If you have been reading this column for a while, you
may have visited my web site on occasion. While my site is far
from ideal, it does provide me a space to share my past columns as well as
other information about my writing, my work and my life. The web site certainly
is not as busy as most commercial web sites, but I do receive visitors from
all over the world; people who might otherwise have never heard of me or my
writing. This, though, is only one reason why I would recommend that you have
your own web site, no matter how small. You never know who might stumble across
your “front door” and what effect they might have on your high-tech
Recently, I gained an on-going client solely through my web site. I admit
that this doesn’t happen every day, but it certainly points up the possibilities.
In this case, a man living in Tucson, Arizona had recently given his old computer
to his father, living here in Los Angeles. After returning home, this computer
developed a few problems that could not be addressed by phone. The son searched
through Google (google.com) for “computer coach Los Angeles” and
this led him to my web site and the page containing my rates. A quick phone
call later and I was on my way to assist his father.
While I am no marketing wizard, it seems clear to me that there is a definite
advantage to having this simple page available on my site. You can even do
it for free. Because I have so much information online I pay for my own domain
(welchwrite.com) and web hosting, but you could easily place this page using
the free web space granted by nearly every Internet Service Provider (ISP)
like AOL or Earthlink. If you need help, I am sure you have a friend, relative
or neighbor who can assist you in getting your “rate card” online.
What to include
If you haven’t yet set up your personal web page, here are a few items
you might want to include:
• Your Resume
Over the years I have received many calls and emails strictly from having
my resume posted on my site. In my case, I simply made an electronic version
of my paper resume, but you could also use this space to show a slide show
of your graphic design work, video clips of your editing or examples of
If you are worried about your privacy, you can remove information about
specific companies, salary histories and such, but still give an overview
of your work experience. I believe the goal with any resume is to interest
the reader enough to give you a call. Specifics are helpful, but telling
a good story about your work experience is even more important.
Finally, make sure your resume has an easy way to contact you, whether via
phone, email or a web-based form.
• Your philosophy
If you are an independent consultant, like myself, it can be helpful, to
have a short paragraph or two stating your philosophy towards your work.
This can help a potential client to understand you a bit better and, hopefully,
interest them enough to contact you. It can also act as a bit of a “gatekeeper,”
turning away those clients whose own ideas of computer coaching might not
• Your rates
It is disappointing to a client when they take the time to call or email
only to find out that your services are beyond their budget. Clearly state
your rates up front to prevent any misunderstandings. This also helps you
to stand firm on your rates when someone asks you to lower them.
• Your writing, newsletters, tips or hints
If you regularly send out tips to your clients, you may want to include
this same information on your web site. The more content you include, the
more likely you are to have your web site listed in various Internet search
engines. This makes it easier for people to “stumble across”
you and your services.
While I doubt that my web site is the Number 1 search result for any general
category, hundreds of people arrive at my web site via Google, Yahoo and
other search engines. If you have content that might interest others, it
makes great business sense to include that information on your web site
so it can continue assisting people-- and marketing your services,--far
into the future.
If you want to expand your high-tech career, it makes sense to use the high-tech
tools of the Internet to assist you. Whether you are posting a simple resume,
rate card brochure, or a full-blown web site, you may find that people will
come looking for you. While you shouldn’t expect a dramatic increase
in clients you may find that having a web site out there selling for you 24/7
can introduce you to people who might otherwise not have found you. The minimal
amount of work required is easily balanced by finding even 1 or 2 new clients
or recruiter phone calls. Your high-tech career deserves to be promoted, even
in this small way.
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about this column.
Douglas E. Welch is a freelance writer and computer consultant in Van
Nuys, California. Readers can discuss career issues with other readers by
joining the Career Opportunities Discussion on Douglas' web page at: http://www.welchwrite.com/dewelch/ce/
He can reached via email at email@example.com