I ran into this group at the local Corner Bakery franchise today. The minute I walked through the door, I noticed them and it immediately struck me, again, that the nature of work has changed. I HAD to stop by their table and get some more information.





It turns out, they are all pharmaceutical reps. They don't really have an office at all and spend all their time "in the field." They were working with a custom database application that provides them a "map", that is the term they used, for their work day. From my quick discussion it sounds like a custom CRM application.

Even though they looked like the most high-tech group you could ever imagine, several admitted that they were struggling a bit with the technology. They hadn't really gotten their Wi-Fi setup, but they knew what it was and basically what it could provide.

For anyone who has doubts, this is the future. We are all independent contractors working for ourselves, even if we are officially employees. We are all granted a level of freedom that would have seemed outrageous only a few years ago. We all need to grasp this freedom and use it to make our careers into something that we love and not just something that we do.

Thanks to this group for providing me an extremely visual reminder that work has changed and we all need to change with it.

---