Under the name of WelchWrite Productions, We (Douglas And Rosanne) took on the hosting and technical production for The Mentoris Project Podcast — a collection of interviews of Mentoris book authors who take important Italian and Italian-American figures as their subjects. We just published our 23rd podcast and all are available on the Mentoris Project Web Site. This is one example. — Douglas
I recently did a Google Image search on the word “career” just to see what it would turn up. There I found lots of pictures of signposts and arrows, lots of uses of the word Career in various typographic styles and, of course, eager, young (almost exclusively) workers attired in suits, ties and/or skirts, often carrying briefcases. While I wasn’t that surprised by the search results, I find myself continually surprised by the icons from the past that we still use to represent work and career. Almost like the stereotypical usage of an old, rotary phone being used to represent a telephone or any type of call, the use of the briefcase or the suit and tie is just as outdated..
Yes, of course, many people still report to a standard office wearing the standard corporate uniform, but many others now work in companies, locations and even in attire quite different. In fact, I would say that the standard icons we use for career represent less and less of the modern workforce every day. They also highlight our outdated views of career at a time when we need new and more powerful ways of developing the career you deserve. The anachronism of these icons might fool someone into thinking that today’s work world is just like our parents, or grandparents time, when I think it is clear that today’s work world is very much different, much more complex and filled with so many new opportunities.
So, I am asking all of you. What do you think the new icon for career should be? What visual metaphors spring to mind when you think of your work and your career? What single image springs to mind when someone says the word career? I’d love to hear what you think and what might envision. Share your ideas in the comments on this column, on the Career-Op pages on Facebook and Google+ or reply to me via Twitter at @careertips. I’d love to see your ideas!
For myself, my own thinking about new career icons follows a number of tracks. Here are a few of my ideas:
Computer//Tablet/Smartphone
Since its invention, the telephone has always represented communication and, in many ways, business itself. “Let your fingers do the walking” through the Yellow Pages used to be one, major way of finding business and services and even customers that you needed. Today, with the ubiquitous nature of computers in business, along with the more recent counterparts, the tablet and smartphone, I think a good case could be made for making these devices the “briefcase” of our era. Instead of folders of documents, the daily newspaper, magazines and perhaps a lunch crammed into a briefcase, we carry our data and our knowledge around in these smaller and smaller digital “briefcases.” I think it is safe to say that the smartphone alone could become an icon for overall human productivity, not just career. So much, both good and bad, useful and not, occurs on these devices that it seems likely they will become the new icon of work and career.
A network of interconnecting lines and arrows
One clear truth about careers in this age, and even in the past to some extent, is that your career is made up of a host of connections between people, companies, data and more. A network diagram with lines and arrows going in every direction certainly seems to reflect the nature of career. Rarely do you walk your career path alone. You are constantly connecting with new people, new technology, and new information. I think a good visual icon for career should clearly represent this integrated series of connections where we live and work every day. Not only would it better represent the reality of our lives and work, but also reinforce the importance of these connections both for us and for those around us.
You
People often appear as career icons — the dapper professional, the uniformed plumber, the rugged construction worker, but too often they are both stereotypical and generic. As I often preach here in Career Opportunities, your career is personal — one of the most personal aspects of your life. Your career is, and should be, unique from any other career in order to match your wants needs and desires. Stereotypes are less and less useful today, as more people are developing what could be considered very non-traditional careers. They combine a unique blend of skills, knowledge and desire to create their own, personal career. Perhaps this means that the best visual icon for a career should simply be a picture of yourself, doing what you do. Maybe you are simply the best visual icon for your career. Someone as unique and individual as the career they develop.
What images come to mind when you think of career? Do they help you in the building of the career you deserve or do they hold you back with archaic ideas about work and career? Share your best visual career icons with myself and all the readers and listeners of Career Opportunities. Perhaps, together, we can find a new metaphor that represents career in a deeper and more meaningful way and move “Beyond the Briefcase!”
For the 3rd year in a row, I will be speaking at PodCampAZ, (November 14 & 15, 2009) which I consider to be the premiere New Media event for the Southwest. Even better, it’s FREE!
I will presenting on 2 topics this year:
My Podcasting Workflow – Audio and Video – A Real World Example
Need some help getting your podcast started. Join veteran podcaster Douglas E. Welch as he takes you through his audio and video podcast process, including discussion on recording, editing, hosting, RSS and more. This is a “Real World Example” showing you the process Douglas has developed over years of podcasting and offering you lessons learned in the trenches.
Stay in control of your RSS feed
In order to maintain complete control over your podcast you need to guard access to your RSS feeds religiously. While services such as Feedburner and others can greatly enhance your podcasting RSS feeds, you need to take some basic steps to maintain control in case your RSS service disappears or tries to control your RSS feed. Learn how web site re-directs, WordPress press plugins and more can help you maintain control over your RSS feeds and keep your podcast in your hands.
As you can see, I am concentrating on some of the nuts and bolts aspects of getting your podcast going. After doing this for 5 years, I understand how fun, important, enlightening, podcasting can be and I want to share that power with everyone.
About PodCampAZ…
It’s that time of year again – PodCamp AZ is coming to the University of Advancing Technology November 14th and 15th! PodCampAZ is a FREE networking media unconference, dedicated to blogging, video blogging, podcasting, social networking, and all other relevant media. At the heart of the unconference is the opportunity to have a conversation at large with those innovators which have created a successful blend of relevant media and put it to work for them. Speakers will address emerging trends and best practices on everything from print and radio to mobile, interactive web, and in real life information exchange. During PodCamp sessions, attendees are free to drop in, listen and learn about what is relevant to their needs, and if they choose to, move on to other sessions. You can also become an interactive part of the experience by sharing your knowledge as a speaker or stimulating ideas and asking questions as an active attendee.
If you are an established or aspiring blogger, podcaster, video blogger, or social media advocote and want to meet hundreds of people with the same interests, head over to podcampaz.org to get more information about this exciting event. And above all else, register to attend PodCamp AZ!
Internet radio play, “Prelude To A Revolution” about the American Revolution and the lead up to the signing of The Declaration of Independence was created, written and produced by Keri Dearborn, Michael Lawshe, Rosanne Welch and Doug Welch. Warner Brothers Sound Supervisor, Michael Lawshe and New Media expert Doug Welch talk about their internet radio projects and the impact of New Media and Voice Over.
For those new to podcasting and new media, I often recommend the free audio recording and editing program, Audacity. This open source program offers you all the basic functions you need to get started.
One quirk of open source programs, though, is that you sometimes have to download additional software to enable some functions. This is the case when using Audacity to output MP3 files. In order to do that, you need to download and install the LAME MP3 encoder. One of the first question I often have to answer is how to do just that.
Talking with people about new media in all its forms is always interesting. I see such opportunities in new media and I want everyone to benefit. In my discussions, though, I find it is so easy to overwhelm people with all the possibilities new media can provide. After 10 minutes or so, they glaze over and we find it hard to move onto the next level. There are simply too many options and people start to move into analysis paralysis..unsure what to do first.
After a long talk with a client today, I realized that on of the best ways to approaching this problem is to provide a series of “new media prescriptions” to start them on their way. Taking a lead from David Allen’s Getting Things Done, we need to establish the next, concrete action to take. Over the next several weeks I will be presenting a series of prescriptions to help move people into the new media world, one small step at a time.
New Media Prescription 001 – Get a blog!
One of the first steps anyone needs to take is to create a blog. In order to start moving on any of your new media plans, you ned to place…a home…where you can start to post everything you are creating. In most cases, we all produce content every day, but without a place to share this information, it lanquishes.
So, today, I want you to start a blog. You can use Blogger.com, Typepad.com, Tumblr, My Space, and any number of other free sites. If you have your own web site already, you can start a blog there as well. It matters little where you set up your blog. it is much more important that you set it up somewhere.
Next, if you do have your own web site, find some way to place a link to your blog on the main page of your web site. Get help in doing this, if you need it, but please do it. It will go a long way towards exposing your new blog to the world. It also helps to mail a link for your blog to friends and family. Ask them to share it with thier friends, too.
Finally, start posting content to your blog. What content? Whatever strikes your fancy. If you have attended an event, write up your feelings about it, shoot some video, post some pictures. Blogging and podcasting need not take up extra time in your day. You simply need to capture the content that is part of each day and share it with others. You’ll find that capturing your content will be much easier, since you now have a place to put it. Don’t believe me? Give it a try.
Need help getting your blog started? Ask your questions using the comments link below. You can even leave a video comment, if you like.
Next time: Podcasting, Video and audio without a web site
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