Ever since I first heard George Carlin’s comedy album, Class Clown, a certain phrase has always stuck with me… (paraphrasing) The job of a class clown is…ATTRACTING ATTENTION TO YOURSELF! I call this “Carlin’s Law of Attraction!” Replace class clown with any other profession and you will see the universal truth of that statement. Replace class clown with “podcaster” and you can probably see where I am headed.
Podcasting offers anyone the ability to “attract attention to yourself”, your business, your cause, whatever is important to you. Sure, it can be difficult to rise above all the other folks who have already discovered podcasting, but the odds are certainly much better than they ever were in the traditional media.
Carlin’s Law of Attraction, also dictates that you want your media spread as far and wide as possible. This means posting your videos to YouTube, MySpace, Revver and any other spots where your audience might stumble across them. That said, each piece MUST have some links driving people back to your home site where they can subscribe to your content directly.
Everything depends on your ability to atttract attention to your content. Scripts and books don’t sell themselves in your drawer (or trapped in your computer), art does sell when it sits in a closet and your podcast doesn’t attract an audience if no one ever gets to see it.
Apply Carlin’s Law of Attraction to everything you do, podcasting, writing, office work, whatever, and you will find that things just start to happen for you.