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Wednesday, May 01, 2002


The Art of Innovation : Lessons in Creativity from Ideo, America's Leading Design Firm





cover

An excellent insight on how one company practices innovation in attacking all sorts of business-related problems. IDEO, the focus of the book, was involved in creating the Palm V, the original Apple Mouse and hundreds of other products. Here they share their philosophy of innovation and help you apply it, no matter what your work.

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