An tiny, yet interesting book, originally written in 1960 and directed at advertising students. It lays out a straightforward, 5-step process for generating new ideas, regardless of the project or subject matter.

Can it help you to be more creative? It might. I see hints of my own creative process in the pages and, while a bit vague in descriptions of execution, the general theories on creativity seem sound.

Link: A Technique for Producing Ideas by James Web Young

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