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January 13, 2011 by Douglas E. Welch

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January 9, 2011 by Douglas E. Welch

Get more New Media Tips via Twitter – Follow @newmediatips

Quora Answers: If I wanted to get my podcast sponsored, how do I do that?

January 3, 2011 by Douglas E. Welch

The first step is documenting your audience and the amount of traffic your podcast attracts. With this information, you will be able to develop a press kit which you can use to approach potential sponsors. They will want to know that you are speaking to their potential buyers on a regular basis.

Gathering demographic info for your listeners can be difficult, as podcast listeners seem to be notoriously shy of surveys. You can hold a contest as a way to increase survey response, though.

As for podcast statistics, you will probably need your raw log files in order to capture the total number of downloads for each episode. Then you can aggregate them to create your total monthly downloads. These downloads will include both new shows and older shows as people do not often listen in order, or find older episodes and listen directly from the web site. This number will show you the number of “impressions” you might be able to fulfill for a given sponsor.

Make sure when you develop any sponsorship campaign that the sponsor has a way to track exactly how many buyers came from your podcast. There should be a unique product code or coupon which they can track on their end so they don’t have to rely on you for that reporting. If they are tracking it themselves they will be much more trusting of that info.

Here is an example of a podcasting press kit – http://www.businesscast.ca/media…

Real World Example: Sharing with others – Blizzard video

December 27, 2010 by Douglas E. Welch

When I discuss New Media with folks, they often say “What do I have to say that is interesting to other people?” This video gives a great example of how all of us have something interesting to put out there in the world.

I think this video is a great illustration of how much snow fell and how it effects everything.

What small events can you capture and share with others? What is important in your life? If you find it important, interesting, funny, touching, chances are someone else will too.

Now get out there and make some media!

December 2010 Blizzard Timelapse from Michael Black on Vimeo.

December 2010 Blizzard Timelapse. Canon DLSR on tripod with remote timer taking a photo once every five minutes.

Approximately 20 hours in 40 seconds.

Facebook: Mike Black Photography

Audio: 5th Annual Live Reading of A Christmas Carol

December 19, 2010 by Douglas E. Welch

Podcast: Play in new window | Download (Duration: 1:24:16 — 77.2MB) | Embed

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Tonight marked our 5th Annual LIVE Reading of Charles Dicken’s A Christmas Carol. We had some new voices this year and had a great time as usual. You can listen to the entire show using the link below.

Consider having your own reading of A Christmas Carol, or other favorite story, as a way to gather friends together and share a unique experience. You don’t have to broadcast it like we do, but why not share it with the world!

This year’s show was sponsored by WelchWrite.com, Eclipse-1 Media and New Media Interchange.

Listen to 5th Annual Live Reading of A Christmas Carol

Happy Holidays, Merry Christmas to all and to all a good night!

Enjoy more Christmas Carol in your own home!

Free download of “A Christmas Carol” – Text/ePub/HTML/Kindle versions available

Free download of our reading script of “A Christmas Carol” – PDF format

The audio CD of Patrick Stewart’s one man version of A Christmas Carol is absolutely amazing. We saw the show several times here in LA and met Patrick one evening. His version of “A Christmas Carol” was the driving factor in starting our own yearly reading of the story.

More “A Christmas Carol” on Amazon.com

Audio: Douglas speaks to the Independent Filmmakers of the Inland Empire

December 18, 2010 by Douglas E. Welch

Podcast: Play in new window | Download (29.1MB) | Embed

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On December 15, 2010 I had the pleasure of speaking to the Independent Filmmakers of the Inland Empire on their 1st Anniversary. I talked about how they could use New Media to expose and support their work using New Media tools and also by using the group as a consortium were everyone benefits from each other’s success.

Listen to “Douglas speaks to the Independent Filmmakers of the Inland Empire” (31 mins)

New Media Gift Guide #15: Sams Teach Yourself WordPress 3 in 10 minutes

December 15, 2010 by Douglas E. Welch

#15 Sams Teach Yourself WordPress 3 in 10 minutes

Chuck Tomasi, fellow Friends in Tech member and co-author of Podcasting for Dummies, along with another Friends in Tech member and podcasting partner, Kreg Steppe, have a new book out that would be a great gift for anyone interested in blogging and New Media.

WordPress is my first recommendation when someone wants to get started with blogging, but it can be a little intimidating. It is very powerful and with power comes complexity. That said, this book can help to jumpstart your WordPress knowledge and help you be productive.

There is also a companion podcast to the book, WordPress in 10, available from the author’s web site.

From Amazon.com…

“Sams Teach Yourself WordPress in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to build great blogs with WordPress and WordPress.org, and reach any audience by web browser, RSS, or cell phone!”