If you read anything by business guru Tom Peters (www.tompeters.com) you will hear the term Professional Service Firm (PSF) over and over again. This is what you and I do each and every day. Regardless of whether you are working inside a large corporation or as a freelancer like myself, you are your own PSF. At least, this is what Peters would like you (and I) to believe. I think he is correct and I have said much the same in previous columns.

---