Well-known blogger (gapingvoid.com), back-of-business-card cartoonist and advertising copywriter, Hugh MacLeod, leads us through his list of “What I Believe” in his book, Ignore Everybody and 39 Other Keys to Creativity.
Like other books I have read recently, this is what I consider a “real world example.” Every aspect of the book draws on his experiences in advertising, blogging and cartooning. It makes you think. It make you stop sometimes and glance up at the ceiling to take stock of what you have just read. Some of the sections may seem contradictory to others that you have read, but that’s ok. Life itself is pretty contradictory, too, and the best advice is often to look at a problem from all sides.
Some sections feel like MacLeod is getting in you face and telling you how he thinks the world really operates. You can chose to believe him, or not, but you can’t ignore him. I think this is one of the marks of a good author. Mediocre authors can be be ignored, but good authors force you to pay attention, whether you agree with them or not.
Ignore Everybody is based on a blog, so it is divided into distinctly blog-like sections. Each has a beginning, middle and end, but also ties together nicely as a whole. MacLeod even recommends blogging for others who want to share their creativity with the world — something I often recommend myself to my clients. Those unfamiliar with blogs might find the style a big choppy, but even someone older like me can find it enjoyable and informative if you keep an open mind.
If you need a recharge in your creative life, are looking for the next step in your career or just trying to make sense of the world around you, Ignore Everybody could be an interesting and enjoyable read.
More 2012 Gift Guide Items:
- Do the Work by Steven Pressfield
- Bulb Planting Tools
- Blue Snowball Microphone
- Seagate Backup Plus 500 GB USB 3.0 Portable External Hard Drive
- Logitech C920 HD Web Cam
- We Are All Weird by Seth Godin
- Sunset Western Garden Book – New Edition for 2012
- The Hobbit/The Lord of the Rings
- Garden Mysteries by Anthony Eglin
- The Creative Habit/The Collaborative Habit by Twyla Tharp
- Moleskeine Journals
- Pat Welsh’s Southern California Organic Gardening (3rd Edition): Month by Month
- Podcasting for Dummies/Expert Podcasting Practices for Dummies
- Wacom Bamboo Splash Pen Tablet
- Radical Careering by Sally Hogshead
- The $64 Tomato
- Blue Yeti Microphone
- BioLite CampStove/HomeStove
- Getting Things Done by David Allen
- The Curious Gardener
- Anything You Want by Derek Sivers
- GoPro HD HERO 3
- Flower Confidential by Amy Stewart
- The Starfish and the Spider by Orj Brafman and Rod A. Beckstrom
- Microphone Boom Arms
- The Information by James Gleick
- Handy Farm Devices And How To Make Them (1909)
- Zarrella’s Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas
- Apple iPhone 5