Elsewhere Online: How Adam Carolla Became a Podcast Superstar from Fast Company

Fast Company has an interesting story on Adam Corolla and his turn to podcasting after the ending of his traditional radio show. This is an interesting look inside the world of entertainment-oriented podcasting — podcasts that seek to make money as entertainment in their own right, as opposed to shows used to support a company, product or service.

How Adam Carolla Became a Podcast Superstar
BY: ELLEN MCGIRTApril 1, 2010

Adam Carolla is a master builder who created this glass office. His next project? Building his podcast network to profitability. | Photographs by Jeff Minton
Radio-and-TV personality Adam Carolla stumbled into podcasting and immediately became its No. 1 star. Now he’s launching his own broadcasting network. Inside the messy birth of a new medium.

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