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Home > Books > What I’m Reading…Building your whuffie (?!?) and Being a Messenger

What I’m Reading…Building your whuffie (?!?) and Being a Messenger

October 14th, 2011

Two books picked up from the library today. Not necessarily and endorsement, but books that caught my eye recently. — Douglas

The Whuffie Factor by Tara Hunt

Comments about The Whuffie Factor

“Embrace the chaos! The Whuffie Factor weaves stories from Moleskine, 37Signals, Threadless, Willitblend, and Gary Vaynerchuk into a compelling story of the way business is now done. Tara doesn’t just talk about it, of course, she does it herself.”

—Seth Godin, author of Meatball Sundae


“Marketing–or doing business at all–in the age of whuffie and the world of social media means authenticity, listening, engaging, and trusting. That’s what Tara Hunt says, and it’s also exactly what she does. If you are in marketing now or starting a company that has customers, you need to read this book to understand exactly, and I mean precisely and with detailed examples, how the conversation between vendor and client, business and customer, has changed radically. Tara Hunt knows her stuff, and she knows how to put a great deal of knowledge into compelling ­stories that are a pleasure to read because her voice is not just the voice of extensive experience: Tara Hunt’s voice works well in this book because it’s who she is.”
—Howard Rheingold, author of The Virtual Community and Smart Mobs


The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice by Brendon Burchard

Comments about The Millionaire Messenger

“This is a must-read for any author, speaker, coach, seminar leader, consultant, or online information marketer. Brendon Burchard shows you how to get your message to the public in a bigger way (and get paid for it too).” –John Gray, New York Times Bestselling Author of “Men Are From Mars, Women Are From Venus”

“We all have a life story and a message that can inspire others to live a better life or run a better business. Brendon Burchard’s book proves it and shows how you can share your message to make a difference and also make an income. This book will help you change a lot of lives.” –Marci Shimoff, New York Times best-selling author of Happy for No Reason and Chicken Soup for the Woman’s Soul

“The expert industry has been shrouded in myth and mystery for far too long. Now Brendon Burchard, one of our most innovative and powerful leaders, reveals exactly how we—authors, speakers, coaches, consultants, seminar leaders and online information marketers–make a difference and earn an income with our advice and expertise. This is an industry defined by how much value we add to others’ lives, and this book delivers and shows exactly why Brendon is one of the best.” –Jack Canfield, New York Times best-selling author of The Success Principles and originator of the Chicken Soup for the Soul(R) series
“I love making a difference in the lives of millions of people worldwide. It gives my life a deep sense of meaning and purpose. I wish I had read Brendon Burchard’s new book, The Millionaire Messenger, twenty years ago, because it has many of the lessons that would have dramatically boosted my career, both in terms of impact and finances. Lessons I had to learn the hard way. No matter what your age, now is the time to make the biggest difference in the world. Brendon will show you how.” –Daniel G. Amen, MD, New York Times best-selling author of Change Your Brain, Change Your Life and Magnificent Mind at Any Age

 

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