Purple Cow by Seth Godin

Purple Cow

Is marketing dead? Seth Godin seems to think it is -- at least in its traditional form. He thinks that instead of making "safe" products and using marketing to sell them, your company should be making "remarkable" products that go a long way towards selling themselves.

Whether you agree with all his conclusions or not, Godin gets you thinking -- an important part of any book.

Other books by Seth Godin