New Media Interchange is a podcast spotlighting various developments in New Media & focusing on the media world beyond mainstream television and radio, including podcasting, YouTube, live streaming, gaming and more. Hosted by Douglas E. Welch , pioneer podcaster, blogger and new media consultant.
New Media Interchange is part of the 3rd Pass Media Network which is launching a series of shows this week including Mindul(l) Media, The Render Break Report, New Media Interchange and More. You’ll find more information about 3rd Pass Media at http://3rdPass.Media.
This is New Media Interchange where we talk about the media world beyond mainstream television and radio, including podcasting, YouTube, live streaming, gaming and more. I’m Douglas E. Welch, pioneer podcaster, blogger and writer.
In today’ show…
Nintendo wants a piece of that YouTube Money and plans on taking it out of the pockets of Let’s Play video makers, Netflix plans on spending over $5 billion on programming in 2016, and Tubefilter explains the best times to post your YouTube videos for maximum impact.
Will round out the show with some words about “Attracting Attention to Yourself” and end up with the first entry in my Subscribed series, highlighting the podcasts, blogs and YouTube Channels I am subscribed to.
More after this…
Today’s show is brought to you by Audible.com. I love New Media like podcasting and YouTube, but I also love all types of books. If you love audio books you can support New Media Interchange and 3rdPass Media by starting your free 30-day trial with Audible today. Choose from over 100,000 books. Including one of my favorites, The Hobbit..
Gaming is the #2 category on YouTube, behind music, and you can find a wide variety of gaming reviews, recaps and a growing number of Let’s Play video series, where a gamer walks you through their experience of game from beginning to end. Some of these Let’s Play series can go on for 30 or 40 episodes as the gamer hacks and slashes their way through the zombies of Dying Light, works to save the fictional country of Kyrat from a crazed dictator or performs speed runs of amazing dexterity in Zelda or Mario Brothers. While many game manufacturers have a good relationship with Let’s Play producers — even providing them explicit license to play the game on video — the aged “big boy” of the gaming world — Nintendo hasn’t been playing nice of late.
Back in mid-2013, Nintendo starting claiming all YouTube revenue from many videos that included Nintendo Copyrighted content, like Let’s Play footage. They eventually backed off this wholesale money grab and last month created a “licensing” program that allows YouTube producers to continue sharing YouTube videos of Nintendo games in exchange for 30%-40% of the revenue according to articles from Game Informer. com.
While this certainly is a better deal than taking 100% of the revenue, I always look suspiciously at large companies taking money away from some of their biggest fans — turning off many of these fans from ever playing or sharing a company’s products in the future. Is this a sign that Nintendo is struggling overall and looking for a quick way to gain a quick cash boost? The company has been struggling of late, but I think trying to level out their balance sheet on the backs of fans might not be the way to do it.
What do you think? Are YouTuber’s getting a free ride on Nintendo gaming content? Is Nintendo making a desperate money grab? What does this mean for the thousands of hours of Nintendo gaming already available on YouTube and its creators? I’d love to know what you think. Send along a comment on the blog or via Twitter to @NMIPodcast.
In our next story, courtesy of Business Insider, Netflix will spend $5 billion on programming in 2016…
I often comment to people how I am amazed to took so long for large, Internet companies like Netflix, Google and Amazon to get into content creation for their services. Living here in Hollywood itself, I have seen the production companies — those entities that do the actual nitty-gritty work producing a television show — don’t really care who pays the bills, as long as there is money to be made. I knew it was only a matter of time before they started to see services like Netflix, Google Play and Amazon as potential partners in content creation.
Therefore I see no surprise at all that Netflix is going to be spending even more in the future creating exclusive content. With critically acclaimed series like House of Cards, I think they can see a great potential for content beyond the traditional, mainstream, broadcast networks. I would expect to see even more players enter this market, both in the existing ranks of high-tech businesses as well as new startups focused on becoming the next, great, content network.
You can read the complete story using the link in the show notes.
Finally, for all you incipient content creators out there, TubeFilter provides a detailed article on the best days and times to post your videos for maximum viewership. If you are looking to turn your content into an on-going moneymaker, information like this can be critical. Moving the number of views 5% upwards could result in a significant boost in advertising earnings. As a fairly casual producer of YouTube content myself, I tend to post videos whenever I have time and whenever they are complete. After reading this article, though, I think I am going to spend a bit more time and consideration on my video release schedule. All the detailed tables and charts are available in the TubeFilter link in the show notes.
Attracting Attention Yourself!
Ever since I first heard George Carlin’s comedy album, Class Clown, a certain phrase has always stuck with me… (paraphrasing) The job of a class clown is…ATTRACTING ATTENTION TO YOURSELF! I call this “Carlin’s Law of Attraction!” Replace class clown with any other profession and you will see the universal truth of that statement. Replace class clown with “podcaster” and you can probably see where I am headed.
Podcasting offers anyone the ability to “attract attention to yourself”, your business, your cause, whatever is important to you. Sure, it can be difficult to rise above all the other folks who have already discovered podcasting, but the odds are certainly much better than they ever were in the traditional media.
Carlin’s Law of Attraction, also dictates that you want your media spread as far and wide as possible. This means posting your videos to YouTube, Facebook, Twitter and any other spots where your audience might stumble across them. That said, each piece MUST have some links driving people back to your home site where they can subscribe to your content directly.
Everything depends on your ability to attract attention to your content. Scripts and books don’t sell themselves in your drawer (or trapped in your computer), art does sell when it sits in a closet and your podcast doesn’t attract an audience if no one ever gets to see it.
Apply Carlin’s Law of Attraction to everything you do, podcasting, writing, office work, whatever, and you will find that things just start to happen for you.
That’s it for this episode of New Media Interchange where I talk about the media world beyond mainstream television and radio, including podcasting, YouTube, live streaming, gaming and more.
New Media Interchange is part of the 3rd Pass Media network. For more information, visit 3rdPass.media. Do you have questions or comments? Send them along to NMI@3rdpass.media or via Twitter at @NMIPodcast .
I’m Douglas E. Welch and I’ll be back next week with more New Media news on New Media Interchange..