Part of the New Media 101/Blogging 101 series…
A quick clip from this 45 minute presentation — The Why, What and How of Blogging.
Last year for me was the year of visibility. That was my focus for the last year. That was the focus that I was sharing with everyone last year. You can be the best consultant, the best accountant, the best computer person, the best plumber, the best whatever, but if people don’t know what you do, it dos you absolutely no good. you are working a vacuum. Blogging is one way — along with podcasting and online video sharing and other forms of new media to gain visibility for what you do. Ok? The other important part is getting your message out to the people who want to see it and hear it. Too often we rely on other people to get our message out for us. Frankly,that’s because that’s the way technology works. If we wanted to get press coverage, we had to go to — the press. You had to get in the newspapers. You had to get on television. You had to get on radio. You had to get on the talk shows, whatever. That was your only method of getting out to people. For the first time ever in the history of media, as we know it. Since cuneiform tablets said, you know, “Joe is a favorite of the king today” or whatever. We now have the ability to take our message directly to the people who want to hear it.
Previously on New Media 101/Blogging 101:
- New Media 101: Visibility for your work is the best SEO
- Video: New Media 101: What are search engines looking for?
- New Media 101: Why update a web site regularly?
- New Media 101: Douglas E. Welch Segment from “Toot Your Own Horn: Self-Promotion In The Digital Age”
- New Media 101: A Blog is a Template for Your Web Site
- New Media 101: Why don’t we update our web sites?
- New Media 101: Where do you find content? from New Media Question Time
- New Media 101: Use New Media to Gain Visibility
- New Media 101: Marketing Your New Media Projects
- New Media 101: What makes a podcast unique?
- New Media 101: Have your own home base
- New Media 101: Basic New Media Gear
- New Media 101: Small business should teach their customers
- New Media 101: Provide Behind the Scenes Information
- New Media 101: You are an expert! from “Blogging and Content Creation”
- New Media 101: A Reason for Podcasting from “New Media Question Time”
- Blogging 101: Who you follow is more important…
- Blogging 101: Don’t throw away your content
- Blogging 101: The most important reason to blog
- Blogging 101: The beginning