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Part of the New Media 101/Blogging 101 series…
A quick clip from this 45 minute presentation — The Why, What and How of Blogging.
Transcript:
Your goal in having a blog, in having a podcast, in having a web site, is to gain people’s permission to speak to them on a regular basis. This does not mean spamming them and hoping they read your message. This is getting their permission. One of the adjuncts of a blog is — there is this thing called an RSS feed. Have people heard of RSS feeds? it’s basically a machine-readable version of your web site — of your blog that automatically gets updated that people can then subscribe to in an RSS reader. It sort of looks like an email program. It’s an RSS reader that can then tell them whenever you publish something new. They don’t have to come to your web site saying, “Is there new information? Is there new information? Is there new information?” It comes to them. What that means is, that’s one way for them to give you their permission to you for you to come into their life whenever you have anything interesting to say. Which I always add on, please make sure you have something interesting to say. That’s actually less of a criteria — less of a stumbling block — than you might think.
Previously on New Media 101/Blogging 101:
- New Media 101: What do you blog about?
- New Media 101: Where should you “advertise”?
- New Media 101: New methods of making your work visible
- New Media 101: Visibility for your work is the best SEO
- Video: New Media 101: What are search engines looking for?
- New Media 101: Why update a web site regularly?
- New Media 101: Douglas E. Welch Segment from “Toot Your Own Horn: Self-Promotion In The Digital Age”
- New Media 101: A Blog is a Template for Your Web Site
- New Media 101: Why don’t we update our web sites?
- New Media 101: Where do you find content? from New Media Question Time
- New Media 101: Use New Media to Gain Visibility
- New Media 101: Marketing Your New Media Projects
- New Media 101: What makes a podcast unique?
- New Media 101: Have your own home base
- New Media 101: Basic New Media Gear
- New Media 101: Small business should teach their customers
- New Media 101: Provide Behind the Scenes Information
- New Media 101: You are an expert! from “Blogging and Content Creation”
- New Media 101: A Reason for Podcasting from “New Media Question Time”
- Blogging 101: Who you follow is more important…
- Blogging 101: Don’t throw away your content
- Blogging 101: The most important reason to blog
- Blogging 101: The beginning