News: Discovery Communications buys web video studio Revision 3

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An interesting acquisition, but I wonder what Discovery is getting out of the deal. Are they looking to do more web-based entertainment or are they basically hiring a bunch of web video talent to create new properties for Discovery or bolster their existing properties. Only time will tell. I wish them the best and hope that they can find a fit within Discovery.

Discovery Gets a Web Video Arm, Courtesy of Revision3

“…Here’s a proof point: Discovery Communications, parent of the Discovery Channel, has purchased Revision3, a Web video start-up that makes and distributes its own shows, like “Tekzilla” and “Epic Meal Time.”…”

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