What i’m Reading…


Home by Bill Bryson

Amazon Best Books of the Month, October 2010:

Bill Bryson (A Short History of Nearly Everything) turns his attention from science to society in his authoritative history of domesticity, At Home: A Short History of Private Life. While walking through his own home, a former Church of England rectory built in the 19th century, Bryson reconstructs the fascinating history of the household, room by room. With waggish humor and a knack for unearthing the extraordinary stories behind the seemingly commonplace, he examines how everyday items–things like ice, cookbooks, glass windows, and salt and pepper–transformed the way people lived, and how houses evolved around these new commodities. “Houses are really quite odd things,” Bryson writes, and, luckily for us, he is a writer who thrives on oddities. He gracefully draws connections between an eclectic array of events that have affected home life, covering everything from the relationship between cholera outbreaks and modern landscaping, to toxic makeup, highly flammable hoopskirts, and other unexpected hazards of fashion. Fans of Bryson’s travel writing will find plenty to love here; his keen eye for detail and delightfully wry wit emerge in the most unlikely places, making At Home an engrossing journey through history, without ever leaving the house. –Lynette Mong


The Brother Gardeners: A Generation of Gentlemen Naturalists and the Birth of an Obsession by Andrea Wulf

From the Random House web site…

This is the fascinating story of a small group of eighteenth-century naturalists who made Britain a nation of gardeners and the epicenter of horticultural and botanical expertise. It’s the story of a garden revolution that began in America.

In 1733, the American farmer John Bartram dispatched two boxes of plants and seeds from the American colonies, addressed to the London cloth merchant Peter Collinson. Most of these plants had never before been grown in British soil, but in time the magnificent and colorful American trees, evergreens, and shrubs would transform the English landscape and garden forever. During the next forty years, Collinson and a handful of botany enthusiasts cultivated hundreds of American species. The Brother Gardeners follows the lives of six of these men, whose shared passion for plants gave rise to the English love affair with gardens. In addition to Collinson and Bartram, who forged an extraordinary friendship, here are Philip Miller, author of the best-selling Gardeners Dictionary; the Swedish botanist Carl Linnaeus, whose standardized nomenclature helped bring botany to the middle classes; and Joseph Banks and Daniel Solander, who explored the strange flora of Brazil, Tahiti, New Zealand, and Australia on the greatest voyage of discovery of their time, aboard Captain Cook’s Endeavour.

From the exotic blooms in Botany Bay to the royal gardens at Kew, from the streets of London to the vistas of the Appalachian Mountains, The Brother Gardeners paints a vivid portrait of an emerging world of knowledge and of gardening as we know it today. It is a delightful and beautifully told narrative history.


Book Yourself Solid

The new edition of the bestselling business development guide
Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary “how to” manual for getting more clients and raising a business profile.

Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you’ll discover the keys to developing a strong marketing plan and brand image.

Features unique, personalized, updated social media marketing strategies for service professionals

Provides new pricing models and sales strategies for simpler selling
Delivers fresh networking and outreach strategies guaranteed to take only minutes a day
Offers new solid product launch strategies and tactics for creating instant awareness
Author a New York Times bestseller, TV personality, and highly recognized professional speaker

Get the proven tools you can put into effect today with Book Yourself Solid, Second Edition, and watch your business grow exponentially!


How to be a fierce competitor

From best-selling author Jeffrey J. Fox, how the savvy see opportunity — and capitalize on it

Economic downturns separate the winning companies from the struggling. And as best-selling author Jeffrey J. Fox shows, tough times also give solid companies, strong managers, and potential rainmakers the opportunity to seize market share. In this eminently readable, practical resource for business leaders and managers, Fox explains exactly how the savvy few who rise to the top stay focused and alert, get new market share, hire good recently fired talent, increase investments into customer service, speed innovation, train all customer facing people, make acquisitions, get rid of underperformers, build brand names, pay for measurable performance, and lots more.

Potential rainmakers, CEOS, marketing superstars, and great bosses have long turned to Jeffrey J. Fox for advice. Now he shows exactly what to do to weather any climate.

The Lost Hero

This new series carries on in the world of Percy Jackson, but without Percy. More of the same exciting quests, heros, monsters and the potential destruction of Olympus itself.

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