One of the best ways to build your business, and your career, is to focus not on the business itself, but on the one, unique item you have to sell...yourself. Making your profession personal means giving your clients a direct and personal connection to the work you do. The professional/personal concept came to mind during one of my monthly Career-Op Skypecasts. These are open teleconferences where readers and podcast listeners can ask questions of myself and other attendees. On two separate occasions, I have been asked what workers can do to protect themselves against outsourcing and layoffs. While my own work situation as a freelancer is unique, I believe that others can make use of some of my methods. [Continue Reading]

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