Local Max?
Seth Godin has an excellent discussion (and fancy graphs) which explain a phenomenon I have witnessed again and again. He calls it the "Local Max."
You can only go so far in your career or business following the same line. Eventually, you are going to have to make a major change that reduces your success in order to move on to greater success. Too many of us are so afraid of this down time that we never make the effort and find ourselves stalled.
Understanding Local MaxMy guess is that you've been wrestling with your Local Max.
So you try harder. And you end up at point B. Point B is a bummer. Point B is backwards. Point B is where the outcome of more effort against your strategy doesn't return better results. So you retreat. You go back to your Local Max.
And that is where most people stay. Most people get stuck at the Local Max because changing strategy in any direction (this is really a 3D chart, but I've smushed it to make it easier) leads to poorer results.
(Via Seth's Blog.)
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