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Home > Books, Special > Career-Op Gift Guide #12: Yes!: 50 Scientifically Proven Ways to Be Persuasive

Career-Op Gift Guide #12: Yes!: 50 Scientifically Proven Ways to Be Persuasive

November 30th, 2010

#12 Yes!: 50 Scientifically Proven Ways to Be Persuasive

While some might read a book like this for tips on manipulating others to do what they want, I found some great insight into what drives people to make the choices they do. As an organizer of events like CareerCampLA and others, finding ways to persuade people to sponsor and attend these events is critical. Yes! has many great ideas on how to use people’s own desire to be persuaded to work in your favor, and hopefully their favor as well.

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