Career-Op: Niche it up!
by Douglas E. Welch, ComputorEdge Magazine

Wandering through “The Grove”, a new shopping mall in Los Angeles, I was struck of some similarities between retail sales and your high-tech career. Long gone are the days of the “do everything” department store, hardware store, grocery store. Today, we have reached the logical, if not somewhat absurd, pinnacle of shopping…not just the niche market, but the ultra-niche market.

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