Ignoring New Media, in all its forms, is no longer an option for businesspeople

Ignoring New Media, in all its forms, is no longer an option for businesspeople.

  • It isn’t a fad.
  • It isn’t going away.
  • You can’t stick your fingers in your ears and chant “La La La”
  • It is changing the way you do business every day.
  • It is as important as a telephone – a bank account – a storefront.
  • It is already here and your competitors are already using it to build their businesses.
  • New Media is instrumental to the continued success of your business.
  • That means you can’t ignore it any longer.

Over the years it has been possible to drag your feet on new technologies. Our grandparents probably resisted adding a phone to their house, then a radio, then the television. Each new technology was hailed as a fad, an oddity, a toy. New Media is in the midst of that same cycle today. What should be clear, though, is that New Media is a collection of the most useful business tools ever delivered into the hands of business. The impacts of the telephone and television – as much as they changed our world – will be deeply eclipsed by the changes wrought by New Media, in all its forms.

I said it once, I’ll say it again – you can no longer ignore New Media.

Over the years, I have been pretty forgiving of people who decided, either by accident or on purpose, not to have and not to use an email account. I grew up in the years before email and even though I might have found it useful, I could understand how others might not. Five years ago, though, something changed in my thinking. I began to look at people without email as akin to someone who refused to use the telephone. Email had supplanted nearly every other device as my communication medium of choice. It provided an excellent way of communicating with individuals and groups in a way that paper or telephone could not. Not using email today is akin to deciding not to use the telephone in the 1950s. It simply makes no sense.

I have come to the same mind about New Media. To ignore New Media, either by inattention or design, is no longer an option. Those around you have already figured this out – and not just professional geeks like me either. Businesses are learning the painful lesson that newspapers, yellow pages and direct mail advertising are becoming less and less effective every day. They don’t reach the larger world of customers their business needs to survive and thrive. Throwing “good money after bad” doesn’t make sense in a world where you now have the ability to communicate easily and directly with your customers – and they with you. Look around you neighborhood. Do you see stacks of Yellow Pages lying on lawns and porches, or in recycle bins? Are your ads really doing you any good there.

Is this new world frightening? You bet! Change is always frightening  — but it is also filled with opportunity. Now is the time to dive into New Media. Every day you hesitate – every day you ignore New Media  — is a day when your competitors are moving ahead of you.

So now that you know you can no longer ignore New Media – Get started today!

  • Start devoting at least 1/3 of your marketing budget to New Media tools
    • 1/2 if you can bring yourself to do it.  You’ll be amazed at how much more you can do for less.
  • Look deeply at your current marketing methods and kill off those that don’t bring in a substantial amount of sales
    • Stop advertising in the newspaper, yellow pages, etc if they no longer work. You have alternatives now.
  • Start engaging your customers in conversation, wherever they might congregate:
    • web site, email, Facebook, Twitter, and a host of new services yet to be invented
  • Monitor closely how New Media tools effect your bottom line
    • use coupon codes, tracking codes, whatever to get hard numbers on which methods have the most effect

Over the next several months I am going to be challenging you to engage with New Media. I am going to be pushing you – hard – to explore these new tools. I will be providing some New Media prescriptions on how to get moving on your New Media campaigns. I am also going to be dealing some cold, hard truths on why you need to use New Media or risk becoming irrelevant to your customers.

Ready to dive into New Media?

See http://DouglasEWelch.com for all the ways we can work together – online and face to face.

Tread carefully when editing WordPress themes (and how to recover when things go awry)

wp-appearanceI received a WordPress emergency email from a friend/client last night and I wanted to share both the problem, and the solution, with you. Now, I am far from a WordPress expert, but having faced some issues myself, her problem was one that I could solve.

The Problem

My friend was trying to modify an existing theme on her WordPress blog and one thing she really wanted was to expand the theme to include 3 column, instead of just 2. I have often had the same desire for more sidebar space, so I could understand why she wanted to do this.

Using the WordPress Admin interface she had entered into the Appearance area and clicked Editor to access the php and HTML code that underlies all WordPress themes. In editing one of these files though, she made a coding mistake, or a typo, and suddenly she could no longer access the Admin pages for her WordPress blog and trying to access the blog itself resulted in a terse, one line error. Oh Oh! Of course, having “been there and done that” I knew what had to be done to get things working again.

First, let me offer a word of advice that can help to limit the effects of a problem like this, should you ever want or need to poke around in your WordPress Theme files. When you are editing these files, you are editing the LIVE files on your existing web site.  This means any changes you make take effect immediately. Since some of the theme files effect the Admin pages as well, you can find yourself locked out of your own, now broken, blog.

wp-theme-editor

Whenever you are editing a file, ensure that you have a clean, unedited copy of the file somewhere on your hard drive. Usually, if you downloaded this theme, you will still have the original files there. If you are making a series of changes, you can also keep a local copy of the file as you make changes. This can be down by downloading the file from your web site, or copying and pasting the contents of the file into a text editor on your system. Doing this gives you a fallback point should anything go wrong.

Now, what do you do when things go wrong? First, you should still be able to access your web site via ftp (File Transfer Protocol). This is the same method you used to upload the theme file originally or upload photos, audio and video to your web site. Since it is only the WordPress theme that is broken at this point, using a lower level method of accessing your site, i.e. ftp, should still work fine.

Log into you site using ftp and navigate to the folder that contains your WordPress install. This might be at the the top level of your web site or inside of another folder. In my case, my WordPress installs exist in a sub-folder, so I am looking for something entitled /career/wp-content.

The wp-content folder holds all themes and plugins you have added to your site. Inside of that folder you will find a folder named “themes” and inside that folder you will see sub-folders for every theme you have uploaded to your WordPress site. Locate the folder for the theme you are currently using i.e cutline is the one I am using. Inside of that folder will be all the files that make up that WordPress theme.

Now, you replace the file creating the error with your clean, backup copy of the file. In this particular case, my friend had been editing functions.php, a particularly important file. To repair her site, I renamed the bad file to functions.php.old and then uploaded her original, clean, functions.php file into the same directory.

Immediately the WordPress blog was available again and the changes she had made to functions.php were gone. This then allowed her to acesss the Admin pages for her blog. Now she could attempt to make her changes again, hopefully with better results.

This is a pretty geeky post for most of the readers here, but one take-away is that it can be relatively easy to recover from, what looks like, a major problem with your WordPress blog.

If you are editing your theme files, tread lightly, keep a original, clean copy of the file you are working on, and you will be able to put things a-right on your WordPress blog when something goes wrong.

Update your LinkedIn status using Twitter

In the steady march towards the integration of many social networks, LinkedIn announced yesterday that you can now update your LinkedIn status using your Twitter updates.

I don’t update my LinkedIn status nearly as often as I should, so this new feature almost guarantees that I will be interacting more with my LinkedIn connections.

You can send all your updates to LinkedIn or only those labelled with the hashtag #li or #in. In my case, I send all my updates to LinkedIn, just as I do with Facebook and Myspace.

LinkedIn and Twitter Integration

To connect your LinkedIn and Twitter accounts, check the checkbox seen above and log into whichever Twitter account you care to use.

For more info on this new feature, check out this article…

Social Networks Continue To Rally Around Twitter As LinkedIn Goes Tweet Crazy Too

Sharing Google Reader Shared Items with your Twitter followers

Image representing Google Reader as depicted i...
Image via CrunchBase

Today on Facebook, Megan over at Podcast Junky asked me…

“What is the new gadget/toy/site/service are you playing with that makes all your posts start with “noted”?”

I posted a fairly detailed response to her and realized here might be interested in this as well.

Here is my response…

Ah, this is one of my trade secrets! Bwaahahha. Actually it is one of my experiments with linking things together online. It’s not all posts, by the way, just items I share from Google Reader.

First, I use Google Reader to monitor several hundred feeds. Clicking “Share” in Google Reader automatically creates a web page of my shared items (http://www.google.com/reader/shared/douglas.welch) It also creates an RSS feed of those same items.

Using the RSS feed, I can use TwitterFeed (http://twitterfeed.com/) to check that feed once an hour and post any new shared items to my main feed. I recently switched to using Reader2Twitter (http://reader2twitter.appspot.com/) for this, as it uses the new PubSubHubBub system to sense updates immediately and posts them to my main Twitter feed.

With both of these, you can specify the Prefix used when posting (i.e. Noted -)

Just a few days ago I added another element to the mix. I figured out how to also share individual feeds based on the tags I give the share items in Reader. This now allows me to send New Media updates to my NewMediaTips account and career updates to my CareerTips account. I have to use TwitterFeed for this, as Reader2Twitter only works on the main shared feed and not these sub-feeds.

I find that these Noted Items drive a lot of comments here on Facebook and in my Twitter feed and people don’t seem to mind them, even find value in them. I did this as a test, knowing I could turn them off if thwy annoyed people, but so far the reaction has been neutral to somewhat positive. In a way, I am providing a curated version of the blogs and sites I read on a regular basis.

Additionally, since my Twitter posts are automatically sent to Facebook, Myspace and, sometimes, LinkedIn, these noted items appear in many different places. I’ll have an upcoming post on how to connect Twitter and other services.

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Web Analytics: Do you know who’s visiting your site and why?

When consulting on New Media, one of the first questions I ask everyone is “who is visiting your site and why?” Nine times out of ten, they have absolutely no idea? I am a firm believer that you can’t begin to develop your web site, podcast or anything else until you have some basic understanding of this question. Even worse, today it is easier (and cheaper) than ever to find and track this information than ever before.

So, in an effort to get you all started on the right track, below are a number of services that can help you get a handle on your visitors and give you the information you need to move forward with site updates and new projects.

Your ISP (Internet Service Provider)

Most ISPs provide some sort of web analytics as part of your basic web hosting package. In my own case, GoDaddy provides some summary statistics, but I also pay a bit more each month to have more detailed reports and access to the raw log files which show each and every access to my site. This allows me to develop podcasting statistics on the number of downloads for each new episode.

godaddy-stats

Google Analytics

If your ISP doesn’t provide you statistical reports, or they aren’t detailed enough for your needs, you can try out a 3rd party services, such as Google Analytics. Ananlytics is yet another free service provided by Google. It can provide extremely detailed reports on almost every aspect of your web site and it ties in directly with Google’s Adsense advertising system, so you can do an amazing amount of data correlation to help improve your earnings.

One issue with using a 3rd party service is that you need to place a small snippet of HTML code on each page you want to track. This can be a problem on sites with large numbers of static HTML pages, although adding this code to a blog is much easier, as you only need to add it to the base template that is used for all the blog pages and it will appear on every page of the blog.

google-analytics

Woopra

One final site to highlight is in beta testing, but is still very useful, Woopra. Woopra provides much of the same statistics as Google Analytics and others, but adds in realtime reporting of stats. You can watch your web site and see how visitors ebb and flow over the course of the day, monitor and receive notifications of particular actions or visits to particular pages of your site. I have been using this recently to monitor visitors to the pages for my new JumpStart Sessions, especially after I post links to my Twitter feed or send out emails with links to the new classes.

woopra

If you aren’t using one of these tools, get started today. You can’t make informed decisions about your web site or your web-supported business if you don’t know what is happening on a daily basis.

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Contest: Win an iPod Touch for your best “Worst” Voice Over story

This contest from the folks over at Voicebank.net looked interesting. What a great reward for sharing your “worst” story! (SMILE) — Douglas

Win an iPod Touch for your best “Worst” VO story

Click title above to view original blog post at VideoVoiceBank.net

August 11th, 2009 Posted in blogNo Comments »

CONTEST DEADLINE EXTENDED!

With every voice over job, there are new experiences and occasionally great stories. We want to hear from you! Then YOU get to vote on the best story.  Best story gets an iPod Touch. Second place gets a $25 Starbucks gift card.

NOTE! You do NOT have to name names!

PLUS! WINNER AND THEIR STORY WILL BE FEATURED IN OUR BLOG.

HERE’S THE QUESTION:

What has been your WORST voice over job? Describe it in 500 words or LESS.

SUBMISSION DEADLINE: Friday August 14th, 2009. SUBMIT IN THE COMMENTS SECTION OF THIS BLOG POST.

Finalists announced: Monday, August 17th

VOTING BEGINS: Tuesday, August 18th

VOTING ENDS: Tuesday August 25th

WINNER ANNOUNCED: Friday, August 28st

-Erica Kelly, COO VideoVoicebank.net

-Tracy Pattin

Audio: Douglas talks WordPress on Small Business Hosting podcast


SBHosting.com posted an interview I did last week talking about the uses and differences between WordPress.com‘s hosted blogs and the WordPress software available from WordPress.org.

Listen to the entire interview (30 Mins)

[audio:http://casts.sbhosting.com/113-WordPress-Service-Comaprison.mp3]

WordPress.org Vs WordPress.com With Douglas Welch

On this episode I talk with Douglas Welch about the differences between WordPress.com and WordPress.org and when you might want to use WordPress.org vs WordPress.com. WordPress.com is hosted and managed by automattic (the company behing wordpress). If you choose WordPress.com you don’t install or control the software. WordPress.org is the home of the open source wordpress software. […]

Continue reading…

A new Podcast on my iPod – Typical Shutterbug

I took my usual walk around the neighborhood today and was listening to the new podcast, The Typical Shutterbug Podcast, with my good friend, Victor Cajiao. Having iPhone in hand, it turned into a mini-photowalk.

Victor is collecting some great interviews, tips, hints and advice from professional like Michael Freeman, author of The Photographer’s Eye and amateurs like himself and his fellow listeners.

It is great to have a new source of inspiration to go out an shoot, even if it is only with the iPhone or point-and-shoot cameras. You don’t need an expensive camera to think about composition, framing, exposure and more. These can be practiced with any equipment, even your own eye.


Figs in the sun

Figs in the Sun

Figs in the sun 2

Figs in the Sun 2

News: SpokenWord.org Web Site Goes Live

I have been testing SpokenWord.org over the last month or so and I think it is great. I consider a YouTube for Spoken Word new media projects. I think it will really help audio podcasters, especially, get some more recognition. If your shows are not already registered here, my recommendation is to get them there.

Here is the press release with all the information.

Douglas


SpokenWord.org Web Site Goes Live

Marin County, California – February 12, 2009 – There are perhaps millions of audio and video spoken-word recordings on the Internet. Think of all those lectures, interviews, speeches, conferences, meetings, radio and TV programs and podcasts. No matter how obscure the topic, it’s been recorded and published on line.

But how do you find it?

SpokenWord.org is a new free on-line service that helps you find, manage and share audio and video spoken-word recordings, regardless of who produced them or where they’re published.

All of the recordings in the SpokenWord.org database are discovered on the Internet and submitted to our database by members like you. SpokenWord.org doesn’t store media files, but rather the metadata such as titles, descriptions, categories and locations, which is why SpokenWord.org can accept submissions from anyone and anywhere.

SpokenWord.org is particularly useful for those with an iPod, iTunes or other media player. SpokenWord.org’s collections are a terrific way to manage all of your spoken-word programs and subscriptions, which can then be downloaded to your media player as a single feed.

SpokenWord.org is a project of The Conversations Network, a U.S. 501(c)(3) non-profit best known for its own podcast channels such as IT Conversations (the longest continuously running podcast on the planet) and The Levelator software for podcast, radio and TV audio post-production.

Contact:

Doug Kaye
doug@rds.com
The Conversations Network

New Media Answers 011 – Video, Video, Video

In this continuing series for New Media Interchange, Douglas E. Welch and Tracy Pattin talk about video…and produce it as well, in this, the first video installment in the New Media Answer series.

iPod Ready Video

Listen to past New Media Answers episodes

Get your message to your audience…cheaply…give away MP3 Players

It has been said by many New Media folks that if you want to get your message into your audience’s ears, buy a cheap MP3 player, load it with your content and give it away. This used to be an expensive proposition, but today’s Sunday ad flyers show this isn’t true any longer. These 1 GB MP3 players could easily hold hours of content and at less than $20 each retail it might actually make sense. You could probably find similar MP3 players even cheaper at retail.

If you have a message to get out to your employees, your charity donors or your any other audience, there is little excuse in not giving away both the “blades” and the “razor”.

Target

Toy R Us

Douglas speaks on New Media at DevLearn2008

I had a great time at DevLearn 2008 and the Adobe Learning Summit last week. Here is my New Media presentation from the conference. I also gave a all-day Podcasting Workshop the day before the conference.

Get the most from Twitter through a balance of Systematic and Unsystematic uses

Whenever a bunch of tech folks get together, as we did this weekend at PodCampAZ, talk soon turns to Twitter and its uses. While the discussion is wide ranging it eventually turns to the use of Twitter as a branding, promotion and business tool. Everyone has their own idea about how Twitter should be used. Some want no business or promotional messages and others see it only as conduit to reach potential customers.

As with most things in life, the effective use of Twitter is dependent on balance. A balance between systematic and unsystematic uses. I think a combination of both yields the greatest ROI for you and your followers.
Systematic Uses

Systematic uses include the automatic tweeting of blog posts, new Flickr pictures, reminder and more. When I first started using Twitter I had to make a decision whether to use TwitterFeed.com to automatically post a tweet when I posted something new to my blogs. In thinking about this, I realized that it was ok for me, as it still directly answered Twitter’s main question, “What are you doing?” The fact is, the last thing I was doing was posting to my blog. The same went for photos and other content I may have posted elsewhere. What I am doing online is part of my life (a large part most of the time) and I want to share it with others.


Unsystematic Uses

Of course, I think my Twitter stream would be incomplete with unsystematic uses. Unsystematic use of Twitter includes the random thoughts that occur to me about where I am and what I am doing. I don’t typically tell folks what I eating or drinking, but a review of my Twitter stream turns up lots of posts about coffee. Most importantly, unsystematic use also includes engaging in the on-going Twitter conversation. @ replies to comments from the people I follow and others often bring out information about my thoughts and ideas that others might not know. They help to “fill out” my personality to my followers and give a more complete picture of who I am. One rule I use on Twitter is this…if I would lean over to a friend to say something, or if I find myself shouting something at the television screen, then it is probably worth a personal tweet. If I would comment back to someone in a face-to-face conversation, I would think this a great reason to @ reply on Twitter.

I believe that in order to enjoy the most benefits from using Twitter you have to have a balance between these 2 uses. Constantly twittering offers from your business, links to your business or links to other sites misses the conversational side of Twitter and can leave followers with a limited view of who you are, what you do and what you are trying to accomplish. Look at your Twitter stream and try to get a feeling what others might feel when they see your stream for the first time. Would you follow yourself if you stumbled across your stream?

Of course, you can engage only in unsystematic uses of Twitter and still have a great time and build some great relationships. It is just a more social use of Twitter and that is perfectly fine. That said. if you are not using systematic tools to include some of your other content in your Twitter stream, you are missing out on some great opportunities to tell folks more about yourself. Whether these systematic uses includes business pitches or not, followers will be accepting of them if they somehow give them a better picture of you.

Balance in all things is difficult to accomplish, but seeking that goal in life and on Twitter is a great way to share your life with others. I think that mixing business and pleasure is one way to make Twitter the most useful to you and your followers. Give it a try.

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New Media Prescription 002 – Start/Build Your Email List

Google Groups screenshotImage via Wikipedia

This is the second in a series of articles seeking to break down the overwhelming options and opportunities of New Media into a set of easy-to-implement steps that anyone can apply.

One great way to introduce people to your New Media project is through an email mailing list. In the best cases, you already have a mailing list that you can use to jump start your projects at their onset. This means you won’t have to struggle for every single reader, listener or viewer at the start. You can begin with a close set of friends and contacts that can help to spread the word about your project. Don’t fret if you don’t have a mailing list, just know it’s next on the list of things to do.

Why do you need a mailing list? Even today, with the explosion of audio and video information on the web, many people are still most familiar and most comfortable with email. Most already have an email address and know how to use it. Even better, email simply shows up in their inbox without any action on their part. This makes it an ideal way to spread the word about your project and shouldn’t be ignored for flashier methods.

Even more importantly, when someone gives you an email address, they are giving you permission to talk to them whenever you have something to say. This is a tremendous asset to you, but it also carries with it some responsibility. Once you have this permission, you need to use it wisely. Spamming your mailing list with too many messages or emails of little value will only cause your list to tune you out, if not outright unsubscribe. Treat those on your email list with respect and do not abuse the permission they have given you.

Setting up an email list

There are a variety of ways to setup and manage an email mailing list.

  1. Create a email group in your existing email program

Most email software has the ability to create a group from any of the addresses in your address book and then address a message to the group, rather than to individual people. While this might sound like the simplest method, it has many drawbacks. Chief among these is the fact that your Internet Service Provider probably has some limit on how many people you can add to a single outgoing email. Once you get over this number you will manually have to split up your list, sending multiple emails. These lists are also difficult to manage and require you to add and remove people as they request.

  1. Set up a Google Group

Google Groups (http://groups.google.com) provide a free way to setup and manage a mailing list for 10 people or thousands. You can invite and add people to your list manually and interested people can also add themselves whenever they wish. Google Groups also provides a form that can be embedded in any web page that allows users to subscribe to your mailing list with one click.

One limitation of Google Groups is that you will only be able to personally add 10 people a day to your mailing list. The number of self-subscriptions is unlimited, though i.e. anyone can add themselves at any time. Still, if you regularly collect email addresses at meetings or other events, this might slow down your ability to add people to the list.

In my own experience, I have found Google Groups to be an excellent, free, solution to running a number of email lists.

  1. Use a commercial email list company

If you need a more professional approach to your email list, along with statistics on the number of people reading your emails, you might wish to contract a commercial email list provider. One of the largest and best known is Constant Contact (http://www.constantcontact.com/). If you receive any volume of email, I can almost guarantee you are on at least one Constant Contact email list.

Regardless of how you create or manage your email list, you must do it. Gaining the permission to speak to a wide variety of people on a regular basis is very powerful and gives you an excellent foundation for promoting your New Media project.

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Tech: Vimeo uploads now supported by TubeMogul

As I was “launching” a new video using the TubeMogul service today, I noticed that Vimeo was now one of the available services that TubeMogul can access. It is always great to see more services on TubeMogul as it helps me, and all of you, distribute your work to more sites, with less work.

I also noticed the AOL Video uploads now appear to be working. In the past, these uploads would fail every time I tried. More good news.


Here is my short, screencast demo of TubeMogul

Tech: Audacity, LAME and MP3s

Originally written for New Media Interchange

Audacity Audio EditorFor those new to podcasting and new media, I often recommend the free audio recording and editing program, Audacity. This open source program offers you all the basic functions you need to get started.

One quirk of open source programs, though, is that you sometimes have to download additional software to enable some functions. This is the case when using Audacity to output MP3 files. In order to do that, you need to download and install the LAME MP3 encoder. One of the first question I often have to answer is how to do just that.

Luckily, the Audacity web pages have a quick guide that shows you exactly what you need to do. Appropriately enough, you can find this information at How do I download and install the LAME MP3 encoder?

Any further questions? Add them as comments using the link below and we will answer them here.

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New Media Prescription Intro and #001 – Get a blog

Pharmacy Rx symbolImage via Wikipedia

Talking with people about new media in all its forms is always interesting. I see such opportunities in new media and I want everyone to benefit. In my discussions, though, I find it is so easy to overwhelm people with all the possibilities new media can provide. After 10 minutes or so, they glaze over and we find it hard to move onto the next level. There are simply too many options and people start to move into analysis paralysis..unsure what to do first.

After a long talk with a client today, I realized that on of the best ways to approaching this problem is to provide a series of “new media prescriptions” to start them on their way. Taking a lead from David Allen’s Getting Things Done, we need to establish the next, concrete action to take. Over the next several weeks I will be presenting a series of prescriptions to help move people into the new media world, one small step at a time.


New Media Prescription 001 – Get a blog!

One of the first steps anyone needs to take is to create a blog. In order to start moving on any of your new media plans, you ned to place…a home…where you can start to post everything you are creating. In most cases, we all produce content every day, but without a place to share this information, it lanquishes.

So, today, I want you to start a blog. You can use Blogger.com, Typepad.com, Tumblr, My Space, and any number of other free sites. If you have your own web site already, you can start a blog there as well. It matters little where you set up your blog. it is much more important that you set it up somewhere.

Next, if you do have your own web site, find some way to place a link to your blog on the main page of your web site. Get help in doing this, if you need it, but please do it. It will go a long way towards exposing your new blog to the world. It also helps to mail a link for your blog to friends and family. Ask them to share it with thier friends, too.

Finally, start posting content to your blog. What content? Whatever strikes your fancy. If you have attended an event, write up your feelings about it, shoot some video, post some pictures. Blogging and podcasting need not take up extra time in your day. You simply need to capture the content that is part of each day and share it with others. You’ll find that capturing your content will be much easier, since you now have a place to put it. Don’t believe me? Give it a try.

Need help getting your blog started? Ask your questions using the comments link below. You can even leave a video comment, if you like.

Next time: Podcasting, Video and audio without a web site

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Tech: Do you own your domain name? The answer may surprise you

In my role as a computer consultant, I often have to deliver bad news like “Well, the hard drive is dead,” “I’m sorry, but you overwrote that important file,” or “I think it’s time for a new computer.” Frequently, in these Internet times, I have to deliver another piece of bad news. “Did you know that you don’t really own your domain name?” I am always met with incredulity, by people who realize they have no ownership rights to the domain name for the personal web sites, or worse still, their business. How can this happen? It is easier than you might think. Normally, it is because when you first set up a domain, you hired someone to do it for you.

If you set up your own domain name or know where it is hosted, along with usernames and passwords for access, you can stop reading now. You still might want to do the first step below, just to confirm your domain is yours, but chances are everything is ok. If you didn’t set up your own domain, and have no idea where it might be hosted, then continue reading and I will show you how to find that information and regain control of it.

Who “owns” your domain?

In order to use a domain on the Internet, like welchwrite.com, you need to register that name with a domain name registrar. “A domain name registrar is a company accredited by the Internet Corporation for Assigned Names and Numbers (ICANN) and/or by a national ccTLD authority to register Internet domain names. These “retail” companies are often distinct from the “wholesale” domain name registry operator.” (Wikipedia.com, http://en.wikipedia.org/wiki/Domain_name_registrar) There are hundreds of domain name registrars these days, so there are a few steps involved in getting information about your domain. Let’s begin with a service called Whois. Each domain registrar has there own version for searching domains registered there.

Let’s start our domain search at the company that was the original domain registrar, Network Solutions. Point your web browser at http://www.networksolutions.com/whois/index.jsp. Enter your domain name where indicated and click Search. In my case, the whois search returned the following results:

Domain names in the .com and .net domains can now be registered
with many different competing registrars. Go to http://www.internic.net
for detailed information.
Domain Name: WELCHWRITE.COM
   Registrar: TUCOWS INC.
   Whois Server: whois.tucows.com
   Referral URL: http://domainhelp.opensrs.net
   Name Server: NS3.SECURESERVER.NET
   Name Server: NS4.SECURESERVER.NET
   Status: ok
   Updated Date: 16-sep-2006
   Creation Date: 30-jul-1997
   Expiration Date: 29-jul-2009

This tells me that my domain is not registered with Network Solutions, but it gives me a pointer to the company that does have that information, Tucows, Inc., and a web address for their Whois service. So, now we go there. I will point out a few important sections in the printout below.

Whois info for, welchwrite.com:
Registrant:
 The WelchWrite Company, Inc.
 ****************************
 Van Nuys, CA 91411
 US
 Domain name: WELCHWRITE.COM

** NOTE: My domain is registered to my company name. Yous should be registered to your company name or your name directly

 Administrative Contact:
    Welch, Douglas  *****@welchwrite.com
    
    ****************************
    Van Nuys, CA 91411
    US
    818-***-****    Fax: 818-***-****

** NOTE: I am listed as the Administrative contact on my domain as you should be. In some cases, there might also be a billing contact which should also be you.

Technical Contact:
    Admin, Domain  dns-admin@mobreg.com
    P.O. Box 481166
    http://www.mobreg.com/
    Los Angeles, CA 90048
    US
    714-883-3299    Fax: 520-395-2884

** NOTE: This is the name of my domain name registrar and where I would go with any questions or technical issues

 Registration Service Provider:
    MobReg.com, support@sudjam.com
    818-244-3770
    http://www.mobreg.com/
    Mobreg.com is a division of Sudjam LLC. Help desk is avaiable to be
    contacted for domain login/passwords, DNS/Nameserver changes, and
    general domain support questions.

 Registrar of Record: TUCOWS, INC.
 Record last updated on 16-Sep-2006.
 Record expires on 29-Jul-2009.
 Record created on 30-Jul-1997.

NOTE: Don’t let your domain names expire or you could lose the name entirely.

 Registrar Domain Name Help Center:
    http://domainhelp.tucows.com
 Domain servers in listed order:
    NS3.SECURESERVER.NET   
    NS4.SECURESERVER.NET   
 Domain status: ok

Finally, if you, or your company’s, name and information, do not appear somewhere in this form, you do not own your domain. You have no ability to transfer the name to another registrar, point the domain name to a new web hosting company or even renew the domain. The people or company listed have complete control over your domain name and can do with it as they wish.

Sure, there is an arbitration procedure you can request, but, trust me, it is infinitely easier to own your domain from the start, rather than try to wrest its control from someone else. For more info on arbitration see http://www.icann.org/udrp/udrp.htm

Do it yourself

How do you insure control over your own domain names? First, you need to control the process from the beginning. You either need to do your own registrations or do them in the company of someone who knows how. Not only do you need to make sure all the data is entered correctly, you need to have all the usernames and passwords that you might need to make changes in the future. Even more, you should be the only one that has that information. If you need to have someone make a change for you, make sure you change the password once their work is completed.

You may not want to get so deeply involved in the technical issues of your web sites, but this is one of those areas where you must, if you want to insure the future of your web properties.

Elsewhere Online: Reaper – multitrack audio production software for Windows and Mac

The Red Ferret Journal points on this new, free full functioning 30 day demo, audio recording and editing software. I have been looking for an alternative to Audacity to recommend to my podcasting students and clients, so I am looking into Reaper deeply.

As an aside, I love seeing multi-platform software is becoming more of the norm these days. I can never tell which computer I might want to use the software on, so it is great to have a choice.

Download: Reaper

Reaper – multitrack audio production software for Windows and Mac

Reaper

Reaper is a full function audio production program which comes with a shed load of features and tech smarts. The program is also tightly coded, which means no bloatware to contend with, a sure sign that someone is trying to do the job properly. Available as a fully working demo, and […]

(Via The Red Ferret Journal.)

New Media Ascendancy is Inevitable

Everyday we read about the on-going conflict between new media (podcasting, YouTube et al, live video streaming) and traditional media (television, radio). While I believe there is a place for both in our media diet, there is a clear inevitability that new media will displace television, just as television did to radio.

Many-to-many media is quickly on the way to supremacy. The success of TiVO and video on-demand services makes it clear that the audience wants more control over their media and they want to consume “what they want, when they want, where they want it”. No matter what traditional media companies might create, anything that follows the old “broadcasting” model will continue to lose ground to media that provides interactivity and an on-demand accessibility, whether that is on a television set, computer screen or even our (ever more capable) cell phones. It would be folly to assume that new media is simply going to dry up and blow away.

The new media genii can’t be put back in the bottle. The audience has experienced the freedom that comes with new distribution methods and they like it. In time they will even come to love it.

The new media genii can’t be put back in the bottle. The audience has experienced the freedom that comes with new distribution methods and they like it. In time they will even come to love it. The Internet has changed the media playing field and it will never be what it once was. A once scarce resource, broadcasting bandwidth, has now been rendered obsolete. People have more and more opportunities for entertainment, created by people who would have never had a voice in traditional media. It is just as likely that you will be watching a show produced by your next door neighbor as one produced by NBC, ABC, and CBS, Worse still, without some major changes in the industry, the cost of network production will eventually outpace their advertising revenue as advertisers discover and adopt the new media advertising world. We are already seeing the beginning of that today.

It is my hope that traditional media workers will come to recognize this inevitable progression and bring their talent and creativity to what is, after all, merely a new distribution channel. They have skills and talent that can be better used in a new media world where projects actually get produced instead of suffering endless succession of pitch sessions that result in nothing but disappointment. Yes, budgets will be smaller, but just like new media’s ascendancy, it is inevitable that money will continue to flow into new media until we are seeing show budgets much like their traditional media ancestors.

Are you interested in the interchange between new and traditional media, join New Media Interchange, a group dedicated to bringing technology, creativity and entertainment together.

Join the online mailing list or join us at one of our face-to-face meetings

Visit http://groups.google.com/group/newmediainterchange

RSVP to our first meeting on Wed, May 28 @ 7pm in Studio City, CA

http://upcoming.yahoo.com/event/649596/