(This podcast is pulled "from the archives" and presented here as a service to more recent listeners -- Douglas)



Over the past two weeks I have talked about the thinking that goes into maintaining client relationships. This week I turn to the practical ideas that I use to maintain my client relationships and build my career. These methods can be used as they are or adapted for your own use. The biggest benefit you will gain, though, is in the thinking they provoke and the action that comes from that thinking.

Getting the word out

For years I only thought about my clients when they called with an issue. They called, I answered. I fixed, they paid. For the last two years, though, I have taken a much more active role in engaging my clients. You need to be in constant contact. For me, the main method of contact is through my monthly WelchWrite Newsletter. Throughout the month I collect interesting news stories, web sites and software. Then I add a short article, exclusive to the newsletter, that discusses an important topic. Finally, I top it off with a little information from my on-going weblogs and events in my personal life.

This Friday: December 7, 2007: Punctuality

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