New Media Vocabulary: Visitors/Unique Visitors

New media vocab logo

New Media Vocabulary: Visitors/Unique Visitors

When dealing with web analytics, visitor and unique visitors are important metrics. A visitor is any single web site visit from any IP address over any period of time. This could include viewing a web page (html), graphic (jpg) or other file. Each visitor might generate any number of web “hits” which is the count of all items the visitor views.

Unique visitors is often seen as a more important metric, though, as it seeks to eliminate multiple visits by any particular visitor. A unique visitor is usually declared as a single IP address that visited at least once during a given time period — usually one day.

One major problem with calculating unique visitors is the fact that many computers, connected through a single router or network, often shared 1IP address. This means that multiple visits from different computers on the local area network (LAN) would only generate 1 unique visitor no matter how many different computers or users actually visited the web site.

For more information on RSS:

  

Previously on New Media Vocabulary:

New Media Gear 010: Brian Herbert of the Indy Autographs Podcast and Hoosier State Sports Show

New Media Gear 010: Brian Herbert of the Indy Autographs Podcast and Hoosier State Sports Show

Brian’s podcasts include:

New Media Equipment:

Soundbooth 

If you have any questions about Brian’s podcasting equipment, please drop them in the comments or in the Facebook Podcasting Community.

Previously on New Media Gear:

 

New Media Gear 009: Dan Hughes from The Treasure Corner and others

New Media Gear 009: Dan Hughes of In The Treasure Corner and others

Dan’s podcasts include:

In the Treasure Corner – http://thetreasurecorner.com
In the Softball Corner – http://thesoftballcorner.com
In the Old-Time Radio Corner – http://radiofun.info

Dan uses this equipment in his productions:

Dan also built his own Mic Box for recording. You can check out his build in this post:

New Media Equipment:

 

If you have any questions about Dan’s podcasting equipment, please drop them in the comments.

Previously on New Media Gear:

 

News: WordPress 3.5.1 Released – Update Your Blogs!

Working with my WordPress-based blogs today, I see a notice that WordPress 3.5.1 has been released. In this world of online attacks, spam and malware, it is important to keep your Worpdress software up to date.

You can install this WordPress Update directly from your blog dashboard.

View the WordPress.org change log for this version.

New Media Vocabulary: Plugin

New media vocab logo

New Media Vocabulary: Plugin

“In computing, a plug-in (or plugin) is a set of software components that adds specific abilities to a larger software application. If supported, plug-ins enable customizing the functionality of an application. For example, plug-ins are commonly used in web browsers to play video, scan for viruses, and display new file types. Well-known plug-ins examples include Adobe Flash Player, QuickTime, and Java Applets.” – http://en.wikipedia.org/wiki/Plug-in_(computing)

To expand on the description above, plugins aren’t usually complete programs in themselves, but rather programs that run inside of — and expand the features of — other software. Plugins are very popular because they allow the extension and addition of new features to software without have include the feature directly in the base product. This also allows you to add only those features you most want or need to a product. This reduces complexity of the software and also allows you to limit how much memory the software might take to run. There is no need to load all the features when you use only 2 or 3 of the added functions.

For New Media producers, you will often see plugins as part of audio and video recording/editing software. Most all software provides for a plugin structure which allows other companies to produce niche features that might only be needed by a limited number of users who purchase the overall software.

One important item to remember is that plugins need to updated, just like the software they extend. Keep track of plugin updates to insure that you don’t run into issues with existing bugs or miss new features. Also, be aware that plugins often only work with one specific version of the base software. If you rely on a particular plugin, you may need to postpone upgrading your base software until the plugin manufacturer releases an update to work with that newer version.

Do you have questions, comments or clarifications to this New Media Vocabulary term? Add them to the comments!

Previously on New Media Vocabulary:

Audacity Audio Recording and Editing Software Upgraded to 2.0.3

Audacity logo

Audacity, the free audio recoding and editing software, used by many podcasters and other new media producers, has been upgrade to version 2.0.3. A complete list of fixed bugs and new features is available in the Audacity 2.0.3 Release Notes.

Audacity is available in Windows, Macintosh and Linux versions.

Link: Audacity Web Site

New Media Gear 008: Zoom H1 Handy Portable Digital Recorder

New Media Gear 008: Zoom H1 Handy Portable Digital Recorder

This series started with a conversation on the  Facebook Podcast Community Group. You can ask your questions and find lots of podcasting discussion there.

Zoom H1 Handy Portable Digital Recorder

Capturing great audio for your New Media projects can be even more important that capturing good video The Zoom H1 Portable Digital Recorder makes capturing great audio easy and inexpensive for almost everyone.

Dual microphones bring in high-fidelity in a small package and MiniSD card recording allows you to easily swap in a new card when you need more recording time out in the field. The easy-to-read display with active metering makes it clear when you are recording and how well you have set your levels. Also includes includes external mix input for use with lavaliere and shotgun microphones with 1/8″ audio plug connectors.

If you have any questions about this podcasting equipment, please drop them in the comments.

 

Subscribed 021: Make Magazine, Make Blog, YouTube, Podcasts

Subscribed is my series highlighting the Podcasts, YouTube Channels and Blogs that I follow on a daily basis. Check out this entry, and past entries, for some great New Media Content — Douglas

Make

Make logo

Make is a print magazine, but it also has a huge presence on the web as a blog and also a YouTube Channel.

“MAKE brings the do-it-yourself mindset to all the technology in your life. MAKE is loaded with exciting projects that help you make the most of your technology at home and away from home. This is a magazine that celebrates your right to tweak, hack, and bend any technology to your own will.”

I am always amazed at the great content I find in both the blog and the YouTube Channel. I don’t DIY nearly as much as I would like, but Make encourages me with great ideas for projects that I might like to build — everything from hands-on woodworking and the creation of functional art pieces to electronics projects using the tiny Arduino computer system.

Subscribe to both the the blog and the video channel to get everything the Make has to offer.

Link: Make

Link: Make on YouTube

Link: Make Magazine Podcasts on iTunes

Make youtube

What are some of your favorite Subscriptions? Share them here in the comments!

Previously highlighted on Subscribed:

New Media Vocabulary: Condenser Microphone

New media vocab logo

New Media Vocabulary: Condenser Microphone

“The condenser microphone, invented at Bell Labs in 1916 by E. C. Wente[2] is also called a capacitor microphone or electrostatic microphone—capacitors were historically called condensers. Here, the diaphragm acts as one plate of a capacitor, and the vibrations produce changes in the distance between the plates. ” – http://en.wikipedia.org/wiki/Microphone

When you see folks using those big, studio microphones, chances are they are condenser mics. What is a condenser mic? Since there are far better descriptions of condenser micrpohones available online, I am going to refer and link to them rather than create my own, poor, definition.

For me, in general, condenser mics are great for recording my voice as they tend to add bass and an overall richness to my somewhat high voice. The proximity effect kicks in when working close to these mics and, for spoken word podcasts, can really enhance your vocal sound.

You can hear an example in my own work using an MXL 2001 Condenser microphone on my my podcast, Career Opportunities.

More information on Condenser Microphone:

 

My own condenser microphones

 

MXL 2001 | Blue Snowball | MXL 990

Do you have questions, comments or clarifications to this New Media Vocabulary term? Add them to the comments!

Previously on New Media Vocabulary:

New Media Gear 007: Charley Hays

New Media Gear 007: Charley Hays

Link: Charley Hays on Facebook

This series started with a conversation on the  Facebook Podcast Community Group. You can ask your questions and find lots of podcasting discussion there.

If you have any questions about Jack’s podcasting equipment, please drop them in the comments.

New Media Equipment:

 

 

New Media Vocabulary: ftp (file transfer protocol)

New media vocab logo

New Media Vocabulary: ftp (file transfer protocol)

File transfer protocol was one of the first technologies developed for the infant Internet. Often shortened to its acronym, ftp, file transfer protocol dictates how files should be moved from one computer to another and provides the software interfaces to facilitate it. Most New Media users encounter ftp when they set up their first web site. Most web sites use ftp to upload the various pages, graphics, photos, audio and video necessary.

Ftp is a client/server protocol. The ftp server runs on the web site server and listens for connections from an ftp client program. When it sees a connection, it challenges that program for a username and password and then allows access to the file structure of the web server (the hard drive) if those credentials are correct. The user can then upload files to the web server, download files or re-organize files.

The original interface for ftp was as a command-line program, but now there are many free and commercial ftp client programs available to make the process easier and more intuitive. My first recommendation for my clients at this time is Cyberduck, available for both Macintosh and Windows computers.

More information on File Transfer Protocol (ftp):

Do you have questions, comments or clarifications to this New Media Vocabulary term? Add them to the comments!

Previously on New Media Vocabulary:

Technology and New Media News out of CES Las Vegas this week

This week the Consumer Electronics Show (CES) is running in Las Vegas, NV and the technology and new media news has been coming fast and furious. I have been highlighting interesting products and information on my social media accounts and I wanted to gather up these links for the blogs.

Since there is a lot of crossover between the general technology news and those products useful in new media, I am sharing the post with both my Careers in New Media and my TechnologyIQ blogs. I will add to this list of links as the week progressing and new news arises. Enjoy!

micconnect XLR Griffin Powerdock Bluestacks Blue Nessie NewImage

New Media Gear 006: Chuck Tomasi of Technorama

New Media Gear 006: Chuck Tomasi of Technorama

Technorama logo 100

I have known Chuck for a long time as he is a a fellow member of Friends in Tech our rather informal podcasting consortium. Technorama is one of his long-running shows which he produces weekly with his co-host, Kreg Steppe. Technorama is “a light-hearted look at all things tech, science, sci-fi, and all things geek.” They have a great “studio” audience in their chat room and cover some of the funnier and geekier sides of culture.

Link: Technorama with Chuck Tomasi and Kreg Steppe

This series started with a conversation on the  Facebook Podcast Community Group. You can ask your questions and find lots of podcasting discussion there.

If you have any questions about Jack’s podcasting equipment, please drop them in the comments.

New Media Equipment:

   

 

New Media Vocabulary: Raw Log Files

New media vocab logo

New Media Vocabulary: Raw Log Files

 When speaking with podcasters (and other who need to track their web statistics) you may often hear the term “Raw log files.” While many of us use web statistic packages such as Google Analytics, Analog or custom statistics delivered by our blog hosting company (WordPress.com), Raw Log Files are the end-all-be-all of web site statistics.

Raw log files are text files created by your web server software. Depending on where and how you host your web site this might be done using the Apache program or Microsoft’s IIS (Internet Information Services). Whenever anything is accessed on your web site — HTML page, graphic, picture, audio file or video file  — this access is recorded in the raw log file as a one line entry. Typically this line contains the IP address of the computer that accessed the file, the date and time, the name and pathname of the file, the browser they were using and, perhaps, which web site the user arrived from.

These raw log files are the input for statistics programs that can summarize and analyze all these individual entires into a human-readable report of activity and trends over time.

Sample Raw Log File Entry:

IP.IP.IP.IP – – [01/Oct/2012:14:18:08 -0700] “GET /career/video/2012/careercompass-2012.mp4 HTTP/1.1” 200 21467820 “-” “iTunes/10.7 (Windows; Microsoft Windows 7 x64 Home Premium Edition Service Pack 1 (Build 7601)) AppleWebKit/536.26.9”

For New Media producers, though, raw log files provide one important piece of information — the number of downloads of particular podcasts, audio and video files. Statistic services such as Google Analytics cannot easily track these New Media downloads, so producers have to look to their raw log files for this information. These files are the only definitive way to track audience numbers for a podcaster such as myself. 

It is important to note that if you a re using a hosted blog such as WordPress.com or Blogger.com, you do not have access to raw log files, but only the summary statistics that each of these services provides.

For more information on Raw Log Files…

Do you have questions, comments or clarifications to this New Media Vocabulary term? Add them to the comments!

Previously on New Media Vocabulary:

“How to Live stream?”question and answer session via email

One of my posts from 2010, “What do you need to live video stream your event?” is one of the most popular posts on my web site, according to my stats. This post also leads to a large number of emails from folks with questions about live streaming.

I had a great question and answer session via email with a reader the other day and wanted to sure my answers with all of you. I hope that this is useful to you and answers some of the questions you might have about live streaming.

The reader’s questions are in bold below, with my answers below each question. — Douglas


First, let me say that I am a big proponent of starting to stream in any way possible and then building up the quality of your streams as you go. This allows you get some of the benefits of streaming while still learning and building up your equipment. Perfect is good, but done is better. I recommend jumping in and just “doing” it — even as practice. You will learn so much.

1.  What type of cameras do we need?  We were going to start with 2 (2 different angles), but we don’t know what TYPE of cameras we need.  What do they need to be equipped with?

You can use anything from the built-in webcam on a laptop, an external webcam (check out the Logitech C920 for an HD one), a Firewire-capable camcorder or high-end “TV” cameras. I am not an expert on the high-end stuff, so I will have to leave that to more knowledgeable folks. That said, anything you can get a video signal from can potentially be used for streaming. You may need to run analog cameras through some sort of switcher or analog-digital convertor to connect it to your computer, but if you have a video source, you should be able to stream it, 

2.  We need a switcher, yes?   We’ll be switching from 1 angle to another during the stream.

If you want to have multiple cameras, yes, you will probably need a switcher. That said, on a very low-end scale, you could also have 2 webcams and then switch which input is being used by the streaming site at any time. This is a pretty low-end way of doing it, but it works and would allow you to experiment a bit first.

If you are looking at video mixers, here are two examples from Amazon.com:

 Roland V-4 4-Channel Video Mixer

 

3.  We were told we also need a streaming encoder.  Do we?

A streaming encoder is used for higher-end situations. Basically it is just a locally run piece of software the pre-encodes the signal before sending it along to the streaming site. For most free streaming setups, this encoding is done by the site. You may not need this initially. 

4.  Can a switcher and an encoder be part of the same equipment?

Yes, there are a couple of systems that have been introduced lately that are basically rack mounted streaming “systems” that include switch, encoder, a PC with network/wifi, etc. 

 Here are two systems I have seen recently:

 

5.  We are NOT looking to TAPE the concert for later viewing.  Do we still need a “capture card”?

Most streaming sites will also record and archive your show for later watching, but you can also capture a copy locally yourself. In this case, your local copy will always be of higher quality than the streamed version, due to bandwidth limitations, etc. I think archiving your streams is a great idea as you will always have many more views from the recorded versions that you will from the live stream. Live streams require people to be in a particular place at a particular time and so limit the number of people who can “attend”. Recorded versions can be watched whenever and wherever the person might be, so more people view it. This is not to say you can’t charge for access to these recorded versions. You don’t have to give them away for free. 

6.  How LARGE a computer do we need?  What type of capacity does that computer need to have?

You want the fastest computer you can get, with plenty of memory (4GB-8GB) and several large hard drives (1TB+) Audio and video files can grow very large and you need enough space to hold each show, archived shows and editing space, if you want to edit or convert the files.

7.  How do we get the live feed onto our website?

When using a streaming service like uStream.tv, etc, they provide you an “embed code” that you simply copy and paste to your site or anywhere else you want the stream to appear. It is just a small snippet of HTML that should work nearly anywhere.

8.  How can we sell tickets on their website via Pay-Per-View?

Sorry, that is outside my knowledge area, unfortunately. 

9. We want the best quality — HD — that we can get, although we’re on a very strapped (i.e., small) budget.

Surprisingly, even a consumer camcorder can take quite decent 1080p HD video. The streaming software/equipment/service/bandwidth will always be the limiting factor for the foreseeable future.

I hope this has helped a bit. My knowledge is more at the level of the “beginner” live streamer, so I am not sure what more I can offer. 

New Media Gear 005: Jack “Boom Goes The Dynamite” Heikle

New Media Gear 005: Jack “Boom Goes The Dynamite” Heikle 

Jack heikle

Link: Jack “Boom Goes The Dynamite” Heikle on Facebook

Jack answered my call for Podcast Gear recommendations via the Facebook Podcast Community Group. You can ask your questions and find lots of podcasting discussion there.

If you have any questions about Jack’s podcasting equipment, please drop them in the comments.

New Media Equipment:

  

 

New Media Vocabulary: SEO (Search Engine Optimization)

This is the beginning of a new series for Careers in New Media, “New Media Vocabulary.” Here I will try to make sense of some of the New Media terms that get tossed about, but which might be confusing to those new to the New Media world. — Douglas

New media vocab logo

New Media Vocabulary: SEO (Search Engine Optimization)

SEO (Search Engine Optimization are tactics, procedures and practices designed to increase the profile of your web site properties in the various Interest search engines such as Google, Bing, Yahoo Search and more. These practices can range from “white hat” style SEO such as producing good content, informative and attractive headlines for posts and judicious keyword usage to “black hat” tactics where software is used to attempt to manipulate the search engine algorithms to artificially inflate a web site’s profile.

The main goal of SEO is to place your web site in the top page of search results for a particular set of search terms. Such placement can result in large amounts of web traffic and that, in turn, can result in large revenue from that web site.

For more information on SEO…

Do you have questions, comments or clarifications to this New Media Vocabulary term? Add them to the comments!

Previously on New Media Vocabulary:

New Media Gear 004: Mike Phillips from MikePhillips.me and Computers 2K Now podcast

New Media Gear 004: Mike Phillips from MikePhillips.me and Computers 2K Now podcast

Mikephillips

Mike is very knowledgeable about microphones and also has quite a lot of experience working with all the different types in many different situations. During the PodcastU Roundtable a few weeks ago, Mike mentioned these two mics as some of the best for beginning and intermediate podcasters and other New Media content producers. You can find out more about Mike from the links below.

Link: MikePhillips.me

Link: Computer 2K Now

Mike answered my call for Podcast Gear recommendations via the Facebook Podcast Community Group. You can ask your questions and find lots of podcasting discussion there.

These microphones are somewhat unique in the that have both USB and XLR connectors. Beginning podcasters can connect them directly to their computers via USB, without a mixing board, but intermediate podcasts can then step up to a mixer and use the XLR connectors of the microphones in their more advanced setups. Very cool and this is the first time I have heard of such microphones. I think this is a great idea to offer users a bit more flexibility in their setups.

If you have any questions about Mike’s podcasting equipment, please drop them in the comments.

New Media Equipment:

 

 

News: Google releases new YouTube Capture app for iOS/iPhone/iPad

Just saw a Google+ post linking to the announcement of this new YouTube Capture app for iOS. (Film and share videos instantly with YouTube Capture for iPhone and iPod touch) It is designed to allow you to quickly capture videos, add stabilization and color correction and then upload it to YouTube. Additionally, it also can send links to Google+, Facebook and Twitter announcing your upload. 

I just did this quick test of the app. The lighting was a little low, but it is a Real World Example of how the app would work in general use.

 

Can’t see the video above? Watch “YouTube Capture Test Video” on YouTube

Download the YouTube Capture from the iTunes app store

New Media Gear 003: Clay Dugger of The Righteous Dude’s Dudecast

This is the third installment of a new series here on Careers in New Media/New Media Interchange — New Media Gear. I started collecting information for this series by posting a question in the Facebook Podcasting Community Group — “What equipment to you use?” I know that I like to know what others are using — and finding useful — in their New Media work and ways that it might make my work a bit easier. Over the next several weeks I will highlight a podcaster in each post and let your know what equipment they find useful and provide links to where you can pick it up yourself. — Douglas

New Media Gear 003: Clay Dugger of The Righteous Dude’s Dudecast

Find out more about Clay Dugger of The Righteous Dude’s Dudecast

Here is some of the equipment that Clay is using to produce his shows. He passed along this information via the Facebook Podcast Community Group. You can ask your questions and find lots of podcasting discussion there.

If you have any questions about Clay’s podcasting equipment, please drop them in the comments.

New Media Equipment:

 Macbook air Apple ipads