#12 Yes!: 50 Scientifically Proven Ways to Be Persuasive
While some might read a book like this for tips on manipulating others to do what they want, I found some great insight into what drives people to make the choices they do. As an organizer of events like CareerCampLA and others, finding ways to persuade people to sponsor and attend these events is critical. Yes! has many great ideas on how to use people’s own desire to be persuaded to work in your favor, and hopefully their favor as well.
All Gift Guide Recommendations:
- #11 Art & Fear: Observations On the Perils (and Rewards) of Artmaking
- #10 Tribes by Seth Godin
- # 9 The Craft and Business of Songwriting
- # 8 The Five Dysfunctions of a Team: A Leadership Fable
- # 7 The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need
- # 6 The Little Big Things by Tom Peters
- # 5 The Creative Habit and The Collaborative Habit
- # 4 Thinking for a Change by John C. Maxwell
- # 3 Drive by Daniel Pink
- # 2 Getting Things Done by David Allen
- # 1 Linchpin by Seth Godin
