An tiny, yet interesting book, originally written in 1960 and directed at advertising students. It lays out a straightforward, 5-step process for generating new ideas, regardless of the project or subject matter.

Can it help you to be more creative? It might. I see hints of my own creative process in the pages and, while a bit vague in descriptions of execution, the general theories on creativity seem sound.

Link: #10 A Technique for Producing Ideas by James Web Young

More gift suggestions in the WelchWrite Store

Don't know what to give? How about an Amazon Gift Certificate!

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See also:

#9 Apple 1 GB Shuffle Metal (2nd Generation)
#8 The Turk by Tom Standage
#7 Targus PA241U Podium Coolpad
#6 Manhunt: The 12-day chase for Lincoln's Killer by James L. Swanson
#5 Apple iPod Nano
#4 Podcast Solutions
#3 A History of the World in 6 Glasses by Tom Standage
#2 The $64 Tomato by William Alexander
#1 Welch Family Christmas Cards

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