As someone interested in New Media, may I ask you to do the same on your blog, Facebook, Twitter, etc?
There is a lot of great content out there in the New Media world, but it can still be difficult for the average person to find and download shows that might be of interest to them. Help them out by highlighting your favorite shows and, when you can, help them subscribe and listen to podcasts. I often take a few minutes to introduce my computer consulting clients to podcasts whenever I am with them. This is especially true of clients who are purchasing their first iPod, iPhone of iPad. I try to recommend shows that already meet their interests and even give them a quick walk-through of how to find, subscribe, listen and watch to podcasts.
As podcasters and new media professionals, we can all do more to get the word out about great podcast content and help others find shows that can entertain, educate and enlighten.