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I had a great time recording 3 episodes of New Media Tea Time on Friday with Tracy Pattin and Danielle Gruen. Here is episode 2. You can watch it below or subscribe to the New Media Tea Time podcast in your RSS Reader.
Ignoring New Media, in all its forms, is no longer an option for businesspeople.
Over the years it has been possible to drag your feet on new technologies. Our grandparents probably resisted adding a phone to their house, then a radio, then the television. Each new technology was hailed as a fad, an oddity, a toy. New Media is in the midst of that same cycle today. What should be clear, though, is that New Media is a collection of the most useful business tools ever delivered into the hands of business. The impacts of the telephone and television – as much as they changed our world – will be deeply eclipsed by the changes wrought by New Media, in all its forms.
I said it once, I’ll say it again – you can no longer ignore New Media.
Over the years, I have been pretty forgiving of people who decided, either by accident or on purpose, not to have and not to use an email account. I grew up in the years before email and even though I might have found it useful, I could understand how others might not. Five years ago, though, something changed in my thinking. I began to look at people without email as akin to someone who refused to use the telephone. Email had supplanted nearly every other device as my communication medium of choice. It provided an excellent way of communicating with individuals and groups in a way that paper or telephone could not. Not using email today is akin to deciding not to use the telephone in the 1950s. It simply makes no sense.
I have come to the same mind about New Media. To ignore New Media, either by inattention or design, is no longer an option. Those around you have already figured this out – and not just professional geeks like me either. Businesses are learning the painful lesson that newspapers, yellow pages and direct mail advertising are becoming less and less effective every day. They don’t reach the larger world of customers their business needs to survive and thrive. Throwing “good money after bad” doesn’t make sense in a world where you now have the ability to communicate easily and directly with your customers – and they with you. Look around you neighborhood. Do you see stacks of Yellow Pages lying on lawns and porches, or in recycle bins? Are your ads really doing you any good there.
Is this new world frightening? You bet! Change is always frightening — but it is also filled with opportunity. Now is the time to dive into New Media. Every day you hesitate – every day you ignore New Media — is a day when your competitors are moving ahead of you.
So now that you know you can no longer ignore New Media – Get started today!
Over the next several months I am going to be challenging you to engage with New Media. I am going to be pushing you – hard – to explore these new tools. I will be providing some New Media prescriptions on how to get moving on your New Media campaigns. I am also going to be dealing some cold, hard truths on why you need to use New Media or risk becoming irrelevant to your customers.
Ready to dive into New Media?
See http://DouglasEWelch.com for all the ways we can work together – online and face to face.
I received a WordPress emergency email from a friend/client last night and I wanted to share both the problem, and the solution, with you. Now, I am far from a WordPress expert, but having faced some issues myself, her problem was one that I could solve.
The Problem
My friend was trying to modify an existing theme on her WordPress blog and one thing she really wanted was to expand the theme to include 3 column, instead of just 2. I have often had the same desire for more sidebar space, so I could understand why she wanted to do this.
Using the WordPress Admin interface she had entered into the Appearance area and clicked Editor to access the php and HTML code that underlies all WordPress themes. In editing one of these files though, she made a coding mistake, or a typo, and suddenly she could no longer access the Admin pages for her WordPress blog and trying to access the blog itself resulted in a terse, one line error. Oh Oh! Of course, having “been there and done that” I knew what had to be done to get things working again.
First, let me offer a word of advice that can help to limit the effects of a problem like this, should you ever want or need to poke around in your WordPress Theme files. When you are editing these files, you are editing the LIVE files on your existing web site. This means any changes you make take effect immediately. Since some of the theme files effect the Admin pages as well, you can find yourself locked out of your own, now broken, blog.
Whenever you are editing a file, ensure that you have a clean, unedited copy of the file somewhere on your hard drive. Usually, if you downloaded this theme, you will still have the original files there. If you are making a series of changes, you can also keep a local copy of the file as you make changes. This can be down by downloading the file from your web site, or copying and pasting the contents of the file into a text editor on your system. Doing this gives you a fallback point should anything go wrong.
Now, what do you do when things go wrong? First, you should still be able to access your web site via ftp (File Transfer Protocol). This is the same method you used to upload the theme file originally or upload photos, audio and video to your web site. Since it is only the WordPress theme that is broken at this point, using a lower level method of accessing your site, i.e. ftp, should still work fine.
Log into you site using ftp and navigate to the folder that contains your WordPress install. This might be at the the top level of your web site or inside of another folder. In my case, my WordPress installs exist in a sub-folder, so I am looking for something entitled /career/wp-content.
The wp-content folder holds all themes and plugins you have added to your site. Inside of that folder you will find a folder named “themes” and inside that folder you will see sub-folders for every theme you have uploaded to your WordPress site. Locate the folder for the theme you are currently using i.e cutline is the one I am using. Inside of that folder will be all the files that make up that WordPress theme.
Now, you replace the file creating the error with your clean, backup copy of the file. In this particular case, my friend had been editing functions.php, a particularly important file. To repair her site, I renamed the bad file to functions.php.old and then uploaded her original, clean, functions.php file into the same directory.
Immediately the WordPress blog was available again and the changes she had made to functions.php were gone. This then allowed her to acesss the Admin pages for her blog. Now she could attempt to make her changes again, hopefully with better results.
This is a pretty geeky post for most of the readers here, but one take-away is that it can be relatively easy to recover from, what looks like, a major problem with your WordPress blog.
If you are editing your theme files, tread lightly, keep a original, clean copy of the file you are working on, and you will be able to put things a-right on your WordPress blog when something goes wrong.
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Douglas speaks at PodCampAZ 2009 in Phoenix, Arizona on “Stay in control of your RSS feeds.”
Links mentioned in this presentation:
New Media Interchange
New Media Interchange Community Site
Feedburner
Blubrry.com Powerpress
Blip.tv
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Douglas speaks at PodCampAZ 2009 in Phoenix, Arizona on “Stay in control of your RSS feeds.”
Links mentioned in this presentation:
[audio:http://welchwrite.com/cip/audio/2009/cinm-rssfeeds.mp3]
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Douglas speaks at PodCampAZ 2009 in Phoenix, Arizona on “My Podcast Process.”
Links mentioned in this presentation:
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Douglas speaks at PodCampAZ 2009 in Phoenix, Arizona on “My Podcast Process.”
Links mentioned in this presentation:
[audio:http://welchwrite.com/cip/audio/2009/cinm-my-podcast-process.mp3]
Having just returned from PodCampAZ in Phoenix, Arizona I keep thinking about why I enjoy this conference so much, and in fact, why I enjoy smaller conferences in general. For me, there seems to be a lot “more” to be gained from “less”.
PodCampAZ, now in its third year, attracted over 600 attendees and yet still had the feeling of a small conference. Every year I am amazed at the friendliness of the people in attendance and the quality of the content being shared. It carries much the same feeling as the earlier PodCast and New Media Expos held in Ontario, California when podcasting was just getting started. I certainly hope this can be continued in the future.
It could be my small town upbringing, but I almost always enjoy smaller conferences more than larger, seemingly more prestigious, conferences. These larger conferences offer presenttions by many A-listers, but I find myself looking for the less known, the underheard, the underseen speakers. I find that these speakers are still passionately engaged in their topics. In the case of podcasting, the speakers at PodCampAZ are, for the most part, still actively involved in podcasting, vlogging and blogging. They have current and practical information on the challenges they face and how they address those challenges. I believe that these people have more to offer me as their challenges and solutions are based on something that happened days and weeks ago instead of years.
While A-listers can certainly help conference organizers attract larger crowds, bigger sponsors and higher registration fees, I am not sure a long list of A-List presenters is in the best interest of the attendees. In many cases, there are a hundred different sources where attendees can learn what the A-list speaker has to say. The speaker has probably produced hundreds of blog items, newsletters and, typically, a book or two. Is there really much more to be gained from hearing them present these same ideas in front of an audience? I know that too often I find these speakers are simply re-hashing a bare summary of the materials presented elsewhere – condensing and honing it to the point where it loses its usefulness.
Even worse, many A-Listers are often no longer actively engaged in the area in which they are an expert. It is natural that as someone matures in their work, they end up doing less and less of the day-to-day activities which made them an expert in the first place. Sure, their higher level view of an industry or activity is welcome, and often useful, but I also find that, over time, they are talking more and more about less and less. It is very difficult to become an “expert” in an area of study while still actively working in that area. There simply isn’t time.
In that light, I will continue to seek out, and possibly organize, smaller conferences, meetups, mastermind groups and more. I will seek out those underheard voices that bring the newest, deepest and most applicable knowledge to those who need it most. Sure, I will read and listen to what A-listers have to say. Their view from the heights can illuminate things in interesting ways, but I won’t be seeking them out at conferences, classes and other speaking engagements. While I may have been deeply interested in what they had to say as they made their way up the expert ladder, once they reach the heights, I find their information less useful on a day-to-day, down to earth basis.
In the steady march towards the integration of many social networks, LinkedIn announced yesterday that you can now update your LinkedIn status using your Twitter updates.
I don’t update my LinkedIn status nearly as often as I should, so this new feature almost guarantees that I will be interacting more with my LinkedIn connections.
You can send all your updates to LinkedIn or only those labelled with the hashtag #li or #in. In my case, I send all my updates to LinkedIn, just as I do with Facebook and Myspace.
To connect your LinkedIn and Twitter accounts, check the checkbox seen above and log into whichever Twitter account you care to use.
For more info on this new feature, check out this article…
Social Networks Continue To Rally Around Twitter As LinkedIn Goes Tweet Crazy Too
Sitting at a friend’s Canadian Thanksgiving celebration on Sunday I had a huge epiphany about new media. As we sat around talking about all sorts of things. Twitter, Facebook and blogging came up as they often do these days. Of course, as usually happens, I spent a lot of time explaining new media, addressing people’s fears and correcting their misconceptions about what New Media is and how New Media tools can and should be used. This is when it struck me — I am re-living my career.
Back in 1982 I was doing much the same thing. I was explaining to people how PCs worked, what you could and should do with them and why you needn’t be afraid. We are all repeating the PC revolution with a series of new tools, new concepts and new realities. Everything old is new again.
Now that I recognize this fact, I am going to be focusing my New Media efforts in many new and different ways, but also many that are very similar to 1986.
Technology is not just for the techie
First, as I have been preaching for years, technology is not just for the techies. Sure, we might be the first to adopt these tools, but that doesn’t mean that they are beyond the grasp of the average person. In fact, it is when technology gets into the hands of the mainstream that its true power is seen. That was true for PCs and it is true for New Media. Even more, New Media and Social Media have inherent qualities that go beyond the basic technological functions of computers in general. The global effects of services like Twitter, Facebook, Video Conferencing, Podcasting and others, make the PC revolution look like the stone age. The changes we will see in the coming years will be beyond even our own wildest dreams.
Not my job to convince you
Second, it is NOT my job to convince you to use New Media. You have to come to that decision on your own. I can help you understand New Media. I can help you understand the technology. I can help you understand and develop ways to make it work for you and your business. Trying to convince a skeptic, though, is uncomfortable for both of us and very rarely works. I believe that New Media, just like a PC, is an amazing tool that can help you to accomplish great things, but if you see it only as a toy or even worse, an annoyance, then any further evangelizing on my part becomes the proverbial “teaching a pig to sing.”
Too many misconceptions
In talking with a wide variety of people, I hear the same phrases over and over. “Twitter is nothing but narcissistic people telling you what they had for lunch. Facebook is nothing but narcissistic people throwing snowballs, or pies or other stupid, time-wasting applications. Blogging is nothing but narcissistic people ranting about whatever they feel like.” While these things are certainly part of New Media, they are far from the sum total.
When I talk with people and explain how they can use New Media to improve their lives, their careers and their businesses and not just discuss their lunch, their eyes open. The preconceptions drop away and they see the many direct ways that blogs, Facebook, Twitter or other services can directly assist them in achieving their immediate goals. We just have to get beyond the preconceptions served up by the mainstream media and fearful people who just wish it would simply go away and start talking about the reality of New Media. Don’t let the preconceptions of others keep you away from learning about and eventually using these amazing tools.
Don’t be overwhelmed
Also, don’t be overwhelmed by the tools. The truth is, too many people turn on the New Media spigot — with a Facebook account or Twitter stream — and are quickly buried by the “firehose” of information. It doesn’t have to be that way. Out of simple self-preservation, you need to proceed slowly and tread lightly. Don’t “friend” people promiscuously just because they ask. Evaluate each of your contacts, just like you would in normal business life, and see if they (and their information) holds value for you. If so, friend them back or follow them on Twitter if that’s where you first make contact. Never feel beholden to give attention to someone who doesn’t deserve it, no matter who they are. If you protect your attention from the start, you will have a much more enjoyable and productive New Media existence.
The power of New Media is in the doing
It is hard to see how you might use New Media until you actually starting doing it. Once begun, it develops its own momentum. It creates a new sense of direction. Once you begin using New Media tools you quickly start to see other ways you can apply them. You can’t stand outside New Media and hope to understand it. You have to get on and ride. Only then will you truly know what it can do for you.
I Believe!
In case you can’t tell, I believe in the power of New Media, just as I believed in the power of the PC so many years ago. New Media has the power to help us grow our lives, our careers and businesses in some amazing ways. I believe in New Media so much that I have developed many ways to show people just how powerful it can be.
First, this blog, Careers in New Media, seeks to give you great New Media examples and advice. Everything from the theoretical reasons you might use New Media to hands-on “Real World Examples” and “New Media Prescriptions” to get you started.
Second, I founded the free group New Media Interchange (NMI) to bring the power of New Media to EVERYONE! At NMI we have a blog, a mailing list and a community site where you can ask your New Media questions and learn how to integrate it into your life. A few months ago, NMI presented “From Camera to YouTube” at the Writer’s Guild of America West, a 2-hour presentation showing WGA and NMI members the path to delivering their creative work via the Internet.
Finally, I consult professionally on New Media in a variety of ways. On an individual or company basis, I help start blogs, record podcasts and develop social media campaigns with hands-on, direct consulting both in-person and via the Internet. I am also in the process of creating a mastermind group, New Media Mastermind, where committed people can come together each month and help each other get the most out of New Media. Sometimes, I just talk to people, as I described above and help them to see just how important New Media can be.
If you want to know more about New Media, visit any of the sites above, join New Media Interchange and visit our community site, hire me to coach you through your initial forays into New Media, email me at douglas@welchwrite.com or contact me on Twitter, Facebook, or on my blog, Careers in New Media.
Today on Facebook, Megan over at Podcast Junky asked me…
“What is the new gadget/toy/site/service are you playing with that makes all your posts start with “noted”?”
I posted a fairly detailed response to her and realized here might be interested in this as well.
Here is my response…
Ah, this is one of my trade secrets! Bwaahahha. Actually it is one of my experiments with linking things together online. It’s not all posts, by the way, just items I share from Google Reader.
First, I use Google Reader to monitor several hundred feeds. Clicking “Share” in Google Reader automatically creates a web page of my shared items (http://www.google.com/reader/shared/douglas.welch) It also creates an RSS feed of those same items.
Using the RSS feed, I can use TwitterFeed (http://twitterfeed.com/) to check that feed once an hour and post any new shared items to my main feed. I recently switched to using Reader2Twitter (http://reader2twitter.appspot.com/) for this, as it uses the new PubSubHubBub system to sense updates immediately and posts them to my main Twitter feed.
With both of these, you can specify the Prefix used when posting (i.e. Noted -)
Just a few days ago I added another element to the mix. I figured out how to also share individual feeds based on the tags I give the share items in Reader. This now allows me to send New Media updates to my NewMediaTips account and career updates to my CareerTips account. I have to use TwitterFeed for this, as Reader2Twitter only works on the main shared feed and not these sub-feeds.
I find that these Noted Items drive a lot of comments here on Facebook and in my Twitter feed and people don’t seem to mind them, even find value in them. I did this as a test, knowing I could turn them off if thwy annoyed people, but so far the reaction has been neutral to somewhat positive. In a way, I am providing a curated version of the blogs and sites I read on a regular basis.
Additionally, since my Twitter posts are automatically sent to Facebook, Myspace and, sometimes, LinkedIn, these noted items appear in many different places. I’ll have an upcoming post on how to connect Twitter and other services.
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I received an interesting call from a friend yesterday that is leading me down an interesting New Media road.
Our friend is also a teacher at my son’s school, so when her son was preliminarily diagnosed with the H1N1 flu virus, there was a bit of concern. She showed no symptoms herself, but the school administration was concerned with her being in the classroom while she could potentially be carrying the virus. That said, losing her time and skills, when she was not herself sick, pushed them to try something a little different. That fact is, what they asked me to implement has been possible for years, but this particular situation was enough to push them into action. This is probably a familiar situation to anyone who is an new media consultant. People have to come to the decision to investigate New Media on their own. It is nearly impossible to push them into it.
In the classroom
The software and hardware we are using is nothing special and many other systems could be substituted for what I am about to describe. First, all of our classrooms are outfitted with Smart Technologies interactive whiteboards. These are projector based systems where a computer screen can be projected and also “drawn on” electronically. Since these screens can project anything on the host PC, it was a simple affair to load Skype (http://skype.com), create a user id and login. In our specific case, a microphone for their desktop PC was located and tested. The built-in mic on a laptop or a USB headset would also have worked. We are going to try and bring in a simple webcam to allow the remote teacher to see the classroom, but even one-way video would work for now. (An assistant will monitor the classroom locally and act as an intermediary between the students and the remote teacher A webcam, though, would allow the remote teacher to interact more closely with the students — watching for hands raised and confused looks)
In the “studio”
The remote end of the connection, set up in my home office for this first run, includes a standard Windows laptop or Mac Mini desktop computer. On the laptop, we can use the built-in webcam for video or connect my Digital8 camcorder to either computer to use as a more functional camera. A camcorder is a bit better as it has better quality optics and also allows for zooming in on materials and demonstrations. This would also allow you to record a high quality video of the presentation as it happens for later use.
For the audio portion, I am equipped with both lavaliere mics, like you see on television news shows and a shotgun microphone, like those used to record on location for television and film. You don’t need any of these, of course. You can use the audio coming from the camcorder or web cam, the microphone built into your laptop or a USB headset.
Blackboard/Whiteboard/Notepad
Most presenters typically want some way of writing or drawing information for their students and, in some ways, this becomes even more important for remote teachers. I have several solutions ready for this.
1. Flip chart and stand
I happen to have flip chart pads, stand and markers which I use for my own presentations, so we could simply set up one of these and point the camera at the pad. These are available at any office supply store. If you were teaching from an actual classroom, you could also just use the blackboard or whiteboard provided there.
2. Computer applications
On my Windows laptop computer, I have the program ManyCam which not only allows me to select a webcam or video camera, but also allows me to display whatever is on my computer screen. In this way, a teach could use a word processing program to type out whatever she wanted to present to her students, including pre-designed pages, Powerpoint presentations or anything else they might wish. CamTwist is a similar program for the Macintosh. Both are free.
3. Graphic and drawing programs with digitizing tablet
To take it a step farther, I have a small Wacom drawing tablet and pen connected to this computer. This allows me to load any graphics or drawing program and use the computer screen as a virtual whiteboard.
Again, you can make this as simple or complex as you wish within the bounds of the technology you have. In our case, I think I am going to start out with the flip chart and maybe use the other technology if we think it might help.
Further information
We are supposed to conduct our first sessions this Wednesday, so I will right up another report to let you know how it went — the good, the bad and the ugly.
As you might imagine, this same setup could be used to bring in virtual guest speakers for your class, group or event. I am amazed how few people take advantage of this technology and the access it gives to experts across the country and the world. It matters little where you teach or live these days. You can still bring amazing people to talk to your class or even set up virtual “sister classrooms” all over the world. Imagine helping your students learn with another classroom in the UK, Australia, Europe, Africa, — wherever.
If you would like to know more about using New Media tools like these, leave a comment on thie blog post or post your questions to the New Media Interchange Community site. Finally, I am also available to come to your school, business or group (perhaps remotely) and show how New Media can be used to further education in all its forms.
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[chrisbrogan.com]
In my neck of the woods, Mick Galuski is doing all kinds of little things to try out social media. He’s a comic shop owner. Every Wednesday, I get a direct message or a twitpic showing me the week’s comics that I’m really going to want to pick up. Awesome, personalized service!
I write quite often from the perspective of larger company social media and business communications. That’s because most of my clients are large companies. However, these social tools allow a small business owner a lot in the way of advantages, and I want to put together a little map of steps I might take if I were running a small business and wanted more sales.
This is the first post in a new on-going series highlighting the blogs I read on a regular basis, using Google Reader. I have found over the last several years that I no longer read rint magazines very often. Most of my “magazin reading” is now done using Google Reader and a large collection of blog and websites I subscribe to there. Each edition of What I’m (e)Reading… will highlight one of my favorite blogs. Check it out and subscribe if it is interesting to you.
Voicebank.net’s VoiceRegistry Blog with Tracy Pattin
My friend, Tracy, does this great blog on the voice over industry. I have often thought about doing voice over work, but the industry is highly professional and difficult to break into. Listening to Tracy’s interviews with voice over artists has helped me develop a new understanding of the industry, though.
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Douglas E. Welch
I will be presenting at Social Media Marketing Workshop:Generating Revenue from Social Media being held September 12, 2009 at Blankspaces here in Los Angeles. My topic will be Twitter, but there are several other speakers and topics on the agenda for the day.
With the US in a recession most companies are indiscriminately slashing budgets of their marketing and sales generating programs. Despite slow spending, some business owners are using the social Web to find new ways to be tap into social media and find new revenue generating opportunities. Whether you are a tech company, consumer product, entrepreneur, service provider, or major brand, you need to know how to use social media to get ahead of your competition.
We bring savvy experts to demonstrate how to use social media networks for new business development, retain customers, and drive sales. Use the economic crisis to position yourself to develop low cost marketing and sales strategies to dominate your market share.
You can find complete information and buy tickets on the web site for Social Media Marketing Workshop:Generating Revenue from Social Media
When consulting on New Media, one of the first questions I ask everyone is “who is visiting your site and why?” Nine times out of ten, they have absolutely no idea? I am a firm believer that you can’t begin to develop your web site, podcast or anything else until you have some basic understanding of this question. Even worse, today it is easier (and cheaper) than ever to find and track this information than ever before.
So, in an effort to get you all started on the right track, below are a number of services that can help you get a handle on your visitors and give you the information you need to move forward with site updates and new projects.
Your ISP (Internet Service Provider)
Most ISPs provide some sort of web analytics as part of your basic web hosting package. In my own case, GoDaddy provides some summary statistics, but I also pay a bit more each month to have more detailed reports and access to the raw log files which show each and every access to my site. This allows me to develop podcasting statistics on the number of downloads for each new episode.
If your ISP doesn’t provide you statistical reports, or they aren’t detailed enough for your needs, you can try out a 3rd party services, such as Google Analytics. Ananlytics is yet another free service provided by Google. It can provide extremely detailed reports on almost every aspect of your web site and it ties in directly with Google’s Adsense advertising system, so you can do an amazing amount of data correlation to help improve your earnings.
One issue with using a 3rd party service is that you need to place a small snippet of HTML code on each page you want to track. This can be a problem on sites with large numbers of static HTML pages, although adding this code to a blog is much easier, as you only need to add it to the base template that is used for all the blog pages and it will appear on every page of the blog.
One final site to highlight is in beta testing, but is still very useful, Woopra. Woopra provides much of the same statistics as Google Analytics and others, but adds in realtime reporting of stats. You can watch your web site and see how visitors ebb and flow over the course of the day, monitor and receive notifications of particular actions or visits to particular pages of your site. I have been using this recently to monitor visitors to the pages for my new JumpStart Sessions, especially after I post links to my Twitter feed or send out emails with links to the new classes.
If you aren’t using one of these tools, get started today. You can’t make informed decisions about your web site or your web-supported business if you don’t know what is happening on a daily basis.
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uStream Jumpstart: Learn how to broadcast your shows, meetings and events via the Internet
Los Angeles – Saturday, September 19, 2009 – 1-3pm PDT
Registration closes September 5, 2009
Stop thinking about New Media and start doing it!
Instructor, Douglas E. Welch
Douglas E. Welch is a 25 year veteran of computer consulting and training. He specializes in making complex topics clear and moving his clients from merely thinking about projects to actually doing them. Technology is amazing and Douglas believes that nearly anyone can benefit from its use.
Douglas also writes several blogs and hosts the podcast, Career Opportunities: Helping to Build the Career You Deserve, now in its 5th year. Douglas is an instructor at UCLA Extension, where he teaches “New Media and Podcasting for Writers”and he is the founder of New Media Interchange (http://newmediainterchange.com), a free group dedicated to bringing the power of New Media to everyone.
Looking for a way to use new media/social media for your business. Here are 3 easy ways to get started that take nothing more and a little time.
Thanks to Sally Witzky via Twitter for passing along this article.
Three Instantly Effective Social Media Strategies
No budget for developing a comprehensive Web strategy to engage your customers? Try this trio of simple and quick innovations courtesy of Alexandra Samuel
By Alexandra Samuel
If you’ve got an experienced social media team, a solid budget and an appetite for innovation, you can create an original online presence that engages your customers or supporters in an entirely new kind of online experience.
But many organizations lack the time, budget or experience to start from scratch. That doesn’t limit your social media options to a generic corporate news blog or a standard-issue Facebook page. Here are three great options for robust social media presences that let you manage cost and risk by building on existing tools and established best practices.
Read the entire article: Three Instantly Effective Social Media Strategies
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SBHosting.com posted an interview I did last week talking about the uses and differences between WordPress.com‘s hosted blogs and the WordPress software available from WordPress.org.
Listen to the entire interview (30 Mins)
[audio:http://casts.sbhosting.com/113-WordPress-Service-Comaprison.mp3]WordPress.org Vs WordPress.com With Douglas Welch
On this episode I talk with Douglas Welch about the differences between WordPress.com and WordPress.org and when you might want to use WordPress.org vs WordPress.com. WordPress.com is hosted and managed by automattic (the company behing wordpress). If you choose WordPress.com you don’t install or control the software. WordPress.org is the home of the open source wordpress software. […]
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Recorded live at the Writers Guild of America, West on May 27, 2009. Speakers included Elisabeth Flack of the WGA, Rosanne Welch, Douglas Welch and Michael Lawshe. For more information on New Media, visit http://newmediainterchange.com