New Media 101: Use New Media to Gain Visibility from “New Media Question Time”

June 12, 2014 by Douglas E. Welch

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Part of the New Media 101/Blogging 101 series…

A quick clip from this 30 minute presentation — New Media Question Time for UCLA Voiceover Class.

Transcript:

In today’s world, the way we get jobs, the way we get attract opportunities to us, is by telling people what we do and how well we do it and the fact is, the best tool we have for doing that is — for showing people what we do and how well we do it — is new media. It’s making a video. It’s recording and audio podcast. It’s doing a reading of an audio book for a friend. It’s performing our own music. It’s live streaming our own performances of our band or us as an individual. It sharing what we do with as many people as possible. In that way, you attract opportunity to you. You’re trying to give people as much opportunity as possible to stumble upon your work. If you’re not out there sharing what you do and how well you do it with people, you’re limiting the opportunities that are going to come to you. You’re limiting the opportunities that are just going to show up knocking at your door, because people simply don’t know about you.

Most importantly, if you’re not being presented with opportunities to show people what you do and how well you do it, you’ve got got to create them yourself. You’ve got to do what we did — start your own reading, get together with a group of people and start putting together a radio show — like an old-fashioned radio show — where you can all use your voices, can all play different characters, can all act. Do a video series where you go out and interview people. Do whatever it takes for you to gain exposure.

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New Media 101: Marketing Your New Media Projects from “New Media Question Time”

June 5, 2014 by Douglas E. Welch

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Part of the New Media 101/Blogging 101 series…

A quick clip from this 30 minute presentation — New Media Question Time for UCLA Voiceover Class.

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Transcript:

How would you grab and build your audience — marketing yourself — if you start blogging in a sea full of bloggers?

That is probably the most difficult question of any person who is starting out new, because, yes, it can be very hard to raise your head above, what we call, the noise level of what is already out there. And I am going to give you some probably counter-intuitive advice on this. Don’t worry about it. Each of us, as I said earlier in this video, each of us has and audience already. We have an audience that is looking for our expertise, our opinion, our information, our entertainment, whatever. In most cases, if you are out there doing the work, if you are putting the shows out, you’re sharing them on your social media, sharing them in your blogs, sharing them with your friends, your family, everything, people will find you. Those people will tell their friends, their contacts, and so on and so on and so forth.

It truly is very much, at the beginning, a word of mouth process. You, though, have to do the work of creating the product in order for people to discover it. The fact is, if you have great content — if you have something interesting to say — people will find you and they’ll tell people about you and that’s what you truly want. Seth Godin, a famous writer on marketing and sales and stuff says, “The best marketing you can have is to have some something worth talking about.” ‘Cause if you have something that’s cool, something thats neat, something that’s worth talking about, people will talk about it. You won’t have to market it. The product itself markets itself. It sells itself. The more you focus on what you’re producing and making it available to people, the more it’s going to grow — I think just by the very nature of the beast. People, if they enjoy it, will tell other people, will share it, and it will simply start to gather a momentum snowball — like a snowball rolling downhill. It’s going to grow in that regard.

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New Media 101: What makes a podcast unique? from “New Media Question Time”

May 29, 2014 by Douglas E. Welch

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Part of the New Media 101/Blogging 101 series…

A quick clip from this 30 minute presentation — New Media Question Time for UCLA Voiceover Class.

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Transcript:

What makes a podcast unique? Well that is a very easy question to answer. You are what makes your podcast unique. We are all unique human beings and individuals. We all have our own interests, our own likes, our own dislikes, our own opinions. You are what makes your podcast. Every podcast that has been out there is really about you. It’s about your thoughts, your expertise, your feelings about your topic and that is exactly what you should be sharing. Stand up and, if something effects you, if something interests you, if something offends you, changes are its going to offend a certain percentage of your audience as well. It is going to intrique a certain amount of your audience as well. And that is who is going to want to listen to your podcast.

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New Media 101: Have your own home base from “Blogging and Content Creation”

May 22, 2014 by Douglas E. Welch

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Part of the New Media 101/Blogging 101 series…

A quick tip from this 53 minute presentation — Blogging and Content Creation at the San Fernando Valley WordPress Group.

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Transcript:

You’ll find various social media sites that talk to you and become kind of your home base, but I highly recommend that you have your own blog on your own web hosting account, that you have full control over. Ok?

Everybody needs a home base. If you only have a Tumblr blog, Tumblr can go away. Witness Myspace. If you only have a Facebook page, Facebook can go away or change those pages in a way that they are no longer useful for you. You always want a place you are directing everyone back to that’s you — your home base.

At the end of each of these videos it says, “For more information, vist DouglasEWelch.com.

First and foremost, things go on my home and then, if you look at this YouTube video on YouTube — it’s on YouTube, right? If you go to it, you go directly there, but if I post it — if I post it in my Twitter feed — the link I post is back to the blog post that hosts this embedded video on my site.

Without that home base — again ask anyone who was on Myspace, who lived and died on Myspace — sites go away!

If you own your own web site, though. If you have your own domain, if you have your own web hosting, if you have your own WordPress blog, you have that. Even if you have to move it somewhere else. You have to remember that if you move your web host, the client, the readers don’t know this. As long as it’s under DouglasEWelch.com they don’t notice it it moved. They don’t have any idea where the machine is. All they know is it’s where they always go to visit. That’s what you want. That’s why you have your own domain and your own web hosting.

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New Media 101: Basic New Media Gear from “New Media Question Time”

May 15, 2014 by Douglas E. Welch

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Part of the New Media 101/Blogging 101 series…

A quick clip from this 30 minute presentation — New Media Question Time for UCLA Voiceover Class.

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Transcript:

Honestly, the technology side of podcasting has benefitted greatly from the simplification and lower cost of technology these days. What used to cost people tens, if not hundreds of thousands of dollars to do — simply recording a video like this or recording a radio show or something like that — has been reduced to, basically, pennies. In most cases, the computer you have already has 99% of the equipment you need to record your first podcast — to do your first video. All you need to do is learn how to use the devices that are already there. You can use your webcam. You can use the built-in microphone. It won’t be perfect, but it will certainly be adequate to get your started. Now, one of the first things I recommend for people — especially voiceover people — people who are working in the audio realm — is a nice condenser microphone. This is one type of condenser microphone. This is a Blue Snowball. The great thing about this is that something like this didn’t exist until just 5, 6, 7 years ago maybe. This is a microphone — a nice, studio quality, condenser microphone, that actually plugs in to your USB port on your computer. It doesn’t require a mixing board. It doesn’t require something called “phantom power” which you may run into down the road, if you are dealing with audio podcasts and microphones. It doesn’t require any of the stuff that used to be required for recording great audio of your voice. it just simply — using a standard USB printer cable — it plugs into the back of the microphone and that plugs into the USB port on your computer. You bring up a program — there’s free program I recommend called “Audacity” which I will put a link the video description of this video. You can get it free from the Internet ta Audacity.SourceForge.net. That is for Windows or Mac and Linux if you are a Unix user. Garageband, which is what I use, comes with every Macintosh produced these days. You can also use Garageband as a purchased item — actually now I think its free — on your iPad or iPhone. There are free and premium programs download to your mobile device and actually record right into them, as well. You will be surprised the quality you can get out of your iPhone, iPad, or if you step up to a nice USB condenser microphone like the Blue. Blue also has a series of other products. They have another one called the Yeti, which looks more like a standard, kind of, desktop microphone like you might see on Jay Leno’s desk or Jimmy Fallon’s desk when he is doing the Tonight Show. They also have another one called, I think, the Nessie. It is kind of a gooseneck-style microphone and it actually has some built-in digital effects that you can apply like echo, voice enhancement and other things.”

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New Media 101: Small business should teach their customers

May 8, 2014 by Douglas E. Welch

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Part of the New Media 101/Blogging 101 series…

A quick tip from this 53 minute presentation — Blogging and Content Creation at the San Fernando Valley WordPress Group.

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Transcript:

Another thing I do with small business owners, is I got to them and the first question they have “Well, what do I have to blog about? I don’t have anything to blog about.” Well, first of all, if your business is that dull you’ve got problems far beyond blogging and everything else. Ok? The fact is we all have something to share with our customers in our business and that how to work with us. I was talking to the owner of small advertising firm in Columbia, Missouri a couple years ago and it occurred to me the first thing you need to be blogging about, podcasting about is how to work with you. Why do you need and ad agency, if you are a dry cleaner in Columbia, Missouri? How do you work with an ad agency to get you newspaper ads, television ads, radio ads? Why do you need those things? You can educate your client base in how to work with you. That, very similar to behind the scenes information, is very, very important to those people. because suddenly they go “ooohhh”, that’s why I need this person. Then, at the point where they’re ready to pull the trigger and write that check for those services, who is the first person in their mind? You are. Because you have taught them what they need to know. So when they’re ready to buy, you’re right there and they go, Oh, I’m going to call Doug.”

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New Media 101: Have something interesting to say from “New Media Question Time”

May 1, 2014 by Douglas E. Welch

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Part of the New Media 101 series…

A quick clip from this 30 minute presentation — New Media Question Time for UCLA Voiceover Class.

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Transcript:

Well, first and foremost, you have to have something interesting to say. People want to hear what you have to say. They want to hear what you are an expert on — what knowledge you have that they need. You need to be able to talk clearly and to be able to put together ideas in proper sentences and present them to your audience. People will forgive a lot. They’ll forgive ums and ahs and stuttering and other things if the content is really, really good. If the content isn’t good, though, they won’t sit around to watch your podcast or listen to your podcast for very long.

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New Media 101: Provide Behind the Scenes Information from “Blogging and Content Creation”

April 24, 2014 by Douglas E. Welch

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Part of the New Media 101/Blogging 101 series…

A quick tip from this 53 minute presentation — Blogging and Content Creation at the San Fernando Valley WordPress Group.

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Transcript:

One of the other things — people love behind the scenes information. If you are in a situation to provide behind the scenes information about your life, your work, your career, your artwork or the same for someone you’re working for — people will eat that up. If they can be backstage a rock concert, they will love it. That’s the type of stuff that you can deliver and most people throw that away. They don’t even consider stuff like that in their own life. For example, let’s go back to the artist metaphor. If an artist is creating a pot, sitting there in the lonely little studio — they’re all alone spinning their pots on their wheel — the fact is, if they recorded their process in doing that — they made some video clips of them doing that — people will eat that up. People will visit them and people will come to respect their work more because they see the work that goes into it. A lot of work we do in our lives is hidden. If we can open that up to people we can actually, again, show people what we do and how well we do it and why that pot costs $300 not $1 at the Dollar Store.Ok? There is that much work being put into it. And if you can show that to people, it’s a great thing to share on your blogs, on your YouTube Channel, on your Facebook, on your Twitter and so forth.

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New Media 101: You are an expert! from “Blogging and Content Creation”

April 17, 2014 by Douglas E. Welch

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Part of the Blogging 101 series…

A quick tip from this 53 minute presentation — Blogging and Content Creation at the San Fernando Valley WordPress Group.

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Transcript:

I often tell people that you are an expert if you have one more piece of information or one more experience than somebody else. If you have that, someone else wants to know that. If you have experience putting a plugin the WordPress Plugin Directory — and dealing with that — there are other people that want to know that. Ok? Because they are trying to do it, too, and they want someone with experience to lead them through the process. So you have automatically something that you can share that will find an audience because people will do those searches online — people will ask those questions elsewhere — and there will be someplace for them to go for that information.

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New Media 101: A Reason for Podcasting from “New Media Question Time”

April 10, 2014 by Douglas E. Welch

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Part of the New Media 101 series…

A quick clip from this 30 minute presentation — New Media Question Time for UCLA Voiceover Class.

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Transcript:

There is a benefit of podcasting that works for us all — and that is that it gives us control over our product. It allows us to speak directly to our audience and so I believe anyone can benefit from that. Anybody — regardless of their career, their job, their art, whatever they are trying to do — can use podcasting to talk directly to their audience.

We all have an audience. It doesn’t matter what we do. We can be a plumber. We still have an audience. We still have customers we are trying to reach, people we are trying to effect, policies we are trying to change.

Anyone can and should start podcasting to benefit their career.

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Careers in New Media

Helping to Build New Careers in New Media

Category Archives: New Media 101

New Media 101: Use New Media to Gain Visibility from “New Media Question Time”

New Media 101: Marketing Your New Media Projects from “New Media Question Time”

New Media 101: What makes a podcast unique? from “New Media Question Time”

New Media 101: Have your own home base from “Blogging and Content Creation”

New Media 101: Basic New Media Gear from “New Media Question Time”

New Media 101: Small business should teach their customers

New Media 101: Have something interesting to say from “New Media Question Time”

New Media 101: Provide Behind the Scenes Information from “Blogging and Content Creation”

New Media 101: You are an expert! from “Blogging and Content Creation”