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Are there customers that nearly ALWAYS make the wrong decisions about new products? There might be. In this article, The Hustle dives into who they might be and what they might mean to companies. – Douglas
The customers who repeatedly buy doomed products – The Hustle
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But it turns out that not every customer who voraciously buys new products is good for business.
In recent years, research has suggested that a certain fraction of consumers are particularly skilled at picking out products that are destined to fail, or get discontinued.
They’re called harbingers of failure, or harbinger customers.
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