Everyone wants to be helpful, right? Surely, there can't be people out there who don't understand the need to be helpful and how it binds society together. Then you find yourself running for an elevator and someone refuses to hold the door. Perhaps you're trying to accomplish something at your local bank or government agency and you are faced with someone who, it seems, does everything in their power to not be helpful. We see a breakdown in the sense of helpfulness everyday, which is why you need to focus on this reputation intensely, despite how commonsense it might first appear.



Next Friday: September 21, 2007: A Reputation for Clarity

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