A Personal Word
It is a pleasure to hand you my 1920 seed catalog, and as many of my customers have made inquiries as to why they did not receive our catalog last season,
I will take this opportunity to explain the reason.
During April, 1918, just as we were at the rush point of the seed selling season, I was called into the service of our country and with the enlisting of other members of the firm for service, it took our complete executive force and the business was necessarily dis- continued.
After spending ‘ one year in Uncle Sam’s army, mostly in overseas duty on four different fronts, some of which were in quite strenuous action, we were discharged in April 1919 and at once resumed our civil life in the seed business, but too late to prepare and issue a catalog for the 1919 season. It requires at least three or four months to prepare the copy and get the first catalog from the press, and for that reason we had to be content to serve only our local customers during the 1919 season.
If some of our customers not receiving a catalog got the impression that we were out of the business, we hope the appearance of this catalog will correct that wrong impression, as the seed business is our life work and we are in it from now on stronger than ever. We have enlarged our business greatly through the^purchase of the business of the Mills Seed Company, of Washington, Iowa, as fully ex- plained on the next page, and are prepared to handle a larger volume of business and do it with more promptness and dispatch than ever before.
It has been our effort to make this catalog not only interesting, but instructive, and you cannot help but learn considerable if you read it from cover to cover. Everything is represented just as the camera takes it, the illustrations being photo reproductions and not the artist drawn pictures that you find in many other seed catalogs. Through the pur- chase of the Mills Seed Company we will issue one hundred thousand more catalogs this season than heretofore and if you Mve a friend or two that you believe would like a copy of this catalog, please send us their name.
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