Hi, my name is Douglas and...I’m a Mac user. It
isn’t just a fling either. I have several Macs and one is even running
(gasp) OS X. If you were to ask my clients, though, many would have no idea
that I am a Mac user. More importantly, this is exactly the way I want it.
If they saw me only as a “Mac Person” they might question my ability
to solve their Windows problems. A successful high-tech career depends on
being flexible and having the ability to deal with as many different computers
and operating systems as possible. Identifying yourself too closely with any
particular piece of hardware or software can diminish your employment opportunities.
A Silly Fight
Years ago, during the height of the Mac/PC war, I quickly realized how much
time and energy was being wasted on this rivalry. I was never one to overtly
evangelize for the Mac, but I found that it worked best for me. If anyone
asked me, I would tell them I liked Macs, but I refused to be drawn into the
standard arguments. Whenever I was asked about my computer preference I merely
said, “Whatever works best for you.”
Even today, though, with the obvious dominance of MS Windows, people still
seem to love to fight this battle. The fact is, most of my consulting and
troubleshooting work involves Windows PCs. I know just as much about them
as I do about the Mac. I find both operating systems equally useful. I just
personally like the Mac.
Being knowledgeable in both platforms has helped my career extensively over
the years. Since I don’t walk about proclaiming my computer preference
(and don’t have an Apple sticker on my car) each of my clients can see
me in a different way. My Windows clients see me as a Windows expert. My Mac
clients see me as a Mac guru. All that matters to them is that their problems
get solved, not which company has the best software.
While I spend much of my time working with Windows PC, a significant amount
of billable hours come from Macintosh work. I have one large office that is
entirely Mac and several individuals. If I only focused on Windows I would
be missing out on a substantial amount of money. That certainly isn’t
wise, especially in today’s high-tech climate.
If you don’t know something about Windows, Macintosh and Unix computers,
you should start learning today. You never know when you will have to integrate
different systems together or support the 1-2 computers that always seem to
creep into an office, even if the company has a stated preference for Windows.
You don’t have to know everything about all three systems, but knowing
a lot about one, and a little about the others, is a sure way to build your
Over the last several months I have had at least 3 “switchers.”
These are users moving from Windows to Mac, or less frequently Mac to Windows.
Whether these changes had anything to do with Apple’s ad campaign or
not, I approach all of these people in the same way. If they are thinking
of switching to a Mac, they need to be reasonably sure that they will be able
to work in the new environment without an overload of confusion.
I instructed all of these clients to first learn as much about the Mac as
possible before they bought. They visited their local Apple Store, played
with OS X, used the Finder, fiddled with the Mac versions of software they
might already be using. The most important goal was to see if they could quickly
understand the Mac metaphor after years of Windows use.
Once they crossed that hurdle, we began discussing their work. Did they regularly
have to share files with Windows users? Did they have to use specific VPN
software to connect to their corporate networks? Was there are Windows-specific
software they had to use? Any of these questions could have raised a sticking
Even if they could duplicate the functionality of their Windows machine, I
wanted them to understand that they would have to adapt to different procedures
and sometimes remember to process files in a particular way to insure that
Windows users could read their files. These are the types of decisions they
need to make up front, before they purchase the machine. Otherwise , they
could be in for some very nasty surprises.
Regardless of whether the Macintosh is your primary computing platform or
not, Mac knowledge increases your value to your clients and allows you to
expand your client base. Even Windows-centric companies need to communicate
with Macs on occasion. Perhaps the art department has gotten a few Macs under
the corporate IS radar. Whatever the case, if you haven’t expanded your
skills to include the Macintosh (and some UNIX) knowledge, you are doing a
disservice to your client, yourself and your high-tech career.
here for Acrobat (PDF) Version of this column
about this column.
Douglas E. Welch is a freelance writer and computer consultant in Van
Nuys, California. Readers can discuss career issues with other readers by
joining the Career Opportunities Discussion on Douglas' web page at: http://www.welchwrite.com/dewelch/ce/
He can reached via email at email@example.com