The searcher lands on your website. Browses through your content and leaves. No clicks, no conversions. Either he didn’t find what he was looking for or your web page was too difficult for him to use.
A high bounce rate says your website attracts a large number of visitors who are not your potential customers or what you are selling is not relevant to them.
It is a signal that your website and your marketing strategy needs a serious redesigning.
“Noted” items are particularly good finds from my daily reading which I share via all my social media accounts.