particularly for an upcoming television series) utilize a monologue format in which a star or host of the program breaks the fourth wall. Most radio promos utilize this format as well, with a host of the program discussing the show itself, though some feature audio clips from past editions of the radio broadcast. Television station newscasts promote (a) select news segments to be featured in an upcoming newscast, such as an investigative report or special-interest feature piece.[1] – Wikipedia.org

Promos are a large part of promoting any New Media, be it a blog, podcast or YouTube Channel. In the case of YouTube, their new Unsubscribed Trailer is basically a built-in promo for your channel that auto plays to those visitors who are not currently subscribed to your channel.

Audio podcasters are big users of promos, as it gives people a taste of their show along with basic information on how to listen and subscribe. Promos are often shared among podcasters in order to expose one show’s listeners to another show that might interest them.

You can find one sample promos over on the Podcast Pickle site. They can give you some ideas of how you might format your own promo and the type of information you should included there.

For more information on Promo:

Previously on New Media Vocabulary:

New Media Vocabulary: Promo is a post from Careers in New Media

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Video: New Media Tip – Scheduling Blog Posts with WordPress and Blogger

Douglas E. Welch — Wed, 01 May 2013 19:31:56 +0000

Sometimes it can be useful to schedule blog posts to go out on a specific date and time. For example, you might be on vacation or away from your office, but still want that content to go out. Both WordPress and Blogger provide support for scheduled posts and this video shows how to use it.

Can’t see the video above? Watch “New Media Tip – Scheduling Blog Posts with WordPress and Blogger” on my YouTube Channel.

Watch more New Media videos in this New Media Playlist

Recent New Media Tips…

Video: New Media Tip – Scheduling Blog Posts with WordPress and Blogger is a post from Careers in New Media

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My Favorite New Media Things for April 2013 – Douglas E. Welch

Douglas E. Welch — Wed, 01 May 2013 13:12:44 +0000

As always, let me know what types of interesting items you would like to see and I will keep an eye out for them especially. — Douglas

Links to all of these items, and more, are on my Pinterest Feed.

My Favorite New Media Things for April 2013 – Douglas E. Welch is a post from Careers in New Media

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Photo: At the mixing board via Instagram

Douglas E. Welch — Tue, 30 Apr 2013 17:18:45 +0000

Photo: At the mixing board via Instagram is a post from Careers in New Media

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New Media Gear 018: Canon VIXIA HF R400 HD 53x Image Stabilized Optical Zoom Camcorder and 3.0 Touch LCD

Douglas E. Welch — Mon, 29 Apr 2013 18:17:28 +0000

New Media Gear 018: Canon VIXIA HF R400 HD 53x Image Stabilized Optical Zoom Camcorder and 3.0 Touch LCD

I produce a number of blogs and video series/podcasts, so I had been looking to upgrade my current video cameras to something with a few more features and better ease of use. While my micro-four-thirds SLR camera did well with video, it was limited to how long it could record as one video clip and also lacked a reversible viewfinder so I could shoot videos without a camera operator.

Recently, I also had several New Media production opportunities come my way and an upgrade to full 1080p video quality was needed. I asked for recommendations from my social media followers and one of the first recommendations was this Canon camera. I found it for purchase locally and after trying it out, I decided to buy.

This camera has several features that I was looking for in a new camera:

Reversible viewfinder for single person shooting
SD Card video storage with the ability to record 1 hour + presentations as one clip
External mic input for lavaliere and shotgun microphones
1080p/60fps recording
MP4 recording, as well as AVHCD

This camera has all of these features, along with decent quality in low light situations and ease of use. I have now used it in 2 projects, as well as my weekly podcasts, and I find it to be capable and produce good quality video. Sure, you could spend a lot more money for a much better camera, but for my own needs and finances, this camera has proven to be an excellent choice. You can see some examples of the camera at work on my YouTube Channel.

Canon VIXIA HF R400 HD 53x Image Stabilized Optical Zoom Camcorder and 3.0 Touch LCD

Product Features from Amazon.com:

Genuine Canon HD Video Lens with 53x Advanced Zoom and SuperRange Optical Image Stabilization
Canon 3.28 Megapixel Full HD CMOS Image Sensor and new DIGIC DV 4 Image Processor capture videos at 1920 x 1080 resolution and provide exceptional imaging performance
Record Full HD video directly to a removable SD memory card (SDHC/SDXC compatible) for fast and easy sharing of your memories.
1080/60p recording in MP4 (35 Mbps) and AVCHD Progressive (28 Mbps) for high quality capture of moving subjects
3.0-inch capacitive touch panel LCD

Previously on New Media Gear:

New Media Gear 018: Canon VIXIA HF R400 HD 53x Image Stabilized Optical Zoom Camcorder and 3.0 Touch LCD is a post from Careers in New Media

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Subscribed 35: Houzz.com

Douglas E. Welch — Sun, 28 Apr 2013 05:11:47 +0000

Subscribed 35: Houzz.com

Houzz.com is one of my main sources for new thoughts on home and garden these days. I originally thought of it only as a way of finding home furnishing and design ideas, but I quickly discovered it also contains a huge amount of gardening and landscaping content, too. If you follow my social media accounts, you will find I am often sharing articles from Houzz.com. Sometimes these articles are about the design of a garden — both landscape and hardscape. At other times, there are great review articles of a particular type of plant or plants for specific uses and locations. This is one of the few sites where I subscribe to both the RSS feed and the Houzz.com Email Newsletter so I am sure to never miss a great article.

Houzz.com also has companion iPhone/iPad and Android apps for your mobile devices.

What are some of your favorite Subscriptions? Share them here in the comments!

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Subscribed 35: Houzz.com is a post from Careers in New Media

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New Media Prescription: Your blog’s editorial calendar starts with your personal calendar

Douglas E. Welch — Fri, 26 Apr 2013 03:34:21 +0000

In my New Media Consulting business, I am often asked, “How do I get started? What should I blog about? When should I do it?” With most clients, the first place to start in developing some sort of editorial calendar for a blog begins with their very own personal calendar. The milestones in your calendar — those important events — are the beginning of any great blog.

While most people see their calendar as a reminder of upcoming events, each item on your calendar can and should drive various new media activities, as well. There are blog posts to be written and published weeks or even months ahead of the event itself. With such a ready supply of “content” for your blog, why not start here?

Both readers and search engines love a regular flow of content from blogs, podcasts and YouTube Channels. It will make them return again and again. It will lead them to subscribe to your mailing lists, RSS Feeds and Channels. When they do this, they are giving you permission to enter into their lives whenever you have something interesting to say. Do not abuse this permission, but also do not ignore their desire for new information, new content, new videos, etc.

The Calendar Blog Process

If you want to get started with your blog — or add more content to an existing blog — here is a process I use. It all begins with my calendar.

Find the next immediate event on your calendar that you want to share with others. For this event, and subsequent events, do most or all of these steps.

Look back 1 month, 1 week and 1 day before the event and place calendar reminders to post event information to your blog on these days.
Create blog posts noting these events. Included further information as it becomes available closer to the event

If possible, pre-write your blog posts and schedule them to automatically post on the appropriate day.
If the event is a ticketed/RSVP event, note when ticket sales and registration begin

It is as important to post this information, at this time, as the information/date of the actual event, as people may need to purchase tickets/RSVP quickly.
Create a blog post describing the event and linking to the Ticket/RSVP page
Post (or schedule the post) to appear on your blog 1 day before tickets go on sale or the RSVP list opens. (Watch this blog for an upcoming video on how to schedule posts for WordPress and Blogger blogs)

If your event is not ticketed, publish your first post about the event at least 1 month ahead or sooner if possible.

Typically this post is in the form of a “Save the Date” post with as many details as you can provide ahead of time.

Share photos, video and links from previous similar events, if you attended in the past

Remember to collect as much content as possible during each event, so that you have plenty of content to include for subsequent occurrences

Repeat this for every event in your calendar, creating a constant schedule of calendar items to drive regular posts on your blog and promote your activities.

Make a point of including these blog posting dates (1 month, 1 week, 1 day before) for each event as you add it to your calendar.
“Working in Reverse” will insure that you do not “forget” to promote your events in the future.

Schedule Followup Posts

Add an event to your calendar NO MORE THAN 1 WEEK, after. Post photos, videos and a recap of the event for those that could not attend.

General Rule: The longer photos and video stay in your camera, the LESS LIKELY you will be to post them
Followup recaps are, in some ways, even more important than the pre-event announcements, as they contain information and content for those who could not attend the actual event, as well as reminders of the information for those that did.
Recaps allow attendees to easily share your content with their audience. This allows you to effect an even wider audience.

Further Notes:

A badly promoted event is a waste of time for you and everyone involved

This is especially true if you are not being paid for the event. In these cases, promotion of yourself and your work may be the only payment you receive. Don’t squander this opportunity by failing to promote well.
Sometimes you may need to do the majority of the promotion if the event organizers do not promote it fully. It is in your own best interest to do so, even though it is extra work. Don’t rely on organizers.

Promote your events and activities — even if the public cannot attend — so that your blog readers can at least see and hear about your work

Post photos, video and notes about these events/share as much as you can
Give your readers a look “behind the scenes” whenever you can. This is very popular content for most readers.

Promote your colleagues and friends events using these methods and ask them to do the same with yours

When someone shares your content, they are willingly providing you access to their entire network. This often includes people who are unfamiliar with your work.
Everyone involved with an event should make a point to promote everyone else involved in that event. It greatly expands the audience exposed to your promotion.
Create pre-written blog posts, social media messages that people can cut and paste, ReTweet or Share. Reducing the work/friction involved in sharing makes it more likely that people will share your message.

It should be obvious that events are time sensitive. Do not miss the opportunity to fully promote your events. Put your promotion milestones in your calendar with as much importance as the event itself. Otherwise you may find yourself putting out great effort for very little reward.

Use this link for more posts in the New Media Prescription series

New Media Prescription: Your blog’s editorial calendar starts with your personal calendar is a post from Careers in New Media

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Subscribed 34: Total Biscuit: The Cynical Brit – The UK’s #1 Variety Gaming Commentator

Douglas E. Welch — Sat, 20 Apr 2013 04:45:20 +0000

Subscribed 34: Total Biscuit: The Cynical Brit – The UK’s #1 Variety Gaming Commentator

It seems I am bouncing between my food subscriptions and my gaming subscriptions lately in this series. I guess that shows where my viewing preferences lie. The two categories are almost diametrically opposed and yet I enjoy them both deeply.

Total Biscuit lives up to his nickname of ” The Cynical Brit” in his reviews, let’s play videos and commentary. I think I like him so much because he is not afraid to be honest, sometimes brutally so. Of course, the British accent helps to make the, sometimes harsh, medicine go down. He engages in such honesty, though, to help make sure gamers have the best experiences possible with the games they buy, avoid the lousy ones and tell you when even a highly reviewed game is lacking in a few areas (witness his recent review of Bioshock Infinite.

Total Biscuit has a variety of regularly scheduled shows including the WTF is… series, which introduces you to new games on the market, The Content Patch, with gaming news and information. his lifestreams and his Starcraft II commentary of professional and amateur matches of that online game.

As always, my son introduced me to Total Biscuit and after watching a few episodes I subscribed on YouTube so all his shows appear in my daily newsfeed.

Looking for lots of gaming information and reviews? Check out Total Biscuit.

What are some of your favorite Subscriptions? Share them here in the comments!

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Subscribed 34: Total Biscuit: The Cynical Brit – The UK’s #1 Variety Gaming Commentator is a post from Careers in New Media

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Subscribed 33: Ruhlman.com

Douglas E. Welch — Sat, 13 Apr 2013 17:29:52 +0000

Subscribed 33: Ruhlman.com

I first discovered Michael Ruhlman via his book, “The Making of a Chef” where he details his journey through the program at the Culinary Institute of America (CIA). I never had a desire to be a chef but his story was so compelling that I actually checked out the textbooks used at the school to learn more about cooking — both food and technique. A short time later, I found his book, Wooden Boats: In Pursuit of the Perfect Craft at an American Boatyard, which immersed me in the world of boat making and the people who made their living there. I have found all his books compelling reads and it is amazing to see how his career has progressed over the intervening years. Finally, Ruhlman’s book, Ratio: The Simple Codes Behind the Craft of Everyday Cooking opens an entirely new world of cooking where learning a few simple rations between ingredients can allow you to experiment widely in your own kitchen.

With my appreciation of his books, it only makes sense to follow Michael online, as well. Ruhlman.com has regular posts about a wide variety of food-related topics and I always appreciate seeing a new post appear in my feed reader. I am sure that that the fact that he is a fellow Ohio boy doesn’t hurt either. (SMILE)

From Ruhlman.com...

The best things in life happen when you get carried away. I went into a cooking school to write about what it means to be a chef, and instead I became a cook, got a job line cooking, lucked into one of the great restaurants of the world to work with the chef on his book, and I kept on writing about food. I got carried away, and it’s made all the difference.

What are some of your favorite Subscriptions? Share them here in the comments!

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Video Camera Recommendations Wanted – What do you like?

Douglas E. Welch — Fri, 12 Apr 2013 01:49:48 +0000

Updated: April 11, 2013, 1024pm PDT

I posted this to Facebook and Twitter earlier, but wanted to include it here on the blog, too.

Camera Rec: Looking for HD cam with external mic input that records to SD Card. High consumer to low prosumer. Any thoughts?

I have some upcoming projects that call for an upgrade in my video camera equipment (and lights and microphones, etc), so I wanted to reach out to all of you to see what recommendations you might have. One of my main needs is some sort of external audio input for lavaliere and shotgun mics.

So far, I have received one recommendation over on Faceboook. I will add others as they come in. Be sure to chime in on the other recommendations if you have some further information or comments.

Many thanks for any help you can offer!

Recommendations so far:

Canon VIXIA HF R400 HD 53x Image Stabilized Optical Zoom Camcorder and 3.0 Touch LCD
What’s the Best Camcorder for Under $150? from Lockergnome via my friend, Sam

Video Camera Recommendations Wanted – What do you like? is a post from Careers in New Media

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Video: New Media Tip – Using WordPress Revisions to restore an edited post

Douglas E. Welch — Sat, 06 Apr 2013 23:01:24 +0000

Here is a quick tip on how to revert to a previous version of a WordPress Post or Page. You won’t need this option very often, but when you need it, it will be critical. This tip works with both WordPress.com and self-hosted installs of WordPress.

For more information on using WordPress Revisions, check out his web page, WordPress.com, Pages, Page Revisions

Recent New Media Tips…

Video: New Media Tip – Using WordPress Revisions to restore an edited post is a post from Careers in New Media

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Subscribed 32: Joy the Baker

Douglas E. Welch — Sat, 06 Apr 2013 04:56:18 +0000

Subscribed 32: Joy the Baker

Another great source of recipes for my never-ending desire for great cookie recipes — along with other recipes I can put to use in my own life. Joy the Baker always turns of a regular supply. I recently shared this Joy the Baker recipe for Honey Chamomile Soda that I came across a week or so ago. I am planning on trying to make a sparkling version of it when I have a few moments.

Here’s how Joy describes herself…

“I’m Joy. I’m a baker. Had you guessed as much?

I’m currently hurtling into my thirties, trying to show the world, and my kitchen, what’s what.

I’m a self taught/ family taught/ taste buds taught baker.

I grew up in the kitchen in between my father, who makes a mean Sweet Potato Pie, and my mother, who makes a really weird purple hot dog casserole… don’t ask. Between my kitchen loving parents, the clinking cake pans, and the flying flour, it became clear that baking is in my blood.

I live in Los Angeles, by the beach. That’s where I do a majority of my living, working, eating, cocktailing and related horsing around.”

Check out Joy the Baker. Add it to your favorite feed reader. I think you will find some very interesting stuff there.

What are some of your favorite Subscriptions? Share them here in the comments!

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My Favorite New Media Things for March 2013

Douglas E. Welch — Tue, 02 Apr 2013 22:18:24 +0000

As always, let me know what types of interesting items you would like to see and I will keep an eye out for them especially. — Douglas

Links to all of these items, and more, are on my Pinterest Feed.

My Favorite New Media Things for March 2013 is a post from Careers in New Media

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Subscribed 31: FRANKIEonPCin1080p – Game reviews, critique and playthroughs

Douglas E. Welch — Sat, 30 Mar 2013 06:28:19 +0000

FRANKIEonPCin1080p - Game reviews, critique and playthroughs

I am not a big player of first person shooter (FPS) games, but many games these days have excellent story lines and watching an excellent player work their way through the game can take on some aspects of watching a television or movie drama. Frankie takes this to a new level with both a critical eye towards the games themselves and excellent commentary that actually adds something to the game itself. His video quality is also top notch and looks great on our new HD LCD tv.

One of Frankie’s latest play through is the new game BioShock: Infinite. This game looks absolutely gorgeous in its art design and the game play, while a bit gory, is excellent too. It is a pleasure to watch Frankie’s play though of this and absorb the story through his actions.

Frankie also does a lot of videos of DayZ, a zombie scenario FPS based mod for the ARMA II engine. In these playthroughs he engages in a bit of role play and storyline which adds a lot to the videos.

If you are wondering what the state of the art is in gaming today, Frankie’s videos are a great place to start.

What are some of your favorite Subscriptions? Share them here in the comments!

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