Capture all your new media ideas, even if you can’t execute them today — New Media Tips #43

New Media Tips is an on-going series from Careers in New Media with Douglas E. Welch. You can find all the past tips — from myself and around the Internet — in the Tips category here on the blog — Douglas


Capture all your new media ideas, even if you can’t execute them today — New Media Tips #43

Many of the tips you’ll see in the coming days grew out of a discussion I had with a friend who runs an artisanal bakery near my house. I have watched this business grow over the last several years and have often discussed how new media could best be used in promoting the business and their products. For me, one of the most important ideas to promote with any business owner is capturing each and every idea they have, even if they can’t do anything about it — today.

Capture ideas as they occur

When you are just starting out with a new business, it can be a bit difficult to develop new media ideas for a number of reasons. First, you are so busy getting the business started that most everything falls by the wayside. You simply don’t have or don’t make the time to engage in new media promotions and that is a bit of a shame. Some of your best new media ideas are generated when you are in the heat of the moment, creating something new from nothing. Even if you don’t have the time to execute all these great new media ideas, you MUST take a few moments to — at the very least — capture those ideas that jump to mind, so you don’t lose them forever — or have to spend more hours creating anew when you finally have the time to focus on new media.

Analog or digital methods don’t matter. Capture all your ideas today!

Execute on this ideas when you have time and need

Again, you don’t have to EXECUTE all these ideas, merely capture them. Too many people get overwhelmed with the idea that they must do everything now and, in the heat of the moment, simply discard some of their best ideas because they are so overwhelmed with everything else. Don’t do it!

Capture new ideas every day of your life and business

Next, you often don’t know what you want to talk about, what you want to promote, what new products or services you’ll be offering when you first start the business. Like all good things, it can take time to develop your new media ideas. Sure, you might have a few ideas to get you started, but each day brings new thoughts, new challenges and can create new ways of promoting your business through new media.

Investigate each new service as it appears

Even more, new services are created every day, so you need to be watching for the next Instagram, the next SnapChat or even the next Facebook that comes along. Your new media work doesn’t exists in a static vacuum. It grows and changes every day. Be aware of new ideas, new services, new concepts in new media that can help your business. Capture new ideas that come along. Experiment with new services, their new concepts and the new audience it may bring you. There is a certain amount of “first mover advantage” that can be had by starting early with a new media service. You can easily grow to be a big fish in a small pond and reap all sorts of advantages, even if that particular services doesn’t pan out as an on-going part of your new media strategy.

You can’t execute on new ideas if you never capture them

Again, though, the same rule applies. Sure you might feel too overwhelmed to execute on even a fraction of your New Media ideas today, but you MUST — and I will repeat that — MUST — capture any ideas you have on a daily basis. I consider letting these ideas disappear a crime against you, your company and your future success. When you fail to capture ideas you are actively limiting your opportunities. Yes, I know it can all feel overwhelming, but why would you ever seek to make your life and work more difficult. If you fail to capture your great ideas today, you will find yourself struggling for ideas in the future, when you do have time to execute on new media projects.

Don’t let one of your best and most important assets drift away. Capture all your ideas each and every day. Execute on one or two of these ideas as you have time. Fill the well of new media projects, ideas, campaigns, contests — whatever — every day and you’ll never find yourself looking for that next, big ideas. It will already be there, waiting for you.

Noted: Study: In social advertising, YouTube converts more customers than anyone else via Venture Beat

Study: In social advertising, YouTube converts more customers than anyone else via Venture Beat

Study: In social advertising, YouTube converts more customers than anyone else via Venture Beat

When it comes to paid advertising on social platforms, YouTube is the clear winner in introducing new products and helping consumers make their purchasing decisions, according to a new study Aol Platforms released today.

Read More


“Noted” items are particularly good finds from my daily reading which I share via all my social media accounts.

Find more Noted items here

Noted: How to Reduce Your Site’s Bounce Rate via Search Engine Journal

How to Reduce Your Site’s Bounce Rate via Search Engine Journal

How to Reduce Your Site’s Bounce Rate via Search Engine Journal

The searcher lands on your website. Browses through your content and leaves. No clicks, no conversions. Either he didn’t find what he was looking for or your web page was too difficult for him to use.

A high bounce rate says your website attracts a large number of visitors who are not your potential customers or what you are selling is not relevant to them.

It is a signal that your website and your marketing strategy needs a serious redesigning.

Read More

Find New Media-related products in The WelchWrite Bookstore


“Noted” items are particularly good finds from my daily reading which I share via all my social media accounts.

Find more Noted items here

New Media Prescription: Think small. Get started. Don’t be overwhelmed.

It seems that every time I am at an event these days — Garden shows, Literacy Events, Business meetings — I am quickly pulled into a discussion of New Media/Social Media and how it can and should be used. almost universally, though, everyone I speak with is adrift in any new media plans. They might have a Twitter accounts, Facebook page or Instagram photos, but thy don’t know how or why they should be using them.

See more New Media Prescriptions here

One simple tweet

It is easy to set up accounts, of course, so nearly everyone has done that. Then the accounts site there, empty, doing nothing for no one. They could, instead be spreading your message, talking to clients, selling your products 24/7, but leave them empty and they are worthless, if not outright damaging to you. If people find your accounts online, they expect to find something there and will be disappointed when there isn’t. Don’t disappoint your audience when it is so easy to feed them the information, the products, the content they desire.

In an effort to help you jumpstart your own usage of New Media, I present this selection of small, doable actions that you can take — every day — to start making New Media work for you. If you like these ideas, please consider scheduling a consult with me so that together we can craft a New Media plan that is customized to you and the needs of your life, business and products.

1. Start small

Select one online social media source and concentrate your actions there. Does your life lend itself to a more visual presentation, start with Instagram, Flickr or other photo sharing site. Set a goal to post 1 new item each day. It’s OK if you don’t make it every day, but try. In most cases, I think you will fin that you easily have at least 1 item to share per day, if not more. You just need to keep the thought in your mind throughout your day. If you do, you will be more inclined to capture those photos you may have simply walked by before.

2. Collect ideas

If you are like most people, you will easily have more than 1 item a day that you would like to share. If so, collect up these “extra” ideas in a list so that they are available when needed. Maybe you had a busy day and weren’t able to take that daily photo. No problem. Find one of your “extras” and post it today. Problem solved!

This same idea works with any sort of content. Write as many Twitter messages as you can. Take as many photographs as possible, Write articles for your blog when you are “in the zone.” Then you can easily have those off days without feeling like you have failed. You shouldn’t feel that way anyway when you miss a day, but I know from personal experience that those feelings can creep in sometimes and actually prevent you from posting in the future. Keep a ready supply of content at hand and you’ll never have to worry about content again.

Need examples of the type of info you can/should share? Need ideas of how you can use multiple sites. Check out my social media accounts below and use me as an example.

3. Expand to new services one by one

Once your feel you have your rhythm down with one service, consider adding another. In most cases, you will find this much easier than starting in the first place. If you are already taking photos for Instagram, those same photos can and should be easily be shared on Facebook, or as part of your blog or Google+ page. You have different audiences in each of those locations, so don’t worry about duplicating content. Sure, some folks may see the same post in 2 different locations, but many, many others will be seeing it for the first time.

As you add new services, you will start to develop a system for sharing your content. I have a list posted on my monitor to remind me of the places I need to share content so that I don’t forget. As it stands now, I have about 13 places I share each piece of content I create. These services ebb and flow as I discover which ones work best for me and I am constantly trying out new services as they are introduced. This might sound overwhelming, but on average it takes me maybe 5 mins to share new content to all of my other accounts now that I have my system in place. I don’t spend hours sharing on New Media and you don’t need to either.

For more on this idea, read my previous post, Benefiting from the “New Media Multiplier”

4. Produce your content and help your audience find you

I often hear from people that they can’t imagine who would be reading their content, listening to their podcast or looking at their photos. I know it sounds counterintuitive, but this isn’t your concern. Your audience will find you, no matter what, if you put your content out there. It is nearly impossible to know exactly who your audience is, but you must remember that everyone has an audience — they just need to find it.

Your job is to produce content and share it so that your audience can find you. Make it easy for them to stumble upon you through referrals from other web sites, search engines, friends, family and random synchronicity. This is the biggest reason why any of us share anything on our blogs or social media sites. It allows our audience to find us and share us with their audience — and so on, and so on, and so on!

Don’t worry about your audience. Worry about your work, your writing, your products, your promotion, your sharing. Do this and your audience will easily find you.

Getting started with New Media is equally the easiest and most difficult part of the process. It is easy to set up accounts, but it can be difficult to discover what you want and need to share there. This takes time and a bit of thought, but the advantages to be found in using New Media, whatever your goals far outweighs the difficulties. Get started today!

Great places to start your New Media journey. Pick one and get started! :

Need help jumpstarting your New Media usage? Ask your questions in the comments, email me at douglas@welchwrite.com or schedule a New Media Consult to help develop your own, unique New Media plans!

New Media 101: A Reason for Podcasting from “New Media Question Time”

Part of the New Media 101 series…

A quick clip from this 30 minute presentation — New Media Question Time for UCLA Voiceover Class.

Nm101 podcasting thumb

Transcript:

There is a benefit of podcasting that works for us all — and that is that it gives us control over our product. It allows us to speak directly to our audience and so I believe anyone can benefit from that. Anybody — regardless of their career, their job, their art, whatever they are trying to do — can use podcasting to talk directly to their audience.

We all have an audience. It doesn’t matter what we do. We can be a plumber. We still have an audience. We still have customers we are trying to reach, people we are trying to effect, policies we are trying to change.

Anyone can and should start podcasting to benefit their career.

 

Previously on New Media 101/Blogging 101:

More information on Douglas E. Welch and Careers in New Media:

Capture your “content” and share it! Please! – End of the Day for March 30, 2014

End of the day Logo

(Originally from End of the Day on My Word with Douglas E. Welch)

After an extremely busy day yesterday, we were all pretty tired this morning and got off to a rather slow start. Thankfully nothing required us to get up an moving — until we discovered that a friend was holding a boo reading and signing at Diesel Books in Malibu. Being that he is a very good friend of ours and I need little excuse to go to Malibu on such a beautiful day — we cleaned ourselves up and headed down.

As I usually do, I took along my cameras — both still and video — and figured I could capture a bit of the reading to share here on the blog and YouTube. I do this because I don’t believe in throwing away “content” that other people might enjoy. If I am going to enjoy an experience then it is a good possibility that others will, too. They might not be able to come to the event otherwise due scheduling or, more likely, because they live at great distance form where the event is happening. Why not share the fun when it takes relatively little work to do so?

P3304179

You’ll be seeing the results of today’s event in a few days, but as always, it makes me wonder why more people — especially creative people — and businesses — especially bookstores — don’t make more of an effort to share their events in whatever way possible. For me, taking few pictures, grabbing some video — even with a smartphone — is far preferable to doing nothing. Events, once passed, are lost if you don’t do something to capture them. More importantly, everyone NEEDS to be capturing their content because this is the media you will use in selling the current book, song, movie, etc and also the media you will use to sell your NEXT book, song, movie, etc. If you don’t capture this content, you are crippling yourself, your sales, your promotion and possibly even your career.

It is so easy to capture and share content these days. We really don’t have an excuse for NOT capturing it. OUr smartphones take 1080 HD video and record CD quality sound. Our point-and-shoot cameras take pictures far better than anything in the past. It is the “will” that is lacking. Most of us have still not realized the deep importance in capturing our content. We don’t make it an automatic part of our life and work. We let things happen and then let them go without ever realizing the value these events carry for our future.

People often ask me why I go through the effort of capturing content for other people. First, I gain value from the content by sharing it online, on my blog and YouTube. The subject the event also gains value from increased exposure and the chance that an audience will stumble upon their book, music, etc and find they that they like it. Third, I also do it as a way of showing (and hopefully) convincing others of the value of capturing their content. It is “Real World Example” of how to capture it, how to package it and how (and why) to share it. By providing a good example, I hope to bring others along with me on this New Media journey.

The next time you are involved in a creative project, an event, a fundraiser, whatever — please, please, please at least consider capturing the content surrounding the event. Share your photos via Facebook, Flickr, Twitter and others. Upload the video to YouTube and share it on social media. Send links to the content to everyone involved and ask them to share it with their friends, family and business contacts. I think you will greatly — and pleasantly — surprised by the results.

 

Previously on End of the Day:

More WelchWrite Work Examples: UCLA Extension Writers’ Program – 20th Annual Publication Party Videos

Below is a playlist of some additional work we recently produced for the UCLA Extension Writers’ Program — recording and editing individual author videos from their 20th Annual Publication Party. Six videos are currently available with another 12 coming soon. You will eventually see all 18 videos on this playlist.

If you a writer, I highly recommend subscribing to the UCLA Extension Writer’s Program YouTube Channel for more great content like this and the author interviews we produced for their new books television and film writing, Cut to the Chase and Inside the Room.

Pub Party Intro Screen

Subscribe to the UCLA Extension Writers’ Program YouTube Channel

 

Tip: Add YouTube Subscribe badge to your site and blog posts

Every YouTube Producer knows how important it is to gain subscribers to their YouTube Channel. Subscribers drive the views, minutes watched and likes that help to raise their channel above the other noise on YouTube. One great way to increase your subscriber is to include an easy-to-use subscribe button alongside your video blog posts and on our blogs and web sites. It’s even easy to do.

You can create your own YouTube Subscribe button by visiting this Google Developers Page

Youtube subscribe

You’ll find a few configuration options there…

Youtube subscribe config

…and even a tool to help you create the HTML code for the button. Simply enter your channel ID (in my case, dewelch), set your size and color options and the HTML is created for you to cut and paste wherever you wish.

Youtube configure

Here are the results for my own channel.

 

Video: “Writing the One-Hour Drama Pilot” with Richard Manning from “Inside the Room”

The 7th in a series of videos we produced for the UCLA Extension Writers Program to accompany their new books on television and screenwriting, Cut to the Chase and Inside the Room.

There will be 11 more videos from various chapter authors released over the next several weeks.

Ricky manning

Richard Manning, writer-producer; UCLA Extension Writers’ Program instructor; and author of Chapter 3 in Inside the Room: Writing Television with the Pros at UCLA Extension Writers’ Program; talks about the difference between premise and prototype pilots, generating ideas for an original series, and how much character detail is necessary in a TV script.

Buy the books!

 

Video “Polish Workshop: Making Your Best Even Better” with Michael Weiss from “Cut to the Chase”

The fourth in a series of videos we produced for the UCLA Extension Writers Program to accompany their new books on television and screenwriting, Cut to the Chase and Inside the Room.

There will be 14 more videos from various chapter authors released over the next several weeks.

Ucla weiss

 

Video: “Jump-starting the Screenplay” with Jon Bernstein from “Cut to the Chase”

The third in a series of videos we produced for the UCLA Extension Writers Program to accompany their new books on television and screenwriting, Cut to the Chase and Inside the Room.

There will be 16 more videos from various chapter authors released over the next several weeks.

Ucla bernstein

 

Video: “Building Characters” with Cindy Davis from new book, “Cut to the Chase”

The second in a series of videos we produced for the UCLA Extension Writers Program to accompany their new books on television and screenwriting, Cut to the Chase and Inside the Room.

There will be 16 more videos from various chapter authors released over the next several weeks.

 

 

Video: “Writing the On-Air One-Hour Drama Spec: The Script” with Charlie Craig

The first in a series of videos we produced for the UCLA Extension Writers Program to accompany their new books on television and screenwriting, Cut to the Chase and Inside the Room.

There will be 17 more videos from various chapter authors released over the next several weeks.

 

Flipboard Mobile Magazine App now allows users to create their own magazines

I saw an announcement today from Flipboard, that their latest version for iOS devices (iPhone, iPad, iPod Touch) now allowed users to curate their own magazines and make them available for other Flipboard users. This is accomplished through the a new content curation and search system in the app or via a web bookmarklet.

A complete description of this new feature can be found in this blog post on the Flipboard site: 

To test out the new features, I created magazines for each of my blogs and loaded the last several posts into them. Here are some screenshots from the iPhone version of the Flipboard app.

2013 03 26 19 46 35 2013 03 26 19 46 27

To use the Flipboard +FlipIt (Add to Magazine) bookmarklet, you first drag the bookmarklet to your Bookmark Bar. Then load up the blog post or web page you wish to add to the magazine and click the bookmarklet. The screen below then allows you to create a new magazine, select an existing magazine and also share it to various social media sites.

Flipboard bookmarklet

One complaint on the publisher side is that Flipboard users cannot easily discover and add these new magazines to their Flipboard. They must do a search on the name or author of the magazine and then add it from there. I think a one-touch solution would be better for both the publisher and the end user.

Subscribed 30: Tod Maffin: Making the Digital World Human Again

Subscribed is my series highlighting the Podcasts, YouTube Channels and Blogs that I follow on a daily basis. Check out this entry, and past entries, for some great New Media Content — Douglas

Tod maffin

Tod Maffin: Making the Digital World Human Again

Lots of great New Media advice to be had here on Tod’s site. Blog posts on improving how to you set up and use YouTube, blogs, podcasts and more. It is always a pleasure to find Tod’s content in my RSS stream.

Recent blog posts:

  • The Secret of the Red-Bold Email
  • CBC Radio “Real Life Chronicles” Shows
  • Switching from WordPress.com to the Self-Hosted WordPress
  • YouTube’s Secret Link That Will Boost Your Channel Subscribers

FromTod’s web site…

“Tod Maffin is one of North America’s leading digital marketing experts, specializing in viral and ROI-based campaigns for sectors from human resources to real estate to education.

Maffin, president of engageQ digital, is one of the country’s go-to commentators on the impact of accelerated technological change and innovation on the business and economic environment and can speak to every aspect of technology and resulting implications for the world in which we live.

Link: Tod Maffin: Making the Digital World Human Again

What are some of your favorite Subscriptions? Share them here in the comments!

Previously highlighted on Subscribed:

New Media Vocabulary: Affiliate Marketing

New media vocab logo

New Media Vocabulary: Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors. — Wikipedia.org

The world of affiliate marketing can be extremely complex, with some affiliates using detailed model to understand which products they should sell and represent, but for most New Media producers, affiliate marketing takes a much simpler line. Affiliate Marketing can be an easy way to help monetize videos, podcast and other New Media properties (like blogs).

For myself, I engage in 3 affiliate relationships at the their most basic level. These affiliations will probably be familiar to you. They include Amazon Associates, where I can link to, and receive fees for, linking to items in the Amazon stores whenever any of my visitors make a purchase. I also use Google Adsense, which allows me to place ads on my web sites and YouTube videos and gain impression and click through earnings for viewer and visitors. Finally, I also host job listings form SimplyHired’s Jobamatic system and earn revenue on click through to various job listing as well as jobs offered ads that are directly targeted to my site.

In these systems, businesses provide products or sell advertising (in the case of Adsense) and then I am paid a “cut” of that revenue whenever my visitors take a particular action. In the case of Amazon, I gain between 4%and 6% of sales made using my affiliate ID. Google Adsense pays for a variety of actions including impressions (a visitor views the advertisement), click through (a visitor clicks on the advertisement) or and action (user clicks through and then completes some action required by the advertiser). Each of these pays at a slightly higher rate due to the commitment required by the visitor.

You can also take affiliate marketing to higher level by deciding to affiliate with specific products, authors, books, software and more. The entire industry of affiliate marketing can be quite complex, so more more information I refer you to the links below.

For more information on affiliate marketing:

Previously on New Media Vocabulary:

[New Media Tip 005] Add social media links to YouTube Channel Page

[New Media Tip 005] Add social media links to YouTube Channel Page – Click About link then Edit icon on links section – Example Screenshot below

Youtube scocial media

Archive: Douglas talks Careers and New Media with Bigg Success – March 10, 2010

Originally appeared on BiggSuccess.com

Bigg Success Podcast LogoCareer Success with New Media

We were happy to visit with Douglas E. Welch today on The Bigg Success Show today. Douglas is an expert on building the career you deserve and spreading the word about your talents using social media. Among other things, he’s the host of two great blogs and podcasts: Career Opportunities and Careers in New Media. Here’s a recap of the conversation:

Read Douglas talks with George & Mary-Lyn on The Bigg Success Show! with complete text transcript.

Listen to Douglas talk with George & Mary-Lyn on The Bigg Success Show!

New Media Prescription: Don’t “Complain to the Choir” when producing New Media

We need to talk…

One of the great strengths of New Media — be it blogging, videos, photos, social media — is the ability to connect directly to your audience. You don’t have any middlemen distorting your message or otherwise getting in the way. Unfortunately, this also means you don’t have someone watching over your shoulder to gently nudge you and say, “Perhaps you might want to re-think that.”

One common trap I see for New Media producers is, what I all, “Complaining to the Choir.” Like the age old adage against “preaching to the choir”, it is to be avoided for a number of reasons. First of all, though, what does it mean when you are “Complaining to the Choir?” It means to complain to those people who are actually the opposite of those you want to address.

When things aren’t going well for a new media producers — videos are getting liked, viewed or shared — blog posts are being ignored — revenue isn’t coming in — producers can spend entire posts, videos or podcasts complaining about the issue. They’ll cajole, they’ll berate, they will express their sadness and their fear that they might have to go back to their old way of work. As a fellow producer, I can empathize with them. Being a producer means facing criticism, nasty feedback, Internet trolls and other burdens on a daily basis. That said, I also understand that bringing this negativity into a show or blog can have exactly the opposite effect they wish to have. Focusing on the negative can actually reduce views, downloads and readers ben further , if you do it too often.

As a producer, your best approach is to ignore the negativity and simply move on to your next production. Focusing on the negative will only depress you further.

Here is why “Complaining to the Choir” is such a bad idea:

  • You annoy your biggest supporters

It is a simple fact that those a producer would most like to reach with their message probably aren’t watching, listening or reading anyway. Instead you are complaining to your biggest supporters — and perhaps driving them away, too. Your supporters come to your blog, your video, your podcasts because they love the content you produce. If you produce a show full of complaints and low on content, you are actively disrespecting their support. It is like a preacher complaining to the choir that no one comes to church anymore, even those these people do come to church AND also participate in other ways.

  • You produce yet another show with low viewership, low likes and low shares

When you produce a complaining show, you are expanding the effect you are complaining about and driving your ratings even lower. It is fair to say that a show filled with complaints, directed at the wrong people, is sure to garner less views and popularity than one of your traditional, content rich show. I had that very experience today. I watched the complaining show, but I could not bring myself to click the Like button, as I couldn’t honestly recommend it my followers as a show they should watch. They wouldn’t find it enjoyable and I would feel that I had offered a bad recommendation.

  • Complaints don’t drive success, great content does

While I can understand producers feeling worried and upset over various issues, it is always important to remember that content, not complaints drives your success. Viewers don’t really care if you are struggling. They come for the great content and many will support you by clicking Like or subscribing. If you want to truly have an effect on your issues, produce more great content. It is the only thing that matters. It is the only thing that will attract the support you need and desire.

  • Share your personal life, but perhaps not your producer life

Producing new media can be a lonely world, but beware of sharing your feelings about your show with your audience. They probably don’t care. Sure, you can share your thoughts about other personal issues, life changes, struggles, etc, but when you bring your producer complains to the conversation a subtle line is crossed. People lose sight of you as a person and start to think of you as just another faceless media drone. Viewers love to know more about your personal life, but they don’t really care about the nitty-gritty of being a producer. Most viewers don’t want to know “how the sausage is made” as long as it results in great content.

The next time you are feeling worried or depressed about your New Media productions and their success, seek out a close personal friend or a New Media user group to air your complaints and worries. Don’t take them to your audience. Your complains do nothing to benefit the audience and can only harm your standing with them.

Now, get back to work and produce something GREAT!

Real World Example: Lorilyn Salamanca hosts “Foundations for Healthy Generations” on Hawaii Public Access

Lorilyn salamanca

Lorilyn Salamanca has been a close friend of ours since she was completing her Master’s Degree at nearby Cal State Northridge (CSUN). She was originally the student and friend of our friends, Helen and Enrique, but quickly became a close friend in her own right.

Lorilyn has heard me preaching the New Media gospel for years now, and I have been coaching, consulting and cajoling her to use her own talents to get the word out about those issues which most concern her. Since moving to Hawaii over 8 years ago, she has worked for the WIC program, helping underprivileged families raise healthy kids.

Just today Lorilyn let me know that she had stepped up her New Media “visibility” — as I have been pushing her for years — and is now the host of “Foundations for Healthy Generations” on the Hawaii Public Access channel, ‘Olelo. Like all good Public Access programs, ‘Olelo also makes all their shows available, on demand, from their web site. They can also be easily shared and embedded in blogs and other web sites.

It is so great seeing Lorilyn extend her influence using a combination of traditional media and new media on the island. I wish her great success! This is exactly the type of Real World Example I would love to see other’s pursuing.

Foundations for Healthy Generations – Episode 4

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Can’t see the video above? Watch it here!

Watch more episodes of “Foundations for Healthy Generations” with Lorilyn Salamanca