(This podcast is pulled "from the archives" and presented here as a service to more recent listeners -- Douglas)



Last week I started a discussion of “getting serious” in your relationships with clients. Today, I will talk about maintaining these relationships for the benefit of both you and your clients. If there is any secret to high-tech career success, this might be it.

Potential


If you really want to get serious about your clients and your business, take some time to think about the lifetime value of your oldest and best clients. Have they bought you that new car, braces for the kids, whiz-bang computers and other technology? What have your clients made possible for you? Only then will you start to recognize the potential in every single client you visit. Recognizing this potential can go a long way towards maintaining your relationship over the years.

This Friday: November 30, 2007: Feel free to call a "time-out" whenever you need it

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