In my neck of the woods, Mick Galuski is doing all kinds of little things to try out social media. He’s a comic shop owner. Every Wednesday, I get a direct message or a twitpic showing me the week’s comics that I’m really going to want to pick up. Awesome, personalized service!
I write quite often from the perspective of larger company social media and business communications. That’s because most of my clients are large companies. However, these social tools allow a small business owner a lot in the way of advantages, and I want to put together a little map of steps I might take if I were running a small business and wanted more sales.