For my new volunteer project promoting DC’s public gardens, the focus is on images, using them to create videos, but then what? Just a slide show? I think not, because Pinterest and Instagram are hot-hot-hot and gardens are uniquely suited to visuals, to say the least.
The research on marketing with Pinterest is consistent – beautiful photos are all-important. But then I asked garden writers who use Pinterest and they went farther, telling me that gardeners want more – “added value,” like Pinterest boards that teach. Kat White suggested using “Great ideas for winter interest from XYZ Garden,” and photos that show the benefits of visiting a garden. So we’d show people relaxing, learning, and admiring the flowers – just what Professor Benfield’s research on garden tourism -has shown works to attract visitors.
“Noted” items are particularly good finds from my daily reading which I share via all my social media accounts.