I tend to prefer that type of arrangement (sponsorship) rather than kind of random advertising because, if you’re signed up with a random group of advertisers you never really know what you are going to get in your podcast and I’m always a little worried, as a producer, of getting that one ad that just offends my entire audience and destroys the listenership I have. So, I’m always a little leery of that. I like to think that advertising is not the best way of supporting a podcast. Unfortunately, no one has really come up with a much better idea.
You can also get a sponsor. Back in the early days of television it was “The Dinah Shore Show Sponsored by Chevrolet”, I believe. And they paid the large cost of producing that television show and if you have particularly good contact, if you have a contact which is very interested in hitting your niche market, you might actually be able to get a sponsor — someone who will offer you a certain amount of funding to mention, play ads during your show, and to, basically, work in a partnership with them to reach an audience that they’r trying to advertise to. Now sponsorshop is tough. It’s a lot of leg work. It is a lot of phone time. I think it is one of the better ways of supporting your podcast, but unfortunately it is also one of the more difficult things to actually accomplish. So, there’s lots of resources online on about how to get a sponsor for your podcast — what you need to develop — like a press kit, and PR materials and stuff like that.
You can also get a sponsor. Back in the early days of television it was “The Dinah Shore Show Sponsored by Chevrolet”, I believe. And they paid the large cost of producing that television show and if you have particularly good contact, if you have a contact which is very interested in hitting your niche market, you might actually be able to get a sponsor — someone who will offer you a certain amount of funding to mention, play ads during your show, and to, basically, work in a partnership with them to reach an audience that they’r trying to advertise to. Now sponsorshop is tough. It’s a lot of leg work. It is a lot of phone time. I think it is one of the better ways of supporting your podcast, but unfortunately it is also one of the more difficult things to actually accomplish. So, there’s lots of resources online on about how to get a sponsor for your podcast — what you need to develop — like a press kit, and PR materials and stuff like that.
New Media Interchange is a podcast spotlighting various developments in New Media & focusing on the media world beyond mainstream television and radio, including podcasting, YouTube, live streaming, gaming and more. Hosted by Douglas E. Welch , pioneer podcaster, blogger and new media consultant.
New Media Interchange is part of the 3rd Pass Media Network which is launching a series of shows this week including Mindul(l) Media, The Render Break Report, New Media Interchange and More. You’ll find more information about 3rd Pass Media at http://3rdPass.Media.
New Media Interchange 12: Is Facebook stepping up to challenge YouTube and Google on Video Advertising? and JauntVR Announces Professional 360 Degree VR Camera Rig
This is New Media Interchange where we talk about the media world beyond mainstream television and radio, including podcasting, YouTube, live streaming, gaming and more. I’m your host, Douglas E. Welch, pioneer podcaster, blogger and writer.
In today’ show…
Is Facebook stepping up to challenge YouTube and Google on Video Advertising?
JauntVR Announces Professional 360 Degree VR Camera Rig
In the Classroom… series on the best New Media Tips and Advice from the web
The final part of my interview with Eric Rochow of GardenforkTV, We talk about his long running show, his adorable labrador costars and the past and future of new media
There are a couple of ways — when just getting started — of aking some “change”, I’ll call it, from your podcast. One of those is affiliate income. If you mention books in your podcast or other products, sign up for an Amazon Affiliate account. That way, when people purchase something that you mention through your link, you’ll get between 4-6% of the purchase price for that product that they buy. Obviously, all these things that I am going to mention are based on the number of eyeballs, the number of listeners, the number of ears that you have on your podcast, so the more the better. You really won’t make a lot of money from these until you get quite a significant number of people listening or watching your podcast. So, yeah, affiliate income like Amazon. I’m sure you’ve heard ads like Audible. They advertise on a lot of podcasts. Squarespace advertises on a lot of podcasts and the way that podcaster makes money is when someone signs up using their code, they get either a flat fee or a percentage. So, there’s one way, right up front and you can easily sing up for those. There’s really no limitations. As long as you have a decent web site that’s not in a prohibited area of topic, you can sign up for an affiliate account and start using that almost immediately. Again, you’re not going to make a lot of money until you get quite a few listeners to your show.
There are a couple of ways — when just getting started — of aking some “change”, I’ll call it, from your podcast. One of those is affiliate income. If you mention books in your podcast or other products, sign up for an Amazon Affiliate account. That way, when people purchase something that you mention through your link, you’ll get between 4-6% of the purchase price for that product that they buy. Obviously, all these things that I am going to mention are based on the number of eyeballs, the number of listeners, the number of ears that you have on your podcast, so the more the better. You really won’t make a lot of money from these until you get quite a significant number of people listening or watching your podcast. So, yeah, affiliate income like Amazon. I’m sure you’ve heard ads like Audible. They advertise on a lot of podcasts. Squarespace advertises on a lot of podcasts and the way that podcaster makes money is when someone signs up using their code, they get either a flat fee or a percentage. So, there’s one way, right up front and you can easily sing up for those. There’s really no limitations. As long as you have a decent web site that’s not in a prohibited area of topic, you can sign up for an affiliate account and start using that almost immediately. Again, you’re not going to make a lot of money until you get quite a few listeners to your show.
New Media Interchange is a podcast spotlighting various developments in New Media & focusing on the media world beyond mainstream television and radio, including podcasting, YouTube, live streaming, gaming and more. Hosted by Douglas E. Welch , pioneer podcaster, blogger and new media consultant.
New Media Interchange is part of the 3rd Pass Media Network which is launching a series of shows this week including Mindul(l) Media, The Render Break Report, New Media Interchange and More. You’ll find more information about 3rd Pass Media at http://3rdPass.Media.
New Media Interchange 11: The POTUS & The Podcaster and the WGAw’s new podcast, 3rd & Fairfax
This is New Media Interchange where we talk about the media world beyond mainstream television and radio, including podcasting, YouTube, live streaming, gaming and more. I’m your host, Douglas E. Welch, pioneer podcaster, blogger and writer.
In today’ show…
The President and the Podcaster
The Writers Guild Starts a Podcast for members and beyond
The 3rd part of my interview with Eric Rochow of GardenforkTV, We talk about his long running show, his adorable labrador costars and the past and future of new media
Today’s show is brought to you by Audible.com. I love New Media like podcasting and YouTube, but I also love all types of books. If you love audio books you can support New Media Interchange and 3rdPass Media by starting your free 30-day trial with Audible today. Choose from over 100,000 books, Including one of my favorite books, Murder on the Rocks: Gray Whale Inn Mystery by Karen MacInerney
What are the ways to make podcasts profitable? Oooo, that’s a big one. Actually, after 10 years of podcasting it’s actually starting to get some better methods of actually making money from your podcast. That said, when I started podcasting back in 2004 – I was one of the first 20 podcasters once that term was coined – I have never looked at podcasting as a way of making money itself. I’m not an entertainment industry person. I don’t see myself producing a show. I used my podcasting to support everything else that I do. For example, I podcasted the career column I wrote for many, many years, because it brought people to my blog. It brought people to my consulting services. it brought people to my books, so on and so forth.
What are the ways to make podcasts profitable? Oooo, that’s a big one. Actually, after 10 years of podcasting it’s actually starting to get some better methods of actually making money from your podcast. That said, when I started podcasting back in 2004 – I was one of the first 20 podcasters once that term was coined – I have never looked at podcasting as a way of making money itself. I’m not an entertainment industry person. I don’t see myself producing a show. I used my podcasting to support everything else that I do. For example, I podcasted the career column I wrote for many, many years, because it brought people to my blog. It brought people to my consulting services. it brought people to my books, so on and so forth.
New Media Interchange is a podcast spotlighting various developments in New Media & focusing on the media world beyond mainstream television and radio, including podcasting, YouTube, live streaming, gaming and more. Hosted by Douglas E. Welch , pioneer podcaster, blogger and new media consultant.
New Media Interchange is part of the 3rd Pass Media Network which is launching a series of shows this week including Mindul(l) Media, The Render Break Report, New Media Interchange and More. You’ll find more information about 3rd Pass Media at http://3rdPass.Media.
New Media Interchange 10: My take on E3 and Part 2 of my Interview with Eric Rochow of GardenForkTV
This is New Media Interchange where we talk about the media world beyond mainstream television and radio, including podcasting, YouTube, live streaming, gaming and more. I’m your host, Douglas E. Welch, pioneer podcaster, blogger and writer.
In today’ show…
My take on the news from E3, the Electronic Entertainment Expo
The first part of my interview with Eric Rochow of GardenforkTV, We talk about his long running show, his adorable labrador costars and the past and future of new media
Today’s show is brought to you by Audible.com. I love New Media like podcasting and YouTube, but I also love all types of books. If you love audio books you can support New Media Interchange and 3rdPass Media by starting your free 30-day trial with Audible today. Choose from over 100,000 books, Including one of my favorite books, The Big Sleep by Raymond Chandler, A Los Angeles Noir Classic
Again, typically weekly shows tend to be best. I think that ties mainly to our traditional media backgrounds. We’re used to a sitcom or a drama coming out on Tuesdays at 8, right? We’re used to that weekly schedule. Weekly schedules tend to be enough to keep your podcast in people’s minds, but not so often that it is a burden for you. Not so far apart that they forget about you between shows or they forget what you talked about last week. There is something to be said for a momentum and being reliably there — they can listen to the show whenever they want — but they’ll know that that show will always be there on a Wednesday or on a Friday, whatever day you decide to release it. So, typically I shoot for a weekly podcast, but that’s not hard and fast. As with everything in New Media, you’re going to find your own way. You’re going to find — perhaps if you’re doing a news-related show — that really you only have enough news to talk about every two weeks. That’s fine. Bundle it up. Do it every 2 weeks. You may find that that wil shrink down and become a weekly show somewhere down the road, but don’t let that throw you off. Take advantage of the freedom you’re given in new media and find the format, the timing, the topics that best work for you.
Again, typically weekly shows tend to be best. I think that ties mainly to our traditional media backgrounds. We’re used to a sitcom or a drama coming out on Tuesdays at 8, right? We’re used to that weekly schedule. Weekly schedules tend to be enough to keep your podcast in people’s minds, but not so often that it is a burden for you. Not so far apart that they forget about you between shows or they forget what you talked about last week. There is something to be said for a momentum and being reliably there — they can listen to the show whenever they want — but they’ll know that that show will always be there on a Wednesday or on a Friday, whatever day you decide to release it. So, typically I shoot for a weekly podcast, but that’s not hard and fast. As with everything in New Media, you’re going to find your own way. You’re going to find — perhaps if you’re doing a news-related show — that really you only have enough news to talk about every two weeks. That’s fine. Bundle it up. Do it every 2 weeks. You may find that that wil shrink down and become a weekly show somewhere down the road, but don’t let that throw you off. Take advantage of the freedom you’re given in new media and find the format, the timing, the topics that best work for you.
New Media Interchange is a podcast spotlighting various developments in New Media & focusing on the media world beyond mainstream television and radio, including podcasting, YouTube, live streaming, gaming and more. Hosted by Douglas E. Welch , pioneer podcaster, blogger and new media consultant.
New Media Interchange is part of the 3rd Pass Media Network which is launching a series of shows this week including Mindul(l) Media, The Render Break Report, New Media Interchange and More. You’ll find more information about 3rd Pass Media at http://3rdPass.Media.
New Media Interchange 9: Google Announces YouTube Gaming, LucasFilm Launches the ILMxLAB and Part 1 of my Interview with Eric Rochow of GardenForkTV
This is New Media Interchange where we talk about the media world beyond mainstream television and radio, including podcasting, YouTube, live streaming, gaming and more. I’m your host, Douglas E. Welch, pioneer podcaster, blogger and writer.
In today’ show…
Google Announces YouTube Gaming to better serve the second most popular category on YouTube
ILMxLAB opens and adds further validation to the VR market
The first part of my interview with Eric Rochow of GardenforkTV, We talk about his long running show, his adorable labrador costars and the past and future of new media
Today’s show is brought to you by Audible.com. I love New Media like podcasting and YouTube, but I also love all types of books. If you love audio books you can support New Media Interchange and 3rdPass Media by starting your free 30-day trial with Audible today. Choose from over 100,000 books, Including one of my favorite books, The Shining by Stephen King One of the few horror novels I love.
Next question. How often should you post podcasts? Again, the very frustrating answer I often give… yes! The fact is, podcasting and should be posted as often as you have something interesting to say. That said, typical podcasts fall into a weekly schedule — a 7 day schedule of some part. There are some people out there that do daily podcasts. I will warn you. It is a treadmill to get on a daily podcast. You nede to produce shows well in advance of their release, because life intervenes. You get called away to the doctor or a family problem or a job problem or whatever and all of s sudden you have missed a daily show. If you’re going to do that, go into with eyes wide open and realize what you a treadmill that can be and know that you are going to have to be producing shows weeks ahead so that, should you have an issue or you just want to take a vacation, you can pre-produce those you need to release during the time that you’re away.
Next question. How often should you post podcasts? Again, the very frustrating answer I often give… yes! The fact is, podcasting and should be posted as often as you have something interesting to say. That said, typical podcasts fall into a weekly schedule — a 7 day schedule of some part. There are some people out there that do daily podcasts. I will warn you. It is a treadmill to get on a daily podcast. You nede to produce shows well in advance of their release, because life intervenes. You get called away to the doctor or a family problem or a job problem or whatever and all of s sudden you have missed a daily show. If you’re going to do that, go into with eyes wide open and realize what you a treadmill that can be and know that you are going to have to be producing shows weeks ahead so that, should you have an issue or you just want to take a vacation, you can pre-produce those you need to release during the time that you’re away.
New Media Interchange is a podcast spotlighting various developments in New Media & focusing on the media world beyond mainstream television and radio, including podcasting, YouTube, live streaming, gaming and more. Hosted by Douglas E. Welch , pioneer podcaster, blogger and new media consultant.
New Media Interchange is part of the 3rd Pass Media Network which is launching a series of shows this week including Mindul(l) Media, The Render Break Report, New Media Interchange and More. You’ll find more information about 3rd Pass Media at http://3rdPass.Media.
This is New Media Interchange where we talk about the media world beyond mainstream television and radio, including podcasting, YouTube, live streaming, gaming and more. I’m your host, Douglas E. Welch, pioneer podcaster, blogger and writer.
In today’ show…
New Media is all about customer choice
The first 5 inductees into the World Video Game Hall of Fame
A Hardware Hotlist piece on action camera accessories
Today’s show is brought to you by Audible.com. I love New Media like podcasting and YouTube, but I also love all types of books. If you love audio books you can support New Media Interchange and 3rdPass Media by starting your free 30-day trial with Audible today. Choose from over 100,000 books, Including one of my favorite books, Why Read Moby-Dick? By Nathaniel Philbrick
New Media Interchange is a podcast spotlighting various developments in New Media & focusing on the media world beyond mainstream television and radio, including podcasting, YouTube, live streaming, gaming and more. Hosted by Douglas E. Welch , pioneer podcaster, blogger and new media consultant.
New Media Interchange is part of the 3rd Pass Media Network which is launching a series of shows this week including Mindul(l) Media, The Render Break Report, New Media Interchange and More. You’ll find more information about 3rd Pass Media at http://3rdPass.Media.
This is New Media Interchange where we talk about the media world beyond mainstream television and radio, including podcasting, YouTube, live streaming, gaming and more. I’m your host, Douglas E. Welch, pioneer podcaster, blogger and writer.
In today’ show…
VR News explodes this week with announcements and news from most of the major players
Part 2 of my interview with Pioneer Podcaster, Grant Baciocco
Next entry in my Subscribed series where I share the great podcasts, YouTube Channels and blogs I’m subscribed to.
Today’s show is brought to you by Audible.com. I love New Media like podcasting and YouTube, but I also love all types of books. If you love audio books you can support New Media Interchange and 3rdPass Media by starting your free 30-day trial with Audible today. Choose from over 100,000 books, Including one of my favorite history books, The History of England from James I to the Glorious Revolution by Peter Ackroyd.
Also, and this is another great idea, because it ties into the collaborative nature of new media, go to your friends. Do you have musician friends? Do they have a band? Do they write songs? Do they write music? Have them write something for your podcast. Have them play something that they have already written before and then have them give you rights to use that music in your podcast. They can sign a simple piece of paper that says, “I give you rights to use this in your podcast.” They sign it, you’re protected. That is a great way of sharing the wealth of new media. You’re exposing their music to your audience and your audience, in a lot of ways, is being exposed to their audience, because, what are they going to do? If you use their music in your podcast, they’re going to refer their audience over to you and say, “My song is in this podcast. You should go check it out.” What could be better? Share the wealth. Avoid copyright problems. Don’t use mainstream pop music, videos and other things in your work. You’ll get dinged for it. YouTube will ding you automatically. There is an automated system called Content ID that will simply mute the audio on your video, which, of course, is going to have a very huge, detrimental effect. So, don’t do it. Avoid it whenever you can and if you do want to use something that copyright, get permission before. Do whatever you have to do, so that you’re free and clear on that and you’re not going to run into problems with legal fees. lawsuits, any of that stuff down the road. Don’t do it. Save yourself the trouble and do it right, right from the very beginning.
Douglas answers questions from students in Janet Wilcox’s online Voiceover class at UCLA Extension.
Transcript:
Also, and this is another great idea, because it ties into the collaborative nature of new media, go to your friends. Do you have musician friends? Do they have a band? Do they write songs? Do they write music? Have them write something for your podcast. Have them play something that they have already written before and then have them give you rights to use that music in your podcast. They can sign a simple piece of paper that says, “I give you rights to use this in your podcast.” They sign it, you’re protected. That is a great way of sharing the wealth of new media. You’re exposing their music to your audience and your audience, in a lot of ways, is being exposed to their audience, because, what are they going to do? If you use their music in your podcast, they’re going to refer their audience over to you and say, “My song is in this podcast. You should go check it out.” What could be better? Share the wealth. Avoid copyright problems. Don’t use mainstream pop music, videos and other things in your work. You’ll get dinged for it. YouTube will ding you automatically. There is an automated system called Content ID that will simply mute the audio on your video, which, of course, is going to have a very huge, detrimental effect. So, don’t do it. Avoid it whenever you can and if you do want to use something that copyright, get permission before. Do whatever you have to do, so that you’re free and clear on that and you’re not going to run into problems with legal fees. lawsuits, any of that stuff down the road. Don’t do it. Save yourself the trouble and do it right, right from the very beginning.
New Media Interchange is a podcast spotlighting various developments in New Media & focusing on the media world beyond mainstream television and radio, including podcasting, YouTube, live streaming, gaming and more. Hosted by Douglas E. Welch , pioneer podcaster, blogger and new media consultant.
New Media Interchange is part of the 3rd Pass Media Network which is launching a series of shows this week including Mindul(l) Media, The Render Break Report, New Media Interchange and More. You’ll find more information about 3rd Pass Media at http://3rdPass.Media.
This is New Media Interchange where we talk about the media world beyond mainstream television and radio, including podcasting, YouTube, live streaming, gaming and more. I’m your host, Douglas E. Welch, pioneer podcaster, blogger and writer.
In today’ show…
Crowdfunding suffers growing pains
The Most Popular Games on YouTube this month
The First Entry in my Hardware Hotlist
The first part of my interview with Pioneer Podcaster, Grant Baciocco
Next entry in my Subscribed series where I share the great podcasts, YouTube Channels and blogs I’m subscribed to.
Today’s show is brought to you by Audible.com. I love New Media like podcasting and YouTube, but I also love all types of books. If you love audio books you can support New Media Interchange and 3rdPass Media by starting your free 30-day trial with Audible today. Choose from over 100,000 books, Including one of my favorites the Agatha Christie mystery, The Mysterious Affair at Styles, which introduced readers to Hercule Poirot for the first time.
See the complete show notes at 3rdPass.media
