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Douglas answers questions from students in Janet Wilcox’s online Voiceover class at UCLA Extension.
Links mentioned in this video:
Voiceover: Techniques and Tactics for Success by Janet Wilcox
Free Blogging Sites
http://Wordpress.com
http://Blogger.com
Royalty Free Music
Kevin MacLeod – http://incompetech.com
More information on Douglas E. Welch and Careers in New Media:
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Douglas answers questions from students in Janet Wilcox’s online Voiceover class at UCLA Extension.
Links mentioned in this video:
Voiceover: Techniques and Tactics for Success by Janet Wilcox
Free Blogging Sites
http://Wordpress.com
http://Blogger.com
Royalty Free Music
Kevin MacLeod – http://incompetech.com
Enjoy this video? Consider a donation via PayPal to support further new media demos, talks, videos, and podcasts.
More information on Douglas E. Welch and Careers in New Media:
Buy the book!
‘
Come celebrate the Second Edition of
Voiceovers: Techniques and Tactics for Success at my book signing!
SATURDAY, OCTOBER 11th AT 3:00 PM
IN THE GREEN ROOM AT SAMUEL FRENCH BOOKSTORE
7623 SUNSET BLVD, LOS ANGELES, CA 90046
THERE WILL BE A DRAWING FOR TWO 30 MINUTE FREE VO LESSONS WITH ME VIA I-CHAT OR PHONE.
RSVP AT: janetwilcoxvo@yahoo.com
Praise for Voiceovers: Techniques and Tactics for Success, Second Edition
“The indispensable, comprehensive work on the subject. Janet Wilcox’s book is valuable not only for its breadth of
knowledge, but also for the respect it teaches for voiceover as an art form.” —FRED MELAMED
“Janet Wilcox has written a wonderful book where all the information is at your fingertips.” —MICHELLE DANNER, artistic director, Edgemar Center
for the Arts and the Michelle Danner Acting Studio
“Wilcox does it again! Everything you will ever need to know about voiceover in a sparkling second edition: the tools, the techniques, and now a deeper dive into the digital world, animation, and audiobooks. A must-have for everyone in our industry.” —CHRIS SPENCER, executive
vice president, HBO Creative Services
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Part of the New Media 101/Blogging 101 series…
A quick clip from this 45 minute presentation — The Why, What and How of Blogging.
Transcript:
What I will say, though, and I have to deal with this with podcasters and video a lot, is that the “P” word comes up — Perfection. They want it to be perfect before it ever sees the light of day. it will never be perfect. We all know, perfect does not exist. It is a great goal. It is a great brass ring out there that we constantly keep grabbing for. We are never going to get there. And unfortunately, what happens is, in reaching for that brass ring all the time, they never do anything. They totally abandon all the benefits they might get from all forms of new media — whether its blogging or podcasting, whatever — waiting for perfection. And I always say — I have a theater degree, that’s the degree I graduated college with. I worked in the costume shop as part of my theater degree. And we had a costume designer who was very fond of saying, “Perfect is good. Done is better! The actor has to go on stage wearing something. So if that stitch isn’t quite right, you know what? We’ll pin it. They have to go out there now.” That is something I took to heart back in the early 80’s when I was in college. Yeah, perfection is something we reach for, knowing we’ll never get there, but up until the point — we search for perfection up until the point where it prevents us from actually doing something. So, that is the balance you have to strike. You have to find that balance of “it’s not perfect, but it’s good enough. It presents my ideas clearly enough and to just try to avoid the analysis paralysis of “it’s not good enough. It’s not good enough,” and work around that because that is a very common problem that we run into.
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Previously on New Media 101/Blogging 101:
More information on Douglas E. Welch and Careers in New Media:
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Part of the New Media 101/Blogging 101 series…
A quick clip from this 45 minute presentation — The Why, What and How of Blogging.
Transcript:
The other thing you can do with blogging, too, is blogs give you — is anyone familiar with George Carlin — they give you “a place for your stuff.” Too often, with our web sites, it’s like “Oh, I want to put up these photos but I have to figure out how to a make a gallery page and I’ve got to format all the pictures and …” Now, you don’t. With a blog, a blog gives you a ready-made place — and by typing to other services on the Internet like Flickr for photo sharing, and YouTube for video sharing, whatever — you suddenly now have the ability to put something up on YouTube — a little short video you took. You take that little embed code that they give you. How many people have seen the embed code there? You hop over to your blog and go, paste. Publish. That video is now on your web site. It’s now on your blog and everybody can read it. It’s not that hard. This is what I try to reinforce with people all the time. It’s not that difficult. It’s not that hard and I hope that if you dive into this, I hope that you will see that, by using these others services. The Internet world has become so much simpler over the last even 5 years compared to what we had to face early on of — I mentioned ftp and command lines — Oh, I need to upload this so ftp (space) login and ok — it was, if not difficult, it was cumbersome. Nowadays, especially with the advent of blogs, it is so much easier, because all these sites exist. YouTube and Flickr and Picasa and other sites that simply say, “Oh, ok, you sent your content up to us, that’s great. Where do you want to use that?” I want to us it there and I want to use it here and I want to use it here and I want to use it on Facebook and…you can put it everywhere from that one source.
Previously on New Media 101/Blogging 101:
More information on Douglas E. Welch and Careers in New Media:
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Part of the New Media 101/Blogging 101 series…
A quick clip from this 45 minute presentation — The Why, What and How of Blogging.
Transcript:
The other thing that is great about blogs — you should be reading other blogs as well, which a lot of you probably are, whether you realize you’re reading a blog or not, you probably are. One of the great things you can do is, what we call, reblog and that doesn’t simply putting that blog post on your blog and saying, “Hey, isn’t this net!” I don’t care necessarily about that blog post you’re putting up there. Yes, the information is interesting — the reason you put it on your blog is to give me your take on that information — taking a news story of the day and giving me your, unique thoughts and ideas about that topic. If you look at my blog, you’ll often see I do tend to reblog fairly frequently, but I try to my darndest to make sure I have a good paragraph up top that explains my thoughts about why this was important and interesting to me and what my thoughts are about that particular topic. Why it caught my eye and why I put it in my blog to share with all my readers.
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Previously on New Media 101/Blogging 101:
More information on Douglas E. Welch and Careers in New Media:
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Part of the New Media 101/Blogging 101 series…
A quick clip from this 45 minute presentation — The Why, What and How of Blogging.
Transcript:
A lot of the pushback I get on blogging from people is “It’s too much work. I can’t add all that work. Oh my god, I’ve got to update every day. I can’t do that. That’s too much extra work” And I tell them, it isn’t extra work. Your goal is to simply capture what you are already doing. The fact is, each and every one of us creates content every single hour of every single day. The trouble is, for most of that content, we throw it away. We don’t capture it. We dont’ sit down and write a 4, 5 sentence paragraph of “Wow. I had this problem and this is how I solved it” — and post that to the blog. It just evaporates. This is why people think, “Oh gosh, it’s so much extra work. I have to sit down and look at the blank page and write.” Which is probably secondary to standing up in front of people as one of the biggest fears that a lot of people have. “What do you mean I’ve go to write? I’ve got to write a paragraph. Oh my god, I can’t do that.” The fact is you’re already doing it. What you need to do is capture it. And that means, capturing a 4 to 5 to 6 sentence paragraph of how you solved a particular problem you were faced with today. How you addressed a particular issue for a client.
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Previously on New Media 101/Blogging 101:
More information on Douglas E. Welch and Careers in New Media:
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Part of the New Media 101/Blogging 101 series…
A quick clip from this 45 minute presentation — The Why, What and How of Blogging.
Transcript:
Your goal in having a blog, in having a podcast, in having a web site, is to gain people’s permission to speak to them on a regular basis. This does not mean spamming them and hoping they read your message. This is getting their permission. One of the adjuncts of a blog is — there is this thing called an RSS feed. Have people heard of RSS feeds? it’s basically a machine-readable version of your web site — of your blog that automatically gets updated that people can then subscribe to in an RSS reader. It sort of looks like an email program. It’s an RSS reader that can then tell them whenever you publish something new. They don’t have to come to your web site saying, “Is there new information? Is there new information? Is there new information?” It comes to them. What that means is, that’s one way for them to give you their permission to you for you to come into their life whenever you have anything interesting to say. Which I always add on, please make sure you have something interesting to say. That’s actually less of a criteria — less of a stumbling block — than you might think.
Previously on New Media 101/Blogging 101:
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Video: Smartphones, technology and your career with Douglas E. Welch at OPEN (Outstanding Professionals Employment Network) in Simi Valley, California
An hour-long talk on how careerists (and anyone) can better use the technology they carry with them every day for OPEN (Outstanding Professionals Employment Network) in Simi Valley, California.
I talk about apps, using voice control, navigation, productivity and more in this wide ranging talk.
Follow Douglas E. Welch and Career Opportunities on thees sites:
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Part of the New Media 101/Blogging 101 series…
A quick clip from this 45 minute presentation — The Why, What and How of Blogging.
Transcript:
What do you blog? It sounds ridiculous. It sounds a little silly, but the fact is — everything. By that I mean, everything that means something to your clients. First of all, one of the craziest rules about the Internet, which goes totally against modern mainstream mass media is — you actually no idea who your audience is. You can’t say — you may say, “Aw, I’m going to target males 25 to 35 with this much income.” It doesn’t really matter, because these days, outside of mass media, your audience had to find you — going back to the search engines again. It’s your job to put stuff out there so that people can stumble upon you. There’s actually a web site called StumbleUpon you might played around with a little bit. It is by putting your information out there that you allow people to stumble upon you. You want to get your message out there so that when people are searching on accounting, up you pop. When they’re talking to a friend, their friend will say “Oh here’s a great web site I found about that and pass that along.
Previously on New Media 101/Blogging 101:
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Part of the New Media 101/Blogging 101 series…
A quick clip from this 45 minute presentation — The Why, What and How of Blogging.
Transcript:
We talk about advertising a lot in the podcasting world and the blogging world and the web world and I often use the analogy of if you are, you have an alpaca farm up in Northern California and you make the world’s best, finest alpaca yarns. Where should you be spending your advertising dollars? Are you going spend your advertising dollars during CSI at 9 o’clock on CBS where less than 1% of the audience wants to hear your message? Or are you better off advertising on a knitting blog or a knitting podcast of which there are probably at least 35 of them a last count I saw in the iTunes Podcast Directory – where 99% of the people want to hear your message. That’s what the power of blogging, the power of web sites, the power of New Media brings to you. it’s talking to the people who want to hear your message. In fact, through the search engines, they’re seeking you out. They’re coming to your site saying, “Oh, they do accounting consulting. They do computer consulting. They do life coaching. Through a search engine they found your web site. The trouble is, your web site has to be out there telling people that’s what you do so that the search engine find you and presents your results to these people so that they can then come to your web site.
Previously on New Media 101/Blogging 101:
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Part of the New Media 101/Blogging 101 series…
A quick clip from this 45 minute presentation — The Why, What and How of Blogging.
Transcript:
Last year for me was the year of visibility. That was my focus for the last year. That was the focus that I was sharing with everyone last year. You can be the best consultant, the best accountant, the best computer person, the best plumber, the best whatever, but if people don’t know what you do, it dos you absolutely no good. you are working a vacuum. Blogging is one way — along with podcasting and online video sharing and other forms of new media to gain visibility for what you do. Ok? The other important part is getting your message out to the people who want to see it and hear it. Too often we rely on other people to get our message out for us. Frankly,that’s because that’s the way technology works. If we wanted to get press coverage, we had to go to — the press. You had to get in the newspapers. You had to get on television. You had to get on radio. You had to get on the talk shows, whatever. That was your only method of getting out to people. For the first time ever in the history of media, as we know it. Since cuneiform tablets said, you know, “Joe is a favorite of the king today” or whatever. We now have the ability to take our message directly to the people who want to hear it.
Previously on New Media 101/Blogging 101:
Originally published as part of the End of the Day series for My Word with Douglas E. Welch
Today we attended a great Meetup on robotics at the same place (NTMA Training Center in Santa Fe Springs) where Joseph competed in his school BattleBots tournaments. Organizer, Richard Loehnig, brought in experienced roboticist, Dr. Jason Bardis — creator of several BattleBots for hobby and the BattleBots television show, including Dr. Inferno, Jr. It was a great talk that covered Dr. Bardis’ experience with robots from his initial hobbyist forays to helps build the robot arms for the Curiosity Mars Rover and more.
It was a great talk, but something else struck me as even more important. NTMA, Richard and Brad took great pains to stream the talk and record it for future viewing. This was a perfect example of what we should all be doing when organize, host or create great content. We had about 40 people in the room with us today, but there is a potential audience of thousands on the Internet, where this video can live on forever. Why would you NOT capture such great content? Every time I see that happen I consider it such a great waste of information and also a waste of the presenters and organizers time. It may be a one time event, but video can continue to work towards your goals 24/7 for the foreseeable future.
Brad recording and streaming today’s robotics presentation
You don’t have to go all out, like the NTMA folks did today. I counted at least 4 video cameras as well as the live stream and a high quality audio recording. If you have nothing else, use your iPhone, your iPad, your Android tablet whatever you have at hand. If you are doing video, find a way to prop up the device, so the video is as smooth as possible. For me, though, capturing the content is far more important than professional quality video. Yes, make it as easy to watch and hear as possible, but first, capture it!
For myself, I have a variety of ways of capturing content when I am out and about. I have my iPhone, of course, Rosanne’s iPad, an HD camcorder with external mice and a tripod, a still camera that also takes video, Joseph’s iPhone and even an ancient iRiver IFP audio recorder that I can press into service, if needed. I am sure you have plenty of devices in your own kit that could also be used — if you only took the time to do it.
If you are hosting an event, record it so you can share it on your own web site and social media channels and also offer it up to your speaker for their own usage. If you are speaking or presenting, always come prepared to record yourself so that you gave content to use later. In many cases, you can offer this back to your organizer so they have something to share, even if they didn’t think of recording it themselves. Set a good example and capture everything you do. Encourage others to do it, too. I know there is a lot of content I would have liked to see, if only the speaker, the musician, the presenter, the performer would have taken the time to capture it.
You can join NTMA for future robotics Meetup by joining their Meetup group at the SoCal Combat Robotics Meetup site.
Watch the entire live stream recording using the embedded video below or directly from the RobotRevo Twitch.TV Channel
Watch live video from RobotRevo on TwitchTV
Previously on End of the Day:
U.S., Canada, China, France, Hong Kong, Italy, Japan, the Netherlands, Spain, Switzerland, and the U.K. in the months of July and August. Enrollment is free, and parents can sign up at AppleRSVP.com as registration opens in their region.
In the “Stories in Motion with iMovie” camp, Apple will teach young learners how to create movies on their Mac using Final Cut’s little brother. Apple says the curriculum will include storyboarding, filming, creating a soundtrack using the iPad’s unique version of GarageBand, and finally bringing the final edit together on a Mac.
“Noted” items are particularly good finds from my daily reading which I share via all my social media accounts.
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Part of the Blogging 101 series…
A quick tip from this 53 minute presentation — Blogging and Content Creation at the San Fernando Valley WordPress Group.
Transcript:
I often tell people that you are an expert if you have one more piece of information or one more experience than somebody else. If you have that, someone else wants to know that. If you have experience putting a plugin the WordPress Plugin Directory — and dealing with that — there are other people that want to know that. Ok? Because they are trying to do it, too, and they want someone with experience to lead them through the process. So you have automatically something that you can share that will find an audience because people will do those searches online — people will ask those questions elsewhere — and there will be someplace for them to go for that information.
Previously on New Media 101/Blogging 101:
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Part of the New Media 101 series…
A quick clip from this 30 minute presentation — New Media Question Time for UCLA Voiceover Class.
Transcript:
There is a benefit of podcasting that works for us all — and that is that it gives us control over our product. It allows us to speak directly to our audience and so I believe anyone can benefit from that. Anybody — regardless of their career, their job, their art, whatever they are trying to do — can use podcasting to talk directly to their audience.
We all have an audience. It doesn’t matter what we do. We can be a plumber. We still have an audience. We still have customers we are trying to reach, people we are trying to effect, policies we are trying to change.
Anyone can and should start podcasting to benefit their career.
Previously on New Media 101/Blogging 101:
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Part of the Blogging 101 series…
A quick tip from this 53 minute presentation — Blogging and Content Creation at the San Fernando Valley WordPress Group.
Transcript:
It’s not about who follows you on social media. It’s all about who you follow. Your social media feeds should have value to you. It shouldn’t be about obligation. It shouldn’t be about automatically following back. It shouldn’t be following the popular people. It’s about does what that person is saying have value to you. Because that is where you get the value out of your social media use — in that way. Say, as an example you have a friend who is an expert on knitting. There know everything there is to know about knitting and that’s all they post about on Twitter and Facebook is knitting, knitting, knitting. It’s great content! I don’t care. Ok. I’m not a knitter. It doesn’t mean that person doesn’t have value. It just means their information doesn’t have value to me. Ok? Follow those people who have value to you. If you see a Twitter come through — if you see a Facebook post — come through and you are like “What the heck is that?” Click on that link and look at what they posted recently. Look at their last 10 posts — and if there is nothing of value in there — unfollow them. All they’re doing is polluting the value of your social media stream. You’re getting less out of your use of Facebook — less out of your use of Twitter — because they’re there. Because you can’t find the good stuff. And I apply that same rule to me. I look at my Twitter stream every so often. I look at my Facebook stream every so often. I look at my – whatever — Google+ stream — every so often. I look at it and say, “If I were coming in as a person who happened to see one of my posts and was thinking of following me — would I follow myself?
Previously on Blogging 101:
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Part of the Blogging 101 series…
A quick tip from this 53 minute presentation — Blogging and Content Creation at the San Fernando Valley WordPress Group.
Previously on Blogging 101:
Music: “Rocket” by Kevin MacLeod (http://incompetech.com) under Creative Commons License.
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Douglas E. Welch, writer of Careers in New Media and several other blogs, presents on Blogging and Content Creation to the San Fernando Valley WordPress Group (54 mins)
This talk contains the following topics:
Music: “Rocket” by Kevin MacLeod (http://incompetech.com) under Creative Commons License.
I’ll be speaking on Content Creation and Blogging at the next San Fernando Valley WordPress Meetup. Come and join me and Glen Bennett, who will be speaking on “The Ecosystem of WordPress” and how it can work for you.
Event: Content Creation, Professional Blogging and the Eco-Sphere of WordPress
Date: Tuesday, March 18, 2014 7:00 PM
Location: Tarzana Recreation Center, 5655 Vanalden Ave, . Tarzana, CA (map)
FREE
Description:
Creating content is an ongoing demand for any website, in particular a WordPress site. Yet doing so, keeping it fresh and keeping it consistent can be a tough challenge.
We have a professional blogger, Douglas Welch, with over 10 years of writing experience that will be sharing his work flow and many years of accumulated “how to” information. With plenty of opportunity to ask questions and interact we hope that this will provide just the knowledge and inspiration to make your WordPress site sing.
Then we will have a presentation from Glenn Bennett on the ecosystem of WordPress, bet you didn’t know that they had one! An ecosystem is a community of living and non-living things that work together. In the WordPress world there is a vast network of resources to be tapped and to link into. Find out more about what exists and how to use this ecosystem to really take of with your own WordPress site(s).
Bring your blogging questions! I always make a point of allowing plenty of time for Q&A every time I speak, so this is your chance to get your most burning blogging questions answered.